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May 18, 2019

Vineyard Vines for Target Review and Alternatives

After a night of limited sleep, I went to Target to shop the vineyard vines for Target collection and write this shopping review. This location I visited did not stock many items, and when I arrived at 7:45 am, the only humans visible were Target employees. I chose this store because I knew it would not be crowded or competitive. I'm on the West Coast, where vineyard vines is not as popular as the East Coast. My geographic area is more of a Patagonia meets Lululemon consumer, hence the lack of frenzy. As the Target doors opened, there were a handful of calm women at the entry ready to shop. Here's what the store looked like as I approached the merchandise. Whaley, cute, especially the childrenswear that shoppers in my store largely ignored. 

vineyard vines for target review

Every day should feel this good, right? Well, it depends on how your shopping experience went.

In the Fitting Room:

These are the only two Women's dresses my store stocked. The ruffle V-neck dress pleasantly surprised me with its flattering fit, cotton fabric, easy side zip, and pockets. The fabric is like seersucker and it's partially lined. I'm wearing my true Target size, a small, and it's ever so slightly loose under the arms. It's a good buy at $35. 

The striped knit crewneck dress is also a size small, but was too shapeless for me taste. The pockets fall right at my hip, which is unflattering. It was really comfortable, a medium weight, and made of a cotton blend. I'd size down for a body con fit or take your regular Target size for an easy, loose fit. 

vineyard vines for target white ruffle V neck dress and striped dress


The tote and duffel bags were heavy duty and quite large.
The Women's V-neck ruffle dress is quite flattering and looks more expensive than it is.
The childrenswear has really adorable prints and colors.
Dresses are made of cotton and looked well made.
Sizing was inconsistent across product categories. This graphic tee runs big.


Items sold out online within minutes. Less than five minutes, to be more exact. Those Women's striped pants? Gone, before you could say "every day should feel this good."
Target needs to place stricter quantity limits online.
Store selection varies by location. My location was very limited.
The striped sleeveless dress did not work for me because the pockets are bulky and the length was unflattering.
The polo shirts didn't look as nice or structured as I was hoping.
I would have liked more clothing and footwear (and fewer home goods) in this collection. 
Single use products such as napkins and plates seem tone deaf to eco-conscious consumers and to the planet.
No plus-sized apparel in stores. (Target, you're really missing the mark here.)

vineyard vines for target review

Shopping Tips and Alternatives

If you joined me on Twitter to shop the #vineyardvinesfortarget collection, I hope you scored all your must-haves. On the other hand, if you weren't able to get your favorites, I'm sharing alternative shopping methods and similar items to help you get ready for a fun and stylish summer.

1. Search the go-back racks. Many of the apparel items that disappeared during the launch may have been rejected once they were tried on, so check stores frequently and diligently in the coming days. Keep an eye in all departments, as merchandise sometimes go back to random areas. Ask the fitting room attendant or another Target team member for help. Persistence is key here.

2. Expect to see returns. The return policy for this collection is 14 days, and REDcard holders get an additional 30 days (for a total of 44 days). It's wise to check for returns a few days after the launch, once online orders have been received and shoppers return unwanted items to their local stores. Inquiring at the customer service desk or calling them to check on vineyard vines returns can't hurt either.

3. Check online. Naturally, there are lots of vineyard vines for Target items available on eBay, Poshmark, and other reseller apps, as long as you don't mind paying more (which I know, defeats the purpose of these collaborations). Not the best strategy, but there's no shortage of vineyard vines for target inventory on eBay right now. As of this writing, there are 2,532 #vineyardvinesfortarget items for sale on eBay, and this number will likely grow quickly the week of the launch.

May 20, 2019 update - There are now over 13,500 items for sale on eBay

4. Opt for the real deal. You know you're getting top quality from a brand you love. Shop vineyard vines on sale right here.

5. Stay updated. Target does not restock these limited collaborations. Visit local stores often for returns. I'll post updates on Twitter and on this post the week of the launch, so bookmark this page. Reach out with any questions or requests, as I shop at Target more than I'll admit. I'm @thekeytochic.

6. Stay social. Use #vineyardvinesfortarget to connect with other shoppers on social media and resale apps for trades, Facebook groups, and personal shopping requests. 

This post contains affiliate links and I may be compensated if purchases are made by clicking links.

For more #vineyardvinesfortarget inspiration and shopping tips, catch up with me on Instagram, Twitter, or Facebook @thekeytochic.  

Shop these cute alternatives to vineyard vines for Target:

See new arrivals from vineyard vines:

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April 15, 2019

Women's Fila Disruptor 2 Sneaker Review

As a college student, my daily uniform often consisted of track pants and sneakers. I was the queen of casual, and with good reason. Getting from the dorms to class could take half an hour on foot, and then there was that poorly scheduled or located class that was twenty minutes away but started ten minutes after my previous class ended. Lots of exercise, indeed. Sneakers were practically mandatory with that much walking, and not surprisingly, I developed quite the sneaker collection in college. Adidas, Fila, Reebok, Nike... I collected all the brands. While my footwear preferences have expanded since my college days, my love for sneakers has remained constant. So when I saw the Fila Disruptor 2 sneakers in my local shoe store, I had a flashback to the '90s (and my Fila-wearing days) and I knew I had to try them on and share my thoughts on fit and sizing in a review.


The Fila Disruptor II sneakers have a chunky Buffalo London silhouette that's right in line with all things '90s right now. While the Disruptors have actually been around since the '90s, celebrities like Emily Ratajkowski have recently been spotted wearing them. The traction sole (reminiscent of hiking boots) makes them stand out from other sneaker styles, and adds about 2" of height. Why the popularity? They are priced well under $75, are super comfortable, and are made of leather. Plus, they channel that on-trend dad sneaker vibe and Balenciaga Triple S look for so much less. The price point of $65-$75 makes them widely affordable, if you're lucky enough to be able to find them in your preferred size and color.

Fila Disruptor 2 sneaker street style outfits

images via Pinterest


The classic white pair is versatile enough to wear with all kinds of denim, dresses and athletic attire. The chunky molded sawtooth tread and EVA midsole makes them suitable for active pursuits, while the soles feel light and slightly springy on the feet. They have lots of texture, with prominent branding, a padded tongue, and raised eyelets. They manage to make your feet look small due to the chunky shape. This pink pair in on my radar right now, and I'm also eyeing this fun script styleSee more colors and styles here.

Fila Disruptor 2 sneaker review

Fila Disruptor 2 sneaker review


As for sizing, the Fila Disuptors for Women run a little small in length. I'm a U.S. size 7, and when I tried it on, I found the toe box and the width to be fine, but I'd go up half a size for length, especially if you plan on wearing them with socks. For thick socks, I'd even go up a full size. 

Shop the Fila Disruptor:

Wear them with:

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March 7, 2019

How To Wear The Tie Dye Trend

The recent resurgence of tie dye on the spring and fall 2019 runways wasn't exactly good news to me. While I really love color, when it comes to print, I'm more of a floral or paisley girl. Tie dye typically reminds me of tourist T-shirts and childhood D.I.Y. projects involving buckets of dye and messy results. The more I see tie dye in stores, though, I have to admit that it's slowly growing on me. This season, it's decidedly more grown up and understated than the psychedelic hippie versions of the 1970s. No bell bottoms or headache-inducing colors here. Think grunge 3.0 meets free-spirited hippie with a softer, more sophisticated edge. 

Here's a look at three of my favorite runway tie dye looks. 

tie dye trend spring 2019

images via vogue

Left to right: Stella McCartneyPrabal Gurung, and Dior spring 2019.

The key to making tie dye modern is wearing it in updated color combinations and adding feminine flourishes such as lace. For a casual take on the tie dye trend, I love the simplicity of a tie dye tee or hoodie with shorts or faded denim for spring and summer. 

Shop stylish tie dye pieces for 2019:

Stumped for styling ideas when it comes to tie dye? Mix in some '90s pieces such as chunky sneakers, mules, or mom jeans.

For example:

This post contains affiliate links and I may be compensated if purchases are made by clicking links.

Catch up with me on social media for more fashion inspiration @thekeytochic.

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February 28, 2019

How To Shop Vineyard Vines for Target

Another spring season is coming and that means sunshine, longer days, and another Target limited edition collaboration. Make some room in your closet and in your home! This season Target is teaming up with preppy East Coast brand vineyard vines. Mark your calendars and set your reminders for Saturday May 18. 

May 18, 2019 update - See my vineyard vines for Target shopping review and get shopping alternatives to your must-haves. There are four important things you can do to score your vineyard vines for Target favorites after the launch. Read about them here.

May 15, 2019 update - With excitement for vineyard vines for Target growing by the hour, the number one question shoppers ask is "what time will the collection go live and launch online"?

The answer that Target always gives and continues to give is: "the collection will go live in the early morning hours of Saturday, May 18. We aren't able to provide a specific time."

In other words, no, it will not go live at midnight. Target will never tell us when it'll go live. For more specific tips and info on how and when to shop vineyard vines for Target, keep scrolling and follow me on Twitter (@thekeytochic) as I tweet updates during the launch so you can be the first to shop. 

Quick to do list:

1. Bookmark this page now to review the lookbook and prepare to shop
2. Log in to Target.com
3. Save your payment and shipping info
4. "Heart" your favorites to make shopping easier  

April 26, 2019 update - See the full vineyard vines for Target lookbook and save all your favorites here. Check out the online exclusives while you're looking.

vineyard vines for Target lookbook

vineyard vines for target lookbook accessories

vineyard vines for target lookbook home decor

vineyard vines for target tabletop lookbook

vineyard vines for target lookbook games

Preview the collection and click to save your favorites:

Here's more info about the collection via Target:

With more than 300 items across home and outdoor goods, apparel, accessories and swim, the #vineyardvinesforTarget collection has something for the entire family—including pets!—and introduces a number of items that are a first for the vineyard vines brand, like many of the home and outdoor goods. The best part? Prices start at just $2 with most items under $35, so everyone can afford to get in on the fun.

What is vineyard vines for Target?

Target is partnering with vineyard vines on a limited-time collection designed for the ultimate summer gathering, where everyone’s invited. vineyard vines for Target includes home and outdoor goods and pet accessories, as well as clothing, accessories and swim for the entire family.

Can you tell me more about the partnership?

A number of items in the collection are a first for the vineyard vines brand, including many of the home and outdoor goods, such as tableware and games.

Can you share a bit more about vineyard vines?

  • vineyard vines was founded in 1998 when brothers Shep & Ian Murray left their desk jobs to start selling neckties. The company–known for its smiling pink whale logo–has grown into an American lifestyle clothing brand with products for the entire family.
  • The brand is inspired by Martha’s Vineyard in Massachusetts, where the brothers spent their summers boating, fishing and chasing what they refer to as “The Good Life.”
  • The vineyard vines brand reflects the state of mind “every day should feel this good.” Whether it’s a memorable sunset or backyard cookout, the brand is all about celebrating those days you wished would never end.
  • Today, after 20 years in business, vineyard vines has expanded to 95 brick-and-mortar stores and their own e-commerce business, vineyardvines.com

Will all stores carry the collection?

Yes. The vineyard vines for Target limited-time collection will be available at all Target stores, though the selection and number of items will vary per store. The entire collection will be available on Target.com.
What is the price range?

vineyard vines for Target includes more than 300 items. Prices range from $2 to $120, with the majority of items under $35. See more prices in the lookbook.
What time will the stores open?

All stores will open at their regular posted time.
What is the Target Return Policy?

  • vineyard vines for Target has a 14-day return policy versus our standard 90-day return policy
  • REDcard holders will receive a 14-day return policy plus an additional 30 days
Will there be a limit on the purchase quantities for the collection?

There will be no purchase limits in Target stores. There will be purchase limits on Target.com.
Will international shipping be available for the collection?

International shipping will not be available for this collection.

What sizes will be offered?
The collection will be offered in sizes XS-3X for women, S-XXL for men, XS-XL for kids and 0-3M-5T for toddlers and babies.

 vineyard vines for target

To help you prepare, I'm sharing my in-store and online tips to help you shop #vineyardvinesforTarget like a pro. 

The In-Store Strategy

1. Know where to go.  Plan your shopping well in advance. I've overheard people calling in sick to work just so they could get in line and shop. Be ready to stand in line on Saturday morning. Once it's published, use Target's store locator to find the stores near you that'll stock the #vineyardvinesforTarget collection

2. Phone it in. Be extra prepared by calling your local store the week before the launch to confirm exactly where in the store it'll be located. It's helpful to know if it will all be merchandised together, or throughout the store. 

3. Be an early bird. You know what they say about the early bird, so it's best to be prepared. Stores open at 8am on launch days. I've found in the past that if I arrive by 7:30am or earlier, then I'm able to get what I want due to decreased demand in my geographic region. 
For shoppers who live in large cities, I recommend going at least 1-2 hours before the store opens if you're really motivated to be the first to shop. For shoppers in more suburban or rural areas, the competition and crowds are reduced, but the selection of goods may be as well. In my experience, stock varies widely from store to store. Sometimes metropolitan area stores and stores in higher income neighborhoods carry a better selection of merchandise. It takes some trial and error to find the best stores in your area, and visiting more than one store (if you can) is advised.

4. Bring a buddy. A family member, friend, or significant other might be able to help you get the pieces you want and help you make purchasing decisions. 
Or even better, have a dedicated friend tackle one store while you visit another. "Divide and conquer" should be your strategy! Arrange to meet in line at the same time or go to the store together so you're not cutting in line. The Lanvin x HM faux fur coat and embellished tee would not be mine if not for a dedicated boyfriend. The same goes for the Isabel Marant x HM fringe boots, and I feel very grateful. Full disclosure: I may or may not have bribed him to shop with me in exchange for a lavish Sunday brunch. 

5. Check for go-backs and barter. If your favorite pieces disappear from the racks in a flash, be courteous, be patient, and don't be afraid to chat with employees and other shoppers to politely trade to get what you want! Just respect the rules that they have in store. The fitting rooms are a great place to start.

6. Know your limits. There are quantity limits per person on these collections to prevent buying in bulk, and the return policy time frame is shorter (usually 14 days for purchases made in stores). Be aware of these restrictions in order to prevent any buyer's remorse. 

7. Persistence pays off. Target does not restock these collections, but you can still score your favorites. If you don't find what you want after the launch, check back for returns in the coming days, as many shoppers make returns. Don't forget to check the customer service desk and clearance racks for returns in early and mid May as well. 
After four or so weeks, the collection might be discounted to 30% (and eventually to 50% or 70%) off, so frequent visits to Target after the launch could really pay off. In mid August 2015, I found some returned Lilly for Target shorts in my size for 50% off. Score! Call your local stores to ask what they have in stock and use #vineyardvinesforTarget on social media to buy/trade with others.

8. Consider main line vineyard vines instead. With inflated resale prices on eBay and other platforms after the launch, you can likely buy main line vineyard vines for less than the marked up resale prices. Consider shopping the real deal if you aren't able to get your #vineyardvinesforTarget wish list items.

The Online Strategy

1. Learn the lookbookStudy the vineyard vines for Target lookbook carefully to select your favorites, get outfit inspiration, research the sizing, choose colorways, see online exclusives, set a budget, and check the prices. 

2. Play favorites. Make a list or collage of your favorites to help you stick to your budget and prioritize your potential purchases.

3. Know when and how to shop. Be extra prepared by using more than one web browser, mobile device, etc. Refresh your browser often and have patience. I use Chrome for optimal performance. These collections don't launch at a specific time. Expect some glitches and be persistent. Remember that patience is key. (If I was forced to choose between shopping online and in store, I'd shop in store. This allows you to try things on, see the sizing, and not have to deal with website glitches.) 

4. Save your info. As the time to shop online approaches, log onto target.com and have your checkout and payment details saved ahead of time. Bookmark this page now to shop the vineyard vines collection. I've found that Chrome works best on my desktop computer. Clear your cart of any items in order to streamline the checkout process. This reduces the chances of having your cart emptied of any out-of-stock items before you can click the "complete order" button.

5. Click quickly. Shop your top pick(s) first and submit your order right after placing in your cart. Do not shop and fill up your cart. Why? Once an item is in your cart, it's not reserved for you. In order to avoid an item being removed from your cart because it's sold out, you need to click quickly and complete your order! That's why I create a prioritized wish list and try to buy my top picks first. 

6. Multi-task. While shopping online, be extra prepared by using more than one web browser, mobile device, etc. Sometimes items become available first on the mobile site, and sometimes they don't. Sometimes some shoppers can see certain items while others cannot. Refresh your browser often and have patience. Items tend to pop up and then disappear during the initial launch. Expect some glitches but don't give up. Remember, persistence and patience are key, and you may have to sacrifice some sleep if you're really motivated to snag your favorites. Let's hope that Target's site won't have a Missoni or Lilly Pulitzer meltdown due to demand. 

7. Save your info and get a RedCard. If you don't have one already, then consider getting a RedCard. Why? Target RedCard users enjoy free shipping, an extra 30 days to return certain merchandise, and a 5% discount on purchases. 

8. A little birdie said to stay social. Don't miss out on the online launch. Please join me on May 17 at 9pm Pacific time on Twitter @thekeytochic to get tips, ask questions, share your excitement, discuss your favorites, and most importantly, get help to be the first to shop the #vineyardvinesforTarget collection

This post contains affiliate links and I may be compensated if purchases are made by clicking links.

Sign up for Target's email updates right here

Shop vineyard vines new arrivals:

Find me on Snapchat, TwitterFacebook, and Instagram @thekeytochic for shopping info, collection updates, sizing info, and more. 

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