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March 8, 2017

14 Tips For How To Shop Victoria Beckham for Target

The much-anticipated Victoria Beckham for Target launch is just a few weeks away, and I've been longing to see the lookbook for months now. Today, Victoria Beckham released a few teaser images of the childrenswear via InStyle magazine on her Instagram account. April 9 can't come soon enough! Here's a preview of the Victoria Beckham for Target lookbook. How adorable are the Girls' pieces?

Victoria Beckham for Target Lookbook

Before the entire lookbook is released, see 8 key pieces I'd like to see in the #VBxTarget collection. 

Victoria Beckham for Target Lookbook

Victoria Beckham for Target Lookbook Preview

March 17, 2017 update - Getting the posh look for less is easy...see how 9 VBxTarget looks from the Victoria Beckham for Target lookbook compare to recent Victoria, Victoria Beckham looks. 

March 16, 2017 update - See the entire Victoria Beckham for Target lookbook with prices and product descriptions.

March 15, 2017 update - See pieces below from the Women's lookbook and view more on Vogue's website.

My personal favorites are the floral ruffle-sleeve blouse ($28), the striped poplin gathered waist dress ($35), the blush floral jacquard bomber ($35), the Girls' tea party button down top ($20), the Girls' blush bunny sweater ($23), and the bee print button down top ($30). 
Victoria Beckham for Target Lookbook

Victoria Beckham for Target Girls Toddlers Infants Lookbook

To help you dominate the Victoria Beckham for Target launch and score all your favorites, I'm sharing my online and in-store shopping tips for the Victoria Beckham for Target launch on April 9, 2017. Mark those calendars and get ready for #VBxTarget.

Target store

The In-Store Strategy

1. Know where to go.  Once the collection launches online, and assuming Target's site is functioning properly, you can use Target's "find item in store" function to search for specific items in stock in your area. It's not perfect, but it can help you plan your shopping. Be ready to go early (if you can) and stand in line on Sunday morning. Use the store locator to find the stores near you that'll stock Victoria Beckham for Target.

2. Phone it in. Be extra prepared by calling your local stores the week before the launch to confirm if they'll carry the collection. Get your local store's phone number here.

3. Be an early bird. You know what they say about the early bird. My local Target stores open at 8 AM on Sunday, and I've found in the past that if I arrive by 7:30 AM, then I'm able to get what I want, since there aren't crowds in my area. I'm lucky! For people who live in large cities, I recommend going at least 1-2 hours before the store opens if you're really motivated to be the first to shop. For shoppers in more suburban or rural areas, the competition and crowds are reduced, but the selection of goods may be as well. In my experience, stock varies widely from store to store. Sometimes metropolitan area stores and stores in higher income neighborhoods carry a better selection of merchandise. It takes some trial and error to find the best stores in your area, and visiting more than one store (if you can) is advised.

4. Bring a buddy. A family member, friend, or significant other might be able to help you get the pieces you want and help you make purchasing decisions. "Divide and conquer" should be your strategy! Or even better, have a dedicated friend tackle one store while you visit another. The Jason Wu for Target cat print tote would not be mine if not for a dedicated boyfriend. The same goes for the Lilly for Target mugs and dessert plates, and I feel really fortunate! Full disclosure: I may or may not have bribed him to shop with me in exchange for a lavish Sunday brunch. 

5. Check for go-backs and barter. If your favorite pieces disappear from the racks in a flash, be courteous, be patient, and don't be afraid to chat with other shoppers and politely trade to get what you want! The fitting rooms are a great place to start.

6. Persistence pays off. Target does not restock these collections, but you can still score your favorites, yes, even sold-out items. If you don't find what you want after the launch, check back for returns frequently in the coming days and weeks, as many shoppers take items back to the store. How about that buyer's remorse? Don't forget to check the customer service desk and clearance racks for returns as well. Call your local stores to ask what they have. The best part about returns? Online exclusive items are heavily discounted when returned to stores, leaving the door open for other persistent shoppers to get really lucky. After four or so weeks, the collection might be discounted to 30% (and eventually to 50% or 70%) off, so frequent visits to Target after the launch could really pay off. In mid August 2015, I found some returned Lilly for Target shorts in my size for 50% off. Score!

Important things to note: the return policy is 14 days. There are no purchase limits in Target stores, but Target.com purchases are limited to five of the same item.

Size ranges: Women's apparel is usually size 2-16 or XS-XL. Women's Plus sizes are up to 3X or 26. Girls' sizes are 4-16 or XS-XL, toddler sizes are 2T to 5T, infant sizes are 12M to 24M, and newborn sizes are NB to 12M. If you're petite, then don't rule out buying from the Girls' department. 

All Target stores will stock the collection, and stock will vary by store. I recommend shopping at more than one store if possible.

Women's Plus sizes will be available online and in select stores. See which stores will carry Women's Plus sizes by entering your location on this page

The Online Strategy

1. Learn the lookbook. Once it's released, study the VBxTarget lookbook like there's going to be a test! Bookmark this landing page on Target's site. Select your favorites, get outfit inspiration, see what's online only, and check the prices. 

FYI: The 200-piece VBxTarget collection will be in all Target stores and Target.com. Select pieces will be available internationally on VictoriaBeckham.com for non-US shoppers. If you are in need of personal shopping services for this collection inside or outside the United States, please e-mail me at info@thekeytochic.com for more info.

Prices start at $6, with many pieces under $40, and nothing over $70. The collection, which launches April 9, is the first time Beckham is designing clothes for kids, with items for babies, toddlers, and girls. Expect to see signature Victoria Beckham flourishes, such as scalloped edges, drop-waist dresses, chic blouses, and vibrant colors.

2. Play favorites. I like to set a ballpark budget so I don't go overboard. Make a list or if you're more visual, make a collage of your favorites to help you stick to your budget. 

3. Know when and how to shop. Since Target's collections debut on Saturday night or early Sunday morning, be prepared to stay up late or get up early (depending on your time zone) in order to shop online. Bookmark VBxTarget in your browser, grab some coffee, and join me on Twitter
Follow me on Twitter and join me on Saturday April 8 at 9 PM PST for the pre-launch. Turn on Twitter mobile notifications by following these instructions via Twitter so you don't miss out on any updates. If you're excited to be the first to shop online, it's the only place you'll want to be for the up-to-the-minute info, and it'll give you an advantage. (More on that in tip #7 below.)

Unlike H&M, Target does not announce a specific time for the online shopping launch. Contrary to popular belief, these collections do not launch at midnight. Previous launch times for designer collections have varied widely.

4. Multi-task. While shopping online, be extra prepared by using more than one web browser, mobile device, etc. Sometimes items become available first on the mobile site, and sometimes they don't. Refresh your browser often and have patience. Items tend to pop up and then disappear during the initial launch. Expect some glitches but don't give up. Remember, persistence and patience are key, and you may have to sacrifice some sleep if you're really motivated to snag your favorites. Let's all hope that Target's site won't have a Missoni or Lilly flashback with all those technical issues. 

5. Save your info and get a RedCard. As the time to shop online approaches, log onto Target.com and have your shipping and payment details saved ahead of time. Have this Victoria Beckham x Target page bookmarked. Also make sure your cart is empty of old or unpurchased items to ensure a speedy and smooth checkout. This reduces the chances of having your cart emptied before you can click the "complete order" button. If you don't have one already, then consider getting a RedCard. Why? Target RedCard users enjoy free shipping, an extra 30 days to return certain merchandise, and a 5% discount on purchases. I always carry mine wherever I go, and it comes in quite handy for grocery runs and impulse buys in the apparel department. Can you tell that I'm a total #TargetAddict?!

6. Click quickly. Shop the online only items first and s
ubmit your order right after placing an item in your cart. Do not shop and fill up your cart. Why? Once an item is in your cart, it's not reserved for you. In order to avoid an item being removed from your cart because it's sold out, you need to click quickly and complete your order! If you are a RedCard holder, you don't need to worry about multiple shipping charges if you have multiple orders because shipping on Target.com is free. For non-RedCard holders, shipping over $25 is free. 

**International shoppers please visit Target's international site for more info on shipping outside of the United States with Borderfree.


7. A little birdie said to stay social. 
Sign up for Target's email updates right hereWant to be the first to shop the collection online? Follow me on TwitterFacebookInstagramPinterest, or Snapchat (@thekeytochic) for more info and inspiration. Don't miss out on the online launch. Please join me on Saturday April 8 at 9 PM Pacific time (and early Sunday morning) on Twitter to get tips, ask questions, share your excitement, discuss your favorites, and most importantly, get help to be the first to shop the #VBxTarget collection

8. Good luck! See you on Twitter. Share your favorites with me on social media using VBxTarget. I'm @thekeytchic.

See more VBxTarget and click for pricing/sizing/fabric information:

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March 6, 2017

Spring Summer 2018 Fashion Trend Forecast

It's time to look ahead at four key fashion trends for next year in this spring summer 2018 fashion trend forecast featuring themes presented by New York-based firm Fashion Snoops

Follow along on my Insta stories @thekeytochicFacebook page and Pinterest trend boards, where you'll have access to trend information, fashion inspiration, shopping reports, and personal style. For more trend forecasts, see my report on 7 trends for Juniors for fall 2016/winter 2017, my post about 7 footwear trends for fall 2016 and spring 2017, my spring summer 2017 Juniors' fashion forecast, and my spring/summer 2017 denim trend report.

Please note that this blog post is adapted from Fashion Snoops, is protected by international copyright laws, and may not be republished without permission. Students, please feel free to use this information for school projects as long as it's not reproduced or republished online and you properly cite both Fashion Snoops and The Key To Chic as sources.

1. Colony
The first trend for spring summer 2018 is called Colony. Design is distilled down to the essentials in Colony. Through the use of modern architectural shapes and a limited color palette, a unique and unexpected sense of sophistication appears both sensible and refined at once. This translates into pure tailored silhouettes that are effortlessly constructed with minimal extraneous detail. Natural materials and rustic surfaces are essential, underscoring an emphasis on true craftsmanship. This recalls the maker's movement influenced by Amish traditions and the hand crafters and artisans of Roycroft, a 19th century village of workers who were integral to the Arts and Crafts movement in the United States, and whose creed heralded the belief in working with the head, hand, and heart. With a focus on heirloom surfaces, deconstructed design, and industrial details, Colony takes a farm-to-closet approach at contemporary dressing. 

spring summer 2018 Colony fashion trend

Base colors are essential to the Colony story. Khaki twill, woodlands green, cacao brown, shirting blues, dove blue, and homespun, softer tones such as pink sand and dune beige factor in. 

spring summer 2018 Colony fashion color forecast

Key design elements are wicker fabrics, cotton ticking stripes, and raw denim. Details are unfinished or raw hems in denim, soft ruffles, lace-up systems, and handcrafted quilting. Prints include tailor's chalk, crafted grids, and dried flora (like on this Etro blouse). 

Key items are the reworked shirt, the asymmetric skirt in various hemlines (see this Rag & Bone style), the straight-tailored man blazer with strong shoulders, hacked trench coat, wide leg pants with higher rise, non-traditional power suit, corset belt, and the pointed-toe shoetie with block heel (like this style by Sole Society). 

spring summer 2018 Colony fabrics and materials

See examples of Colony:

2. Museum of Me
Museum of Me celebrates the individual in the utmost form. Our world today is championing diversity from every angle and we are celebrating what makes us unique. This trend story is inspired by eclectic souls who see the world as their canvas, always presenting a strong sense of self from their wardrobes to their home. We look at museums as places that fuel creativity, igniting minds and imaginations through their extraordinary collections. Who said that art is only limited to paintings and sculptures? Let's explore 'the artist' as being anyone who is daring enough to use who they are as a canvas, layering on what they love without any regard to others. In fact, it is often the combination of modern and traditional aesthetics that feels the most correct for this moment. 

spring summer 2018 Museum of Me fashion trend

Colors are vibrant and bright, including: red, yellow, admiral blue, bengal orange. Mid-tones are peat moss, paradise pink, and pink sand. Materials are eclectic and novelty, such as jacquard, tulle, and sequin. 

The trend features crafted details and art school embroideries, ruffles, gallery stripe panels on pants, and asymmetric hemlines. Graphics are artistic painterly techniques and hand drawn illustrations. Patterns are bold, with color blocking, hectic expressionism, photorealism, and mixed media. Key items are the reworked shirt, asymmetric skirt, vintage-inspired blouse with ruffles (like this pretty style by MSGM), floor length overcoat, wide leg jeans, and slip dress with mid-calf hemline. Accessories are the flat mule, updated loafer, ankle strap pump, choker scarf, and artsy earrings. 

spring summer 2018 Museum of Me fashion trend color forecast

spring summer 2018 Museum of Me fashion trend fabrics

See Museum of Me examples:

3. Africa Rising 
Africa Rising turns our gaze to the burgeoning renaissance occurring across the continent. The momentum of its development has accelerated with intense business and financial investments fueling an upward progression. Africa is now a beacon for tech entrepreneurship with both Kenya and Nigeria being heralded as the Silicon Savannah. This economic infusion has fueled new energy on the creative side. Contemporary life is redefined in a new cross-cultural synthesis such as pattern mixing with traditional African elements. Black culture and the use of decorative backgrounds illustrate traditions of the past. This becomes evident with embroidery and appliqué details that perfectly contrast contemporary shapes and materials. This surge in positive creative energy is underscored by a fresh sense of pride as local creators and makers rise to inspire on a global scale. 

spring summer 2018 Africa Rising fashion trend

Colors include darker utility hues such as beige twill, woodlands green, and cacao brown. Brights are shamrock green, bengal orange, and sumac red. Spicy mid-tones are medallion yellow and yam. Materials are natural hemp and banana silk. There are exotic skins in accessories. 

Details are cut-out features, lace-up or criss-cross detailing, knotted techniques in shirting, and raw/undone hemlines. Patterns are eclectic and tap into artisanal crafts. There's also wax printing, tribal patterns, tropical prints, wood blocking, and animal prints. Key items are the slip dress, shirtdress, midi dress, trucker jacket, and robe with caftan sleeves. Accessories are the ankle wrap sandal, tote bag with beading, straw hat, round aviators with colored enamel frames, and statement cuff. 

spring summer 2018 Africa Rising fashion trend color forecast

spring summer 2018 Africa Rising fashion trend fabrics

See examples of Africa Rising:

4. Sixth Sense
Sixth Sense examines the union between technology and the human body. This trend defines our tech-obsessed society, which becomes increasingly parallel to virtual reality. Sight, smell, hearing, taste, and touch inform our experience of the world, and a new sensory perception emerges. Wearable technology continues to infiltrate our daily lives, becoming more integrated with the human form. As a result, it becomes more fluid, soft, and pliable - a surprising contrast to its perceptions of the past. Key elements achieve extreme impact, from hydra-charged colors to surrounding performance tech materials. With a heightened sense of functionality, it's easy to get lost between worlds, and that's exactly the point. 

spring summer 2018 Sixth Sense fashion trend forecast

Colors set the tone for a heightened sensory experience. The Sixth Sense palette includes bright yellow, as well as lively mid-tones sugar pink and warm chai brown. Pale colors also appear: violet, river rock grey, and futuristic irridescent. 

There is an active influence with enlarged mesh, translucent, sheers, and crushed velvet materials. Details are utility, including cinched drawstrings and surface zippers. Contrasting prints, mixed media, and contrast stitching are important. Patterns are scientific, such as Petri pools and cellular prints, cityscapes, blurred techniques, or optical illusions and distortions. Key items have an athletic influence and include: the sweatshirt, paperbag waist baggy pants, sheer bomber jackets, bra tops for layering, the boxy tee, nylon parka, visors, mini bucket bags, mono lens frameless sunglasses, mismatched earrings, and stocking boots

spring summer 2018 Sixth Sense fashion trend color forecast

spring summer 2018 Sixth Sense fashion trend fabrics

See Sixth Sense examples:

Follow along on FacebookTwitterSnapchat, and Instagram @thekeytochic for exclusive fashion content, trend reports, shopping stories, and personal style.

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February 27, 2017

Footwear Trend Forecast for Spring and Fall 2017

It's hard for me to believe, but my tenth season of attendance at WWDMAGIC trade shows has come and gone. One of the most enjoyable aspects of going to the trade shows is browsing the new collections of footwear brands at FN Platform. With over 1,600 brands exhibiting in 200,000 square feet of trade show space, there's endless inspiration and a wide array of brands to discover. Highlights include meeting with ultra chic Brazilian brands Vicenza, Schutz, Suzana Santos, Guilhermina, and Carrano, as well as visits to the on-trend Shellys London, Public Desire, and Guilty Soles booths.

This season, I'm sharing the top footwear trends for spring and fall 2017. After reviewing all my photos, I've narrowed it down to seven key themes for Women and Juniors. Let's dive right in, shall we?

1. Embroidered embellishments. Taking their cute from the runways of Gucci, Alexander McQueen, and Valentino, embroidered shoe were everywhere I looked. Minimalism is no more. The more details, the better. Notable embroidered styles featured roses, tapestry florals, and strong use of red or pink. 

Clockwise, from top left: Guilhermina, Vicenza, Guilhermina, Shellys London, and Public Desire.

embroidered shoe trend forecast 2017

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2. Athluxury. With activewear still going strong, comfort and cuteness add edge to sneaker styles that go beyond the gym. Think emojis, striped flatform soles, furry details, and 3-D embellishments for injecting new life and luxury into black slip-on and lace-up styles.

Clockwise, from top left: Vicenza, Carrano, Shellys London, and Lola Cruz.

2017 sneaker trend report

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3. Pretty in Pink. If there's one must-have color update for spring 2017 footwear, it's pink. From blush pink to soft, dusty rose, it's time to rethink the color pink. Whether in faux fur, velvet, or suede, it's a muted hue that pairs well with neutrals, especially rose beige, dove grey, or chocolate. 

Clockwise, from top left: Guilty Soles, Shellys London, Public Desire, Shellys London.

2017 pink shoe fashion trend, FN Platform shoes

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4. Femme Flourishes. With an assortment of feminine details such as pearls, crystals, bows, and ribbons, footwear takes on a softer side. No more studs and tough vibes here; this trend is all about soft visual and textural interest. 

Clockwise, from top left: Guilty Soles, Schutz, Schutz, Guilhermina, and Schutz.

2017 embellished shoe trend forecast

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5. Best on the Block. If there's one style to snag for fall 2017, it's the block-heeled ankle boot. I spotted them in almost every booth, ranging from the retro and embellished styles to the lug sole and more '90s-influenced versions. 

Clockwise, from top left: Shellys London, Public Desire (the Cleo boot), Cristófoli, Carrano

block heel bootie trend fall 2017

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6. Menswear Moment. Loafers, brogues, and oxfords continue to carry over from previous seasons. This time around, they come in piped, metallic, perforated, and fur-accented versions.

Clockwise, from top left: Shellys London, Suzana Santos, Lola Cruz, Raphaella Booz.

menswear shoe trend 2017

7. The Plush Life. The pom pom sneaker from recent seasons has evolved into a more polished way to wear plush textures on footwear, including velvet. I spotted faux fur heels, platforms, boots, and too many velvet shoes to count. The trend works well in both spring and fall, and comes in a wide variety of color options, including ever-popular pastels and jewel tones. 

Clockwise, from top left: Guilty Soles, Public DesireCristófoli, Suzana Santos.

fur and velvet shoe trend 2017

For more trend direction, shopping stories on Instagram, and exclusive trend previews, keep up with me on social media @thekeytochic. See more 2017 shoe trends in my August report on Fashion Trend Guide.

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January 30, 2017

How To Wear Track Pants

If you're a fan of athleisure, sportswear, or just a fan of comfortable clothing in general, then the growing popularity of track pants may be music to your ears. Consider the side-striped track pant (often designed with vented hemlines or a wide-leg silhouette) to be the new jogger pant. 

Equally as laid back as jogger pants, the new versions of track pants prove that comfort and cuteness aren't mutually exclusive. These are no longer the pants you may have worn to team practice, the gym, or on weekends. When worn with heels and a crisp button-front blouse, they can be downright polished and chic. For spring 2016, designer Clare Waight Keller at Chloé showed rainbow striped track pants with romantic blouses, an unlikely but intriguing combination. Givenchy, Off-White, Gucci, and Vetements are also in on the trend with tailored and logo-embellished styles. 

How to wear them? For a more professional look, choose details such as pintucking, structured fabrics, and front zip closures. For a casual street-savvy vibe, pair them with sneakers, a relaxed sweater/sweatshirt, a moto jacket, or a sleek backpack. I love these black and white track pants (under $70) with chic white Adidas sneakers, a bell-sleeved blouse, and an eye-catching embroidered moto jacket. I recently got these track pants at JCPenney under $20, and I look forward to wearing them with bomber jackets, ruffled blouses, and sneakers as spring approaches.

Track Pants street style trend, see how to wear track pants

above photos via Pinterest

below, pre-fall 2017 runway looks by Adam Lippes, Off-White, and Bottega Veneta

Track-Pants-Outfits, pre fall 2017 runway track pants fashion trend

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