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January 4, 2018

Spring Summer 2019 Fashion Trend Forecast

In this post I'll be highlighting four spring summer 2019 fashion trends for Women in this fashion forecast via trend forecasting agency Fashion Snoops

Want more fashion trend info? Follow along on my Insta stories @thekeytochic, my Facebook page, and my Pinterest trend boards, where you'll have access to emerging trends, personal style, outfit ideas, and frequent shopping reports.

January 9, 2018 update - See nine key fashion trends for spring summer 2018 in my retail trend report.

Please note that this blog post is adapted from Fashion Snoops via MAGIC trade show, is protected by international copyright laws, and may not be republished without permission. Students, please feel free to use this information for school projects as long as it's not reproduced or republished online and you properly cite both Fashion Snoops and The Key To Chic as sources.

1. Suburbia Disturbia

Suburbia-Disturbia spring summer 2019 fashion trend forecast

We take a step back in time to the post World War II era where technological advances underscored the Cold War and suburban life became mainstream. The decades between 1950 and 1970 marked the emergence of middle class America where suburban sprawl transformed farmland to a landscape of track development housing. Bill Owens, the famed American photographer, captured this movement in his 1972 book titled Suburbia, which documented the growth of suburban developments and the nuances of middle class life. The iconic photographer William Eggleston was another key documenter of this time as his photographs of everyday middle class life brought color photography to the forefront of the art scene. This shift in gaze to suburban living inspires a new examination of the ideas of normalcy and inquires us to take a peek below the surface. This curiosity is reinforced by directors like David Lynch whose recent revamp of his television series Twin Peaks marks a new fascination with the oddities and seedy underbelly of small town living. The contemporary photographer Karen Khachaturov creates a spin on the portrayal of everyday life with his use of saccharine sweet pastel hues and surreal suburban imagery. 

Key words associated with Suburbia Disturbia are: artisan, simple luxury, authentic, natural, and locally sourced.

Suburbia Disturbia fashion trend forecast spring summer 2019 Colors

Suburbia Disturbia fashion trend forecast Materials

Materials focus on bringing together both the mundane and the unfamiliar to create new textures, finishes, and combinations that are new and refreshing. The story features fabrics ranging from classic vinyl that creates a slick and clinical appeal to waffle piques and tennis terry that urge you to touch them, stretch them out, and play with the fibers.

Suburbia Disturbia fashion trend forecast Patterns


Patterns and graphics revisit the imagery from the '50s and '60s. They have a self-deprecating humor throughout. Food and drink play a part, while medicine and martinis are looked to for an escape. Traditional, tailored patterns are revitalized, and geometrics divide between topsy-turvy and symmetrically simplistic. Retro postcards and advertisements make for great visuals, but the traditional imagery is ironically twisted as gender roles are reversed. 

Shop examples of Suburbia Disturbia:





2. Mesa

Mesa fashion trend spring summer 2019 forecast


In Mesa, we find inspiration in the dry desert landscapes of the American Southwest and in particular, locations like Nevada, Utah, Arizona, and New Mexico. Raw desert environments have long been a refuge for soul searchers and wisdom seekers as those environments hold great spiritual power. The captivating beauty of these locations was a great inspiration to the iconic American artist Georgia O'Keeffe. Her oil paintings of blooming desert flora, dried bones, graceful canyons, and the endless desert horizon epitomize the stunning glory found in the Southwest. With this inspiration comes a desire to seek solitude and reconnect with the self. Meditation and yoga are expanding beyond trendy studios as they become an essential way of life. A focus on the feminine form emerges with designers like Faye Toogood abandoning hard industrial lines in favor of round handcrafted shapes that accentuate organic surfaces. Understated lines balance the raw undercurrent of Mesa, with conceptual artists and sculptors like Richard Serra and Nancy Holt inspiring clean curvilinear shapes and an enlightened interaction between light and shadow.

Key words associated with Mesa include: sensuality, feminine, emotional, passion, and harmony.

Mesa spring summer 2019 fashion forecast Colors

Mesa spring summer 2019 fashion trend Materials


The material stories within Mesa focus on using the natural landscape as inspiration, beautifully balancing the softness of sand with the sculpted sensual qualities of the desert rock. Sensuality and relaxation are key here, with elements such as sand brushed silk, organic linen, and laundered chambray, which work to give you airy and comfortable fabrics for everyday wear.

Mesa fashion trend forecast spring summer 2019 Patterns


Pattern stories within Mesa are texturally driven and show the rugged realities of living in the dry desert, which is beautifully counterbalanced with a feeling of ease and calmness. The simplicity gives us time and space to ponder. Georgia O'Keeffe is an influencer. Inspired by the Southwest, we admire her colorful landscapes and sand dunes as well as her femme-focused florals. Watercolors offer softness, as we look to love and intimacy in all forms. To complement this softness, we see a worn and eroded texture as the arid climate makes us stop and appreciate all of life's perfect imperfections.

Shop examples of Mesa:





3. Silicon Society

silicon society fashion trend forecast spring summer 2019


Silicon Society represents the rise of refined neo-nerd culture. Known as the hub for tech startups, science and sustainability innovation, and a distinct entrepreneurial spirit, the creators of Silicon Valley inspire a fresh take on modern minimalism. Foregoing the cold slick aesthetic of the early aughts, this trend approaches streamlined design with a warmer, more laid-back and humane approach. Impeccable materials and thoughtful design considerations become essential as demonstrated by key influencers like the industrial designer Yves Behar. His aesthetic blends intuitive shape with understated surfaces and a distinctly effortless usability. Brands like Allbirds also reflect this pared-down point of view and show how a following is built through ethical practices and a strong belief in quality over quantity. Sustainability and a certain ethical code underscore Silicon Society as millennials and progressive thinkers strive to create user-friendly solutions to everyday challenges. Success stories like that of Airbnb remind us that while a certain level of seriousness is required to be successful, there is always room for a good dose of humor and play. Oftentimes, those playful spontaneous moments bring out the best in innovative design. 

Key words for Silicon Society are: everyday uniform, new professional, sleek, smart eco, and engineered style.

Silicon Society Color forecast spring summer 2019

Silicon Society Materials spring summer 2019

Simple materials like cotton, wool, and nylon get updated to new textures and fabrications while we see new textiles like acrylic, cork, and boucle emerge. More materials innovation focusing on cutting edge science and sustainability is the future. 

Silicon Society  spring summer 2019 fashion forecast Patterns


For patterns and graphics, Silicon Society focuses on a technology-driven way of life. Understated text and pure surfaces complement the math-oriented aesthetic, which is strengthened by a subtle luxurious sensibility. These cerebral designs are renewed with faux-textures and a suggested dimension. Basic geometrics and classic standards such as stripes and checks please the no-fuss neo nerd, while subtle updates like dimensional dots and multi-directional lines add excitement to purpose-driven innovations.

Browse examples of Silicon Society:





4. Origins

origins spring summer 2019 fashion forecast


In Origins, the call of our elders beckons us to look to the past and examine the ancient rites and rituals of our ancestors. As the secrets of isolated places become revealed to us, we gain renewed reverence for the indigenous tribes of the Amazon and Australia. Through the examination of their cultural traditions, we continue to gain new insights on living closer with nature and respecting the diversity of life that our earth offers. Peruvian chef Virgilio Martinez exemplifies this drive with his restaurant Lima Floral. Using primarily indigenous ingredients, his contemporary culinary techniques have elevated traditional Peruvian dining to new heights and taken the food world by storm. Lisa Ross, a New York-based artist and photographer, is a key influencer in this trend as her Living Shrines evoke the spiritual connections that one can build between the living and the dead. Shamans and medicine women know how to use the offerings of the jungle to enhance spiritual discovery. Through globalization, outside cultures have begun to explore these practices and traditions. This is highlighted in the provocative documentary The Reality of Truth by Michael "Zappy" Zapolin.  Bringing together some of the top leaders in a diverse range of religious and spiritual modalities, the film discusses the use of psychedelic botanicals like ayahuasca to transcend the physical world and explore greater spiritual realms. 

Key words lined to Origins are: journey, roots, ancient traditions, earthly, purity, and heritage.

Origins spring summer 2019 fashion trend forecast Colors

Origins spring summer 2019 fashion forecast Materials


Materials, from natural mats to earthen clay, serve a vital purpose that explores cultures and practices outside our own norm. Natural dye, crafty crochet, mud cloth, and natural wovens are prominent. 

Origins spring summer 2019 fashion forecast Patterns


Within Origins we focus on tribes from the Amazon, the South Pacific, and Australian Aboriginals. With heritage and ancient rituals being the centered focus, we add a touch of sacred ecology and spiritual enlightenment through our pattern trends. The worshipping of Mother Nature is a reigning theme, as a means to heal, to strengthen, and to succeed. Muds, berries, and bark are some of the authentic mediums used, as body art and dot paintings act as a mode of communication.

See examples of Origins:





For more forecasts, see my fall 2017/winter 2018 fashion trend forecast, this spring summer 2018 fashion report, and this spring summer 2018 fashion trend forecast.

For more fashion trend inspiration, follow me on social media @thekeytochic.

August 30, 2017 update - See 4 men's fashion trends for spring/summer 2018.


This post contains affiliate links and I may be compensated if purchases are made. 

Browse trends:








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December 29, 2017

The Thomas Fire Aftermath

While I rarely devote blog posts to non-fashion topics, I'm going to depart from my usual subject matter because of a recent experience that had life-changing effects on both myself and the community that I love. 

Thomas Fire hillsides

It’s almost been one month since the start of the Thomas Fire, the most destructive wildfire in California history. As a resident of the burned areas, I can see the ugly scars the fire left behind each and every day. From the piles of rubble where houses once stood to the blackened hillsides, the makeshift insurance offices set up in local parking lots, or the solemn chatter at the grocery stores, there are constant reminders of the destruction and devastation. Entire neighborhoods decimated, hillside landscapes changed forever, dreams shattered, lives altered. It’s nearly impossible to drive around town or look out of my window and not see the destruction. My heart sank when I saw a neighbor who lived less than half a mile away from me sitting in a folding chair while sifting through the charred remains of his hillside home. Heartbreaking doesn’t begin to describe the sadness and pain. 

thomas fire destruction

My Thomas Fire story starts with a text message from a longtime friend warning me about the fire shortly before I got ready for bed on an otherwise uneventful Monday night. Somehow, I knew it would be impossible to sleep knowing that a fire was burning nearby. I packed my essentials in my handbag and placed it next to my bed, just in case. 

With rolling hillsides just a stone’s throw from where I reside, I was no stranger to fires. I’ve seen flames there in the past, and I’ve been ready to evacuate before. This fire, however, was something else. Its speed and strength, combined with the vicious Santa Ana winds, were unprecedented. Shortly after I turned on my computer to check for local fire updates, we lost power. An ominous sign, indeed. I then turned to my smart phone for social media updates and texts from friends. Less than one hour later, as I glanced out of my bathroom window, what I saw was so alarming that when I opened my mouth to react, nothing came out. I saw a blur of glowing orange light. You know that nightmare when you want to scream but you can’t? I’m not proud to admit that I panicked, running through the house with terror in my heart. “We gotta go!” I yelled in a quivering voice as I gasped for breath and prepared my dog to evacuate. I knew that I was not going to wait for any reverse 911 calls or evacuation notices, voluntary or mandatory. Those flames were far too close for comfort. At this point, I feared for my life and I only thought about taking my loved ones and my handbag and leaving ASAP. Your house can be rebuilt, but your life cannot, is what I kept thinking. Who cares about material things when there’s a vicious fire looming on the hill? We gotta go, we gotta go...

Fortunately, I had friends texting me with information and first responder updates. I was able to gather my thoughts and grab a few more belongings, and for that I'm grateful. An hour later, after navigating traffic jams and intersections without functioning traffic lights, we safely got on the freeway, and what I saw was shocking. Flames engulfed my city from both the east and the west, casting an eerie orange glow in the sky. I did not feel safe and was reminded of the fire in Malibu that burned all the way down to the ocean a few years ago. I envisioned the same thing happening here. I just wanted to get far away as quickly as possible. Whether my home would be there or not when I returned, I did not care in that moment. I didn’t even know where I was going; I just wanted to flee the raging fire. 

Thomas Fire

My story has a positive outcome because my home is still standing. This of course was a great relief. It’s taken me at least three weeks to fully come to terms with everything that's happened. The scene above took place behind my home. I’ve since experienced every emotion ranging from survivor guilt to euphoria, gratefulness, and various symptoms of PTSD. The memories of running through the house with a flashlight, hearing the parade of sirens, frantically trying to decide what to take, and trying to talk myself out of my panic will forever be etched in my mind Next time, I'll know exactly what to take and my emergency go bag will be within reach.

If you follow me on Instagram, you may know that I do Jillian Michaels workouts on a regular basis, and one of my favorite quotes of hers is “it is though the times that we struggle that we’re the strongest.” This rings truer than ever. It’s gratifying to see my community pull together to help those who lost everything. As a result of the fire, I learned who I can truly depend on in my own circle of family and friends. I found out who cared about my safety, and who was willing to go out on a limb for me. To those friends and family members who helped me through this experience and read my blogs, I appreciate you more than I can express. Thank you!

I watched video of the fire burning behind my house, and I broke down when I saw just how close it came. I did not go to sleep the first night of my evacuation. How and why my house wasn’t destroyed is still a mystery to me. Although I have a deep desire to know why my home survived, I just have to accept that it may have been chance, the wind direction, or perhaps a team of firefighters. There’s no rhyme or reason as to why some houses were burned while others right next door were unharmed. My house is still intact, and I’m grateful to the firefighters and to the forces that be. As many times as I drive around town, I still can not get used to seeing piles of rubble and burned-out cars where houses used to be. It looks as much like a war zone as I’ll probably ever see. Now I’ll never take fresh air or my home for granted. It’s a life-changing experience to experience such a destructive wildfire and it’s a daily (and often hourly) reminder to be grateful that I have a place to live. 

home sweet home doormat

(door mat available in small size here or bigger size here)

On a more shallow note, although I try not to think about it, the thought of what I could have lost in terms of clothing and shoes naturally crosses my mind. I’m a fashion blogger, and I don’t deny being materialistic. I love shoes and clothes. It's who I am, it's what I do, it's my passion. In the end, yes, it can be replaced…well maybe not my vintage clothing or my grandmother’s coats from the '40s, but there are lessons to be learned. 

In the event of a fire, stay calm and have an emergency go bag ready. Keep emergency supplies (medication, flashlights, water, chargers, important documents, etc.) in an accessible place. Coordinate with friends and family to go somewhere safe. Wildfires and such events have a tendency to let us know who we can truly depend on. Once you know, keep those people close! 

When I’m overcome with despair thinking about those who lost their homes, I think about how much worse things could’ve been. In the past few weeks, I’ve made donations to a few agencies such as the Red Cross, United Way Ventura County, Ventura County Animal Services, and local clothing drives.

If you are a Thomas Fire victim in need of women's clothing or accessories in size XS or small, please feel free to e-mail me, as I can help. 

palm trees

After experiencing such an overwhelming natural disaster, my hope is that I'll inspire someone else to be prepared, help others in need, or not take things for granted. I know that my life and my community have changed forever, and my hope is that we'll become stronger and wiser as a result of this terrible experience. 

Thomas Fire, you may have stolen our homes, our fresh air, and our beautiful landscapes, but you haven’t taken our spirit, our strength, or our hope for the future. We will rebuild in time.

Here’s how you can help:

Donate to the United Way Thomas Fire Fund.

Send a donation to the American Red Cross.

Help animals by donating to Ventura County Animal Services

More info on how to help:

This post contains affiliate links and I may make a commission if purchases are made. Proceeds from this post will go to Thomas Fire victims.

What to pack and emergency essentials:






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November 13, 2017

Tracee Ellis Ross for JCPenney Review

As an admirer of Tracee Ellis Ross since her days on Girlfriends, I looked forward to her capsule collection at JCPenney since the day it was announced. This lady exudes style and confidence, so I wanted to see more. Upon browsing the lookbook and catching glimpses of the #TER4JCP line on social media, I was most intrigued by the tuxedo looks and the sequin dresses

Just in time for the holidays, the collection includes party-perfect dresses, wide-leg trousers, cozy sleepwear, and affordable gifts such as throw pillows, sequin clutches ($19), and printed dessert plates ($19). 

Here's a look at the small selection that my store offered. 

Tracee Ellis Ross for JCPenney kindness dress

What to expect: bold prints, bright colors, and easy layering pieces. Everything is under $75, with the Glow sequin dress as the most expensive item. Unfortunately, my store did not carry it. 

Tracee Ellis Ross for JCPenney robe jackets

Tracee Ellis Ross for JCPenney kindness dress

The sequin clutches ($19) are great gift ideas, as well as the scarves ($22) and home accents. 

Tracee Ellis Ross for JCPenney clutches

Tracee Ellis Ross for JCPenney hang tags

In the Fitting Room

For reference, I'm petite and I wear a size small and 2/4 in JCPenney. My store didn't carry my size, so I tried on the mediums and size 4.

Here's the Bliss robe jacket ($59) over my casual shopping outfit. The jacket, although 100% polyester crepe, was quite wrinkled and the length was best for taller buyers. The sleeve length was good, but the belt placement was too low to flatter my waist. I liked the pockets and lightweight feel, but I just felt like I was wearing a robe. It runs true to size, with an easy/adjustable fit. 

Tracee Ellis Ross for JCPenney red robe jacket

Here's the jacket with the matching Bliss cuff trousers ($44), which were far too long for me. The trousers are a pull-on style with wide legs and side pockets. I wasn't crazy about the polyester fabric, and the lack of tailoring, as the pocket bags were visible and didn't lay flat. It also comes in blue, which I'd love to see in person. 

Tracee Ellis Ross for JCPenney Bliss robe jacket and pants

Tracee Ellis Ross for JCPenney Bliss cuff trouser pants

The Heaven tuxedo trousers ($59) were a surprise hit for me. They have front pleats, a zip and hook and eye closure, a black satin side stripe panel, but no pockets. I found them both comfortable and flattering. This was my favorite piece from the collection, along with the coordinating tuxedo jacket ($59), which they did not have in my size. 

Tracee Ellis Ross for JCPenney heaven tuxedo pants

Although I rarely wear bodycon dresses, the Kindness striped dress ($34) looked and felt really comfortable. It's very stretchy, shows every curve, and runs small. I'm wearing a medium here. Although it's called a midi dress, it's more of a maxi dress on me. It has a tiny embroidered ladybug on the chest. It also comes in a colorful geometric print ($34) pictured above.

Tracee Ellis Ross for JCPenney kindness stripe midi dress

Tracee Ellis Ross for JCPenney kindness stripe midi dress detail

If I have the chance to visit another store with a better selection, I'd like to try on more pieces to get a better feel for the collection. My top picks are the tuxedo jacket and trousers, as they are classic, affordable, and flattering. 

Catch up with me on social media @thekeytochic for more shopping updates, reviews, and fitting room photos. See more of the collection on social using #TER4JCP.

Shop the collection:


This post contains affiliate links and I may be compensated if purchases are made by clicking links.

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November 2, 2017

Erdem x H&M Alternatives

Not surprisingly, the #ERDEMxHM collection is mostly sold out as of this writing. If you tried to shop online and in store without success, you've still got options. If you live near a store, then check back as often as possible in the coming days for returns. If not, then you're in luck because I've curated a selection of alternative items to to give you that signature Erdem look. Plus, there's always main line Erdem on sale.

Erdem x HM logo

December 18, 2017 update - Shop #ErdemxHM:




Below, a look at my favorites from the collection.

Erdem HM Lookbook






If you're a diehard floral fan like myself, I've got you covered with beautiful blooms, chic outerwear, lace blouses, and other elegant picks. The best part? You'll still get the glam Erdem vibe without wearing the same thing as everyone else who shopped the collection. 

Here are some pieces that are great #ERDEMxHM substitutes:



















There's always eBay if you're motivated. See what's available:










Shop Erdem:











This post contains affiliate links and I may be compensated if purchases are made using links.

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