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March 7, 2019

How To Wear The Tie Dye Trend

The recent resurgence of tie dye on the spring and fall 2019 runways wasn't exactly good news to me. While I really love color, when it comes to print, I'm more of a floral or paisley girl. Tie dye typically reminds me of tourist T-shirts and childhood D.I.Y. projects involving buckets of dye and messy results. The more I see tie dye in stores, though, I have to admit that it's slowly growing on me. This season, it's decidedly more grown up and understated than the psychedelic hippie versions of the 1970s. No bell bottoms or headache-inducing colors here. Think grunge 3.0 meets free-spirited hippie with a softer, more sophisticated edge. 

Here's a look at three of my favorite runway tie dye looks. 

tie dye trend spring 2019


images via vogue


Left to right: Stella McCartneyPrabal Gurung, and Dior spring 2019.

The key to making tie dye modern is wearing it in updated color combinations and adding feminine flourishes such as lace. For a casual take on the tie dye trend, I love the simplicity of a tie dye tee or hoodie with shorts or faded denim for spring and summer. 

Shop stylish tie dye pieces for 2019:







Stumped for styling ideas when it comes to tie dye? Mix in some '90s pieces such as chunky sneakers, mules, or mom jeans.

For example:






This post contains affiliate links and I may be compensated if purchases are made by clicking links.

Catch up with me on social media for more fashion inspiration @thekeytochic.

Shop more trends for 2019:







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February 28, 2019

How To Shop Vineyard Vines for Target

Another spring season is coming and that means sunshine, longer days, and another Target limited edition collaboration. Make some room in your closet and in your home! This season Target is teaming up with preppy East Coast brand vineyard vines. Mark your calendars and set your reminders for Saturday May 18. 

Here's more info about the collection via Target:

With more than 300 items across home and outdoor goods, apparel, accessories and swim, the #vineyardvinesforTarget collection has something for the entire family—including pets!—and introduces a number of items that are a first for the vineyard vines brand, like many of the home and outdoor goods. The best part? Prices start at just $2 with most items under $35, so everyone can afford to get in on the fun.



What is vineyard vines for Target?
Target is partnering with vineyard vines on a limited-time collection designed for the ultimate summer gathering, where everyone’s invited. vineyard vines for Target includes home and outdoor goods and pet accessories, as well as clothing, accessories and swim for the entire family.


Can you tell me more about the partnership?
A number of items in the collection are a first for the vineyard vines brand, including many of the home and outdoor goods, such as tableware and games.


Can you share a bit more about vineyard vines?
  • vineyard vines was founded in 1998 when brothers Shep & Ian Murray left their desk jobs to start selling neckties. The company–known for its smiling pink whale logo–has grown into an American lifestyle clothing brand with products for the entire family.
  • The brand is inspired by Martha’s Vineyard in Massachusetts, where the brothers spent their summers boating, fishing and chasing what they refer to as “The Good Life.”
  • The vineyard vines brand reflects the state of mind “every day should feel this good.” Whether it’s a memorable sunset or backyard cookout, the brand is all about celebrating those days you wished would never end.
  • Today, after 20 years in business, vineyard vines has expanded to 95 brick-and-mortar stores and their own e-commerce business, vineyardvines.com

Will all stores carry the collection?

Yes. The vineyard vines for Target limited-time collection will be available at all Target stores, though the selection and number of items will vary per store. The entire collection will be available on Target.com.
What is the price range?

vineyard vines for Target includes more than 300 items. Prices range from $2 to $120, with the majority of items under $35.
What time will the stores open?

All stores will open at their regular posted time.
What is the Target Return Policy?

  • vineyard vines for Target has a 14-day return policy versus our standard 90-day return policy
  • REDcard holders will receive a 14-day return policy plus an additional 30 days

Will there be a limit on the purchase quantities for the collection?

There will be no purchase limits in Target stores. There will be purchase limits on Target.com.
Will international shipping be available for the collection?

International shipping will not be available for this collection.

What sizes will be offered?
The collection will be offered in sizes XS-3X for women, S-XXL for men, XS-XL for kids and 0-3M-5T for toddlers and babies.


 vineyard vines for target



To help you prepare, I'm sharing my in-store and online tips to help you shop #vineyardvinesforTarget like a pro. 

The In-Store Strategy

1. Know where to go.  Plan your shopping well in advance. I've overheard people calling in sick to work just so they could get in line and shop. Be ready to stand in line on Saturday morning. Once it's published, use Target's store locator to find the stores near you that'll stock the #vineyardvinesforTarget collection

2. Phone it in. Be extra prepared by calling your local store the week before the launch to confirm exactly where in the store it'll be located. It's helpful to know if it will all be merchandised together, or throughout the store. 

3. Be an early bird. You know what they say about the early bird, so it's best to be prepared. Stores open at 8am on launch days. I've found in the past that if I arrive by 7:30am or earlier, then I'm able to get what I want due to decreased demand in my geographic region. 
For shoppers who live in large cities, I recommend going at least 1-2 hours before the store opens if you're really motivated to be the first to shop. For shoppers in more suburban or rural areas, the competition and crowds are reduced, but the selection of goods may be as well. In my experience, stock varies widely from store to store. Sometimes metropolitan area stores and stores in higher income neighborhoods carry a better selection of merchandise. It takes some trial and error to find the best stores in your area, and visiting more than one store (if you can) is advised.

4. Bring a buddy. A family member, friend, or significant other might be able to help you get the pieces you want and help you make purchasing decisions. 
Or even better, have a dedicated friend tackle one store while you visit another. "Divide and conquer" should be your strategy! Arrange to meet in line at the same time or go to the store together so you're not cutting in line. The Lanvin x HM faux fur coat and embellished tee would not be mine if not for a dedicated boyfriend. The same goes for the Isabel Marant x HM fringe boots, and I feel very grateful. Full disclosure: I may or may not have bribed him to shop with me in exchange for a lavish Sunday brunch. 

5. Check for go-backs and barter. If your favorite pieces disappear from the racks in a flash, be courteous, be patient, and don't be afraid to chat with employees and other shoppers to politely trade to get what you want! Just respect the rules that they have in store. The fitting rooms are a great place to start.

6. Know your limits. There are quantity limits per person on these collections to prevent buying in bulk, and the return policy time frame is shorter (usually 14 days for purchases made in stores). Be aware of these restrictions in order to prevent any buyer's remorse. 

7. Persistence pays off. Target does not restock these collections, but you can still score your favorites. If you don't find what you want after the launch, check back for returns in the coming days, as many shoppers make returns. Don't forget to check the customer service desk and clearance racks for returns in early and mid May as well. 
After four or so weeks, the collection might be discounted to 30% (and eventually to 50% or 70%) off, so frequent visits to Target after the launch could really pay off. In mid August 2015, I found some returned Lilly for Target shorts in my size for 50% off. Score! Call your local stores to ask what they have in stock and use #vineyardvinesforTarget on social media to buy/trade with others.

8. Consider main line vineyard vines instead. With inflated resale prices on eBay and other platforms after the launch, you can likely buy main line vineyard vines for less than the marked up resale prices. Consider shopping the real deal if you aren't able to get your #vineyardvinesforTarget wish list items.


The Online Strategy


1. Learn the lookbook. Study the vineyard vines for Target lookbook carefully to select your favorites, get outfit inspiration, research the sizing, choose colorways, see online exclusives, set a budget, and check the prices. 

2. Play favorites. Make a list or collage of your favorites to help you stick to your budget and prioritize your potential purchases.

3. Know when and how to shop. Be extra prepared by using more than one web browser, mobile device, etc. Refresh your browser often and have patience. I use Chrome for optimal performance. These collections don't launch at a specific time. Expect some glitches and be persistent. Remember that patience is key. (If I was forced to choose between shopping online and in store, I'd shop in store. This allows you to try things on, see the sizing, and not have to deal with website glitches.) 


4. Save your info. As the time to shop online approaches, log onto target.com and have your checkout and payment details saved ahead of time. Bookmark this page now to shop the vineyard vines collection. I've found that Chrome works best on my desktop computer. Clear your cart of any items in order to streamline the checkout process. This reduces the chances of having your cart emptied of any out-of-stock items before you can click the "complete order" button.

5. Click quickly. Shop your top pick(s) first and submit your order right after placing in your cart. Do not shop and fill up your cart. Why? Once an item is in your cart, it's not reserved for you. In order to avoid an item being removed from your cart because it's sold out, you need to click quickly and complete your order! That's why I create a prioritized wish list and try to buy my top picks first. 


6. Multi-task. While shopping online, be extra prepared by using more than one web browser, mobile device, etc. Sometimes items become available first on the mobile site, and sometimes they don't. Sometimes some shoppers can see certain items while others cannot. Refresh your browser often and have patience. Items tend to pop up and then disappear during the initial launch. Expect some glitches but don't give up. Remember, persistence and patience are key, and you may have to sacrifice some sleep if you're really motivated to snag your favorites. Let's hope that Target's site won't have a Missoni or Lilly Pulitzer meltdown due to demand. 


7. Save your info and get a RedCard. If you don't have one already, then consider getting a RedCard. Why? Target RedCard users enjoy free shipping, an extra 30 days to return certain merchandise, and a 5% discount on purchases. 


8. A little birdie said to stay social. Don't miss out on the online launch. Please join me on May 17 at 9pm Pacific time on Twitter @thekeytochic to get tips, ask questions, share your excitement, discuss your favorites, and most importantly, get help to be the first to shop the #vineyardvinesforTarget collection. 



This post contains affiliate links and I may be compensated if purchases are made by clicking links.

Sign up for Target's email updates right here


Find me on Snapchat, TwitterFacebook, and Instagram @thekeytochic for shopping info, collection updates, sizing info, and more. 

Get inspired by vineyard vines:







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February 21, 2019

Women's 2020 Denim Trend Forecast

In August of 2018 I shared a post with four key Women's fashion trends for fall 2019 and winter 2020. In this post, I'll be four featuring important denim trends (via New York-based trend agency Fashion Snoops) as they relate to the four trend themes in the aforementioned post

1. Rebuild (Pioneertown)

The Pioneertown trend story is all about living a simpler life with core values and nostalgia. There are rustic materials, quilting techniques, re-purposed vintage, and a small town mentality. The vibe is New Old West with a '70s influence. For denim, that means overalls with square pockets and a wide leg, paperbag waists, flares with a self belt, and tapered fits with whiskered finishing. 
 women's 2020 denim trends

Browse the Pioneertown denim trends:




2. New World (Horizon)

The Horizon story focuses on discovery, tech materials, utility, futurism, and cocoon-like details. Blues are key, as are pops of color. Denim trends include cropped silhouettes with kick flare hemlines, jumpsuits in a baggy fit, skinny jeans with side slits, and cargo denim with a high waist. 
women's 2020 denim trends

Browse Horizon denim trends:





3. Oracle (The Enchanted)

The Enchanted is a dark, romantic, and mystical theme. There are jewel tones, rich materials, and materials such as velvet or lace. Colors are rich purples and blues. For denim, this translates to skinny silhouettes with high waists, cropped skinny jeans with feather hemlines, straight leg styles in bright colors, and cropped flares in dark floral prints.
 women's 2020 denim trends

Browse The Enchanted denim trends:





4. Trigger (Switch)

Switch is heavily influenced by the '80s, with strong architectural lines, tailoring, an active influence, metallics, and exaggerated volume. There is vinyl, mixed media, and bright neon colors. The denim in this theme includes baggy styles with embellishment, straight legs with color blocking, kick flares with contrast stitching, and tapered fits with a high rise. 


 women's 2020 denim trends

Browse Switch denim trends:






This post contains affiliate links and I may be compensated if purchases are made by clicking links.

In search of additional fashion inspiration? I've got more trend reports:

See four men's spring summer 2019 trends, four women's trends for spring summer 2019, and four women's trends for fall 2019/winter 2020

See four men's fall 2019 winter fashion 2020 trends.


Read about four denim trends for 2019 on Fashion Trend Guide.

Explore five footwear trends for spring summer 2019

See and shop more emerging denim trends:





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January 29, 2019

Kona Sol at Target Swimwear Review

Target's latest owned brand is a new line of Women's swimwear called Kona Sol. I first saw a preview of Kona Sol on social media and took a closer look in store. I know it's hard to think about swimwear in the midst of winter, but spring and summer will be here before you know it. Now is the best time to shop for swimwear because there's more to choose from. I learned this the hard way when I tried to buy a swimsuit last July and could not find anything that I liked in store in my size.  

So what's Kona Sol about? Well there are plenty of styles, sizes (with select sizes from 14W  to 26W), and prints to choose from, with high-waisted bottoms, tankinis, and even swim skirts and shorts. Florals, mix-and-match pieces, polka dots, ruffles, and strappy details, it's all here! The wide variety of swimwear styles makes it possible to show off or cover up as much as you'd like. It seems that the designers are taking inclusivity and real women's bodies into account. I feel like Kona Sol has something for everyone. 

Pricing is true to Target and under $45. Sizing runs similar to the old Merona brand; it's more like Women's sizing than Juniors'. For example, I'm a small (or size 2/4) in Target's Who What Wear and A New Day brands, and a small in Kona Sol. 

Here's a peek at the refreshingly inclusive marketing images. 
kona sol target swimwear


kona sol target swimwear

Here is a look at my store's selection.


kona sol target swimwear

kona sol target swimwear

kona sol target swimwear

kona sol target swimwear

kona sol target swimwear

A wall display above makes it easy to mix and match solid separates.

I'm partial to florals and ruffles, and I'm looking forward to seeing more from Kona Sol as I visit different Target stores. I'm forever in search of black bikini bottoms with fun details! 

I bought this ruffled black bikini top in size small ($19.99) which has a removable strap. It also comes in white or coral. It's comfortable and fits well, but if I were swimming, I'd definitely leave the strap on for more support. I love the asymmetry and flirty ruffle, as it adds interest to solid or basic bikini bottoms, shorts, or swim shorts. I found it to run true to Target's Women's sizing.


kona sol ruffle bikini top in black


This post contains affiliate links and I may be compensated if purchases are made by clicking links.

Watch this space for more Kona Sol updates and photos.

Catch up with more Target Style on my Instagram stories @thekeytochic.

Shop Kona Sol best sellers:








Shop more Kona Sol swimwear:




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January 15, 2019

Spring Summer 2020 Fashion Trend Forecast

Now that 2019 is underway, you probably want to know what will be in style for spring summer 2020, right? You've come to the right place. New York-based trend experts Fashion Snoops have released their four fashion trends for spring summer 2020, and I'll be sharing colors, materials, and patterns for each theme. 

Are you seeking more fashion trend information? Follow my Insta stories @thekeytochic, my Facebook page, and my Pinterest trend boards, where you'll have access to emerging trends, personal style, outfit ideas, and exclusive shopping reports.

Before we get started on spring summer 2020, here are some quick links to more fashion trend forecasts:

Read about four women's denim trends for 2020.

See four men's spring summer 2019 trends, four women's trends for spring summer 2019, and four women's trends for fall 2019/winter 2020

See four men's fall 2019 winter fashion 2020 trends.


Read about four denim trends for 2019 on Fashion Trend Guide.

Explore five footwear trends for spring summer 2019



Spring Summer 2020

The four main themes for spring summer 2020 are: Genesis, Flash, Dose, and Ethos.

1. Genesis
In Genesis, the unearthing of ancient burial sites and fossilized discoveries have sparked a fascination with the origins of primitive homosapians and prehistoric life. Revealing the creation of the invention, notions of raw technology embrace the prototype phase of design. Designers like Axel Vervoordt reflect the elemental aesthetic of the trend as we merge ancient antiquities and modern minimalism. Advancements in technology give us clearer insights into the beginning of time, as we continue to reveal hidden secrets and treasures of the world. 

Genesis is derived from the macro trend Life 3.0.

Life 3.0 is not a science fiction conversation, it is the conversation of today. Artificial intelligence is the most important topic of our time. As living creatures, we are limited to our biological hardware. Technology is limitless, and this is the horizon for which we need to prepare. The impact of robotics in all forms will likely be the most important agent of change in the 21st century, transforming our economy, culture, politics, and the self. IoT (Internet of Things) has already demonstrated how smart homes, vehicles, and Artificial Intelligence (AI) companions improve our daily lives, anticipating our needs by learning our habits. 






Materials: Pulling reference from ancient elements and modern biotechnology, the most innovative of materials balance both past and present. Synthetics are recycled and naturals regenerated into new materials that tell a meaningful story about the people and places they hail from. Material origin is essential to this story, as the focus shifts towards naturally occurring elements that are sourced locally and ethically. 

Examples of materials for Genesis include: skeletal elements, exotic skins, wild feathers, fragmented sheers, and silken chiffon.





Browse examples of Genesis:


2. Flash
In Flash, the pulsating excitement of the 1980's influences a modern day look that's all about amplified color, sensual movement, and a fluid culture. The strong contrasts of the decade mean luxury and grit co-exist in a place that is as exciting as it is edgy. A renewed fascination with ballroom culture puts the focus on the many subcultures that exist on the fringe in order to have a place to belong. A fascination with the quirky charm of '80s Sci-Fi influences lustrous surfaces and pastel neons. Finally, a slew of today's designers show how the toughness of the streets can inspire a surprising level of softness and femininity. 


Flash is derived from the macro trend Selfishly Aware.

Selfishly Aware looks at the cause and reaction of a growing portion of our lives being lived on social media. Being constantly connected leads to being constantly informed, which can be a positive thing when pertaining to increased awareness of global issues and using social platforms for good. Our visually driven culture has led us to the "Instagrammable design movement" where products and spaces are created with instant photo appeal to be shared on social media. We are living in a time when there are so many versions of reality, real life is labeled "RR" for real reality. 




Materials: Drawing inspiration from the vibrant and pulsating era of the 1980s, dynamic materials and plush surfaces work to support the body everywhere from the dance floor to the boardroom. With an underlying party-ready spirit, showy metallics and glittered surfaces add a playful twist to everyday looks. We celebrate contrast as high glamour collides with hard edged styles for an explosion of aesthetics.

Key materials are chain-link mesh, plush velvet, satin romance, and liquid metal.  





Shop the Flash trend:

3. Dose
In Dose, we look to the pioneers of discovery and philosophical idealisms from early trailblazers who explored conversations between science and culture through psychedelic research journeys. We take inspiration from modern mood research and its correlation to sensory experiences. How physical and mental stability can be improved through virtual adventures, augmented reality (AR) introductions and the growing influence of cyber networks that enhance consciousness and blur the lines of reality. Art that aims to break down boundaries gains traction, inviting the mind towards a new type of enlightenment. 

Dose comes from the macro trend Wow.

It takes a lot to grab our attention today and even more to keep it. The physical world around us is competing with the digital world in our phones and computers. The entertainment, retail, art and marketing industries are seeing positive results from building immersive brand experiences, such as virtual and hybrid events, exhibitions, trade shows, and pop ups. The next level of wow factor is using cutting edge technology tools to deliver multi-sensory experiences that appeal to all five senses, creating loyalty and building emotional relationships with consumers. Customization is a key for the immersive physical retail experience, whether it's personalizing a product or the store tailoring the shopping experience to you through in-person service, augmented, and virtual reality (VR). 




Materials: A blend between psychedelic science and virtual reality inspires inspires a new generation of highly technical materials, engineered to provide the ultimate sensory experience. Synthetics are driving forces as the artificial becomes the new natural, innovations in 3D printing and dry dyeing render traditional production methods obsolete, and emerging technologies propel us further into a new future we want to create. 

Key materials are blurred sheers, utility canvas, smoothed fleece, and digital rib knit.



Explore the Dose trend:

4. Ethos
In Ethos, we remind ourselves of the joys of being human. We embrace our emotions and find joy in the little moments in life, appreciating that the unexpected and unplanned often end up being the best. There's a continuing appreciation for craft and a new sense of minimalism that is arising through local design, one that actually speaks to a purpose. "JOMO" (Joy of Missing Out) is added to our vocabulary as we seek off-the-grid travel, slow living practices, and body positive thinking. Sustainability is taking on new forms with plant-based fabrics, and and increase in farm-to-table ingredients is found in beauty and health. 

Ethos comes from the macro trend Pursuit of Happiness.

The global community is redefining what success means by challenging the traditional routes taken to get there. The flexibility of freelance culture and the idea of access over ownership contribute to the romance of a nomadic life. We are seeking rest and deeper life meaning during our vacations, thus, off-the-grid travel, retreats, and shared experiences are in demand. There's a dawning of consciousness emerging in the workforce. A renewed focus on work/life balance is becoming increasingly important. A key element to happiness are the experiences that are beneficial to our overall mental and physical health. 



Materials: Local craft is seen as elevated design, giving purpose and meaning to every raw material used. With emphasis shifting towards slow craftwork, we cherish traditional weaving and crochet knitting techniques to inspire a new generation of process-driven materials. Sustainability takes on new forms with regenerated organics and plant based fibers that showcase how imperfectly beautiful nature can be. 

Key materials are textured linen, matte silk, crisp cotton, natural straw, and crafted crochet.




See examples of Ethos:


This blog post is adapted from Fashion Snoops, is protected by international copyright laws, and may not be republished without permission. Students, please feel free to use this information for school projects as long as it's not reproduced or republished online and you properly cite both Fashion Snoops and The Key To Chic as sources.

This post contains affiliate links and I may be compensated if purchases are made by clicking links.

Keep up with my shopping and fashion adventures on social media @thekeytochic.

Shop and explore more trends:





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