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January 31, 2016

Who What Wear Collection for Target Review

With visions of chic striped tees, printed pencil skirts, beautiful blouses, and cape blazers in my head, I arose bright and early to go to Target, shop the new Who What Wear Collection and try on my favorite pieces for this review. (Perhaps you saw my Snapchat and Twitter shopping and fitting room coverage? My user name is thekeytochic in case you want to connect). As I expected when I arrived at Target at precisely 8am, there was no line of sleep-deprived women or anxious crowd of shoppers waiting to shop the collection - just one young woman and her very helpful boyfriend. (Yes, I was a little bit jealous since I shopped solo this morning.) We had the neatly arranged racks all to ourselves.

In a change from previous designer launches, the #MyWhoWhatWear merchandise was placed in the Women's department, not in the Juniors' department. The store had a strong selection of most pieces, including the trench vest, minimal moto jacket, and printed scarves. The belt bag was nowhere to be found, so I ordered mine online after arriving home from the store. Fingers crossed it'll be shipped since it now appears to be sold out a few hours after I placed my order.

Here's a peek at the visuals.

who what wear for target, #MyWHoWhatWear collection for Target review

The collection features an abundance of neutrals and stripes with hints of olive, yellow, and cobalt blue. Dots and florals are easy to mix and match, making the collection effortless to style many different ways.

who what wear for target, #MyWHoWhatWear collection for Target review

The bateau tee comes in several colorways, is made of lightweight cotton, and fits true to size.

who what wear target stripe tees

They didn't have the floral pencil skirt in my size, oddly enough. It's a woven poly crepe with a back zip, no stretch, a back slit, and midi length. It runs true to Merona sizing. I would've preferred it in a thick and stretchy scuba construction instead of crepe.

who what wear for target pencil skirts, #MyWHoWhatWear collection for Target review

The minimal moto jacket was a surprise hit for me. It has authentic moto details such as the belt, epaulettes, and zip pockets. It runs true to size, but does not come in XS. The only thing I'd add on this is zipper detail at the sleeves. It felt and looked pretty nice for $45. 

who what wear target minimal moto jacket

who what wear target denim skirt

who what wear target dresses

who what wear target bow blouse

Both the birdcage skirt ($29.99) and bateau sweater ($27.99) are made of hefty, sturdy cotton. They look much more luxe than their price tags might dictate. These were top picks for me after seeing them in store. Also, that scarf came home with me but wasn't initially on my wish list! 

who what wear for target, #MyWHoWhatWear collection for Target review

In the fitting room

For size reference, I tried on XS in the tees, 2 in the denim, and small in the outerwear (which didn't come in XS). I am petite and 102 lbs. I usually wear XS and 2 in Merona at Target, and that is sometimes big on me. #ShortGirlProblems

The trench vest (size small) has interior waist ties that you can cinch or even tie together. The linen fabric makes it hefty, and the front patch pockets have large buttons. I would have preferred a smaller size/shorter length on me. I also think it would drape better in a lighter or synthetic fabric. Overall, I think it's worth the $39.99 due to all the layering possibilities: over a dress, under a moto jacket, with a tee and jeans, etc. This is better for taller ladies.

The cape blazer, at the top of my wish list, was too big in size small. I liked the padded shoulders and longer hem in back though. It was nicely made but just did not flatter me. 

I was pleased by the length and feel of the linen blend utility jacket in size small. Sure, it was roomy, but a sweater underneath and some cinching at the waist would remedy that. If I didn't already have a few jackets like this, it would have come home with me. 

who what wear target vest blazer jacket

The ribbed sweater dress ($36.99) is true to size, made of nylon, has cap sleeves, and hugs curves. It looks so modern and sleek on the hanger. I'm wearing XS.  It was soft, stretchy, and medium weight. It also comes in black, which I might go back to buy. I love it layered under the moto jacket for a downtown vibe.

who what wear target sweater dress

Here's the floral fluted dress ($29.99) worn three ways. The dress also comes in a striped, solid, and floral version. It's a non-stretchy poly crepe with a decent back zipper. The shape is straight, so I'd add a belt at the waist for more definition. The fluted hem makes it dressy and it looks great in motion. I layered the linen stripe tee ($17.99) in the middle, and the super soft faux suede mod moto (size small) on the right. I found the linen tee to be ever so slightly itchy because I'm sensitive to certain fabrics (even cashmere). The blue moto jacket was too big in the arm and shoulder area. I would have liked some sleeve detail, but the blue color was beautiful and pairs well with the rest of the collection. It's a nice lightweight piece for the winter to spring transition, and also comes in black ($39.99).

who what wear target fluted floral dress

The bateau tee is made of 100% cotton, which is great for $19.99. The XS was roomy on me, and the hemline had a straight shape, unlike the linen stripe tee above. The denim skirt in size 2 was loose in the waist, but I liked the wash of the denim and the frayed hemline. Despite the long length, I like the way it looked with the striped top but not with my ankle boots. The silky peplum top looked really dressy in person, with feminine pleats and ruffles. It's made of polyester and fully lined. The small is loose on me, and I envision it (or the polka dot version) with dark skinny jeans and heels for a casual/dressy juxtaposition.

who what wear target denim skirt outfit

The bow blouse ($27.99) in blue had a side vented hem with a longer length in back, so I tucked it into the skinny crop pants for a more polished look. I loved the French cuffs and ease in the wrist area. I adore this blouse worn tied as a bow or worn loose - two thumbs up on this piece. On the racks, I didn't love the fabric of the cropped pants, but once in the fitting room, I liked the mid rise, stretchy waist and legging-like comfort. No pockets, though! They reminded me of the crinkly synthetic dress pants that Express used to sell about a decade ago. They were looser on the lower leg than I'd prefer, so overall, these were a thumbs down for me. The button back tank ($22.99) was really long on me, so I tucked it in. I liked the print, but it would be prone to static due to the lightweight poly construction. I was able to slip it on easily over my head, and it had cute button details on the back.

who what wear target crop skinny pants

I took home the rayon/linen stripe tee ($17.99) on the left (other prints available). I'm wearing XS and it had an easy fit with a center back seam. It's the ideal slouchy tee for every day and for layering. I may go back for the lace version ($22.99) in the middle, which also comes in black. I tried on XS. It runs narrower than the tee on the left, is soft, and requires a camisole in case you're modest. I'd wear this for winter with the hem peeking out from a cropped cable knit or over a thin turtleneck. I also envision it tucked into a pencil skirt for a sleeker look. The linen tee on the right ($17.99) is lightweight, also comes in solids, is ever so slightly sheer, and runs true to size. The fit was comfy and it had a cute scooped hemline. I'm wearing XS. I'm wearing the slim boyfriend jeans on the left and right in size 2. They were loose everywhere, but felt well made for $34.99. I'd compare them to other styles by Mossimo in terms of fit and quality. Size 0 would have been a nice option for this style.

who what wear stripe lace tee shirts, who what wear for target review

I liked the easy fit of the striped button-up blouse, which also coms in more prints and solids ($24.99). It evokes the feel of a luxe Equipment blouse, although in lightweight poly instead of silk. The XS was roomy, so I tucked it into the birdcage skirt ($29.99) in size 2. The skirt, made of cotton canvas, felt substantial and had great inverted pleats. I'd love to see pockets on this skirt! The length was too long for me, but I appreciated the feminine design and A-line structure. On the right, I doubled up on painterly dots with the allover printed tee (seen earlier in a striped version) and my own belt. 

who what wear target birdcage skirt, who what wear for target review

Below is my layering effort with the button-up blouse and bateau sweater. I took home the sweater in XS because I just can't resist a structured striped knit (such a simple piece, yet so hard to find great versions). 

who what wear target bateau stripe sweater, who what wear for target review

While these pieces from Who What Wear may lack the frenzy and excitement of previous Target capsule collections, they're classic, quality pieces with longevity and versatility. Hillary Kerr and Katherine Power of Who What Wear know the fashion business inside and out, and combined with their love of street style, this has resulted in a strong collection of wardrobe staples. 

I once read that your wardrobe should consist of 80% basics and 20% trendy/fun items. Along that note, this collection serves up a strong helping of chic tops, luxe-looking basics and a small dose of bright/colorful on-trend offerings. A quick glance in my closet, and it is apparent that I'm no good at buying basics. This collection will help me with that!

Here's a peek at how I wore the printed tee, floral square scarf, and moto jacket.

who what wear for target minimal moto jacket, floral scarf, and striped allover print tee

In closing, here's what I'd love to see from Who What Wear in the future:

Petite sizes, XS in outerwear, and size 0 in denim. #ShortGirlProblems
More florals and paisley prints, please! Stripes are nice, but more variety!
Structured tote bags with cute hardware and lots of pockets.
More fun belts like the knotted style and the belt bag.
Rompers, jumpsuits, bodysuits, and embellished shorts for summer.
Footwear, footwear, footwear: wedges, sporty sandals, sleek booties, embellished heels, and trendy sneakers. #ShoeAddict

Catch up with me on Snapchat, TwitterInstagram, and Facebook @thekeytochic for more shopping and fashion inspiration. 

Shop my favorites:

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January 25, 2016

Valentine's Day 2016 Gift Ideas

Valentine's Day. It's the holiday that's all about love. Or maybe you're just not that into it, and it's the holiday that you love to hate. Either way, February 14 will be here before you know it. Sure flowers and chocolates are nice, but in my opinion, stylish gifts are much sweeter (and they last longer)! Whether you want to treat your loved ones (or more importantly, yourself) to something special, I've selected fourteen of my favorite Valentine's Day gift ideas under $200 in this guide. 

Valentine's Day 2016 gift guide for her

Jo Malone 'Red Roses' bath oil, $25
Charlotte Tillbury lip print makeup bag, $20
Pandora 'United in Love' pendant heart necklace, $75
Rebecca Minkoff initial bag charm, $45
CHANEL Coco Mademoiselle eau de parfum, $94
Moscow Mule copper mugs, $24 (or 2 for $40)
'I Like You A Latte' ceramic mug, $15
Lancôme Juicy Tubes 'Parisian Holiday' lip gloss set, $30
Diptyque 'Roses' scented candle, $32
Love print pillow, $39
Kate Spade heart and arrow stud earring set, $48
Rebecca Minkoff 'Avery' bag, $175 (available in 7 other colors)
Halogen 'Martine' studded pumps, $99.95 (also in pale pink or on sale in black)
Mophie 'Juice Pack Air' iPhone 6 and 6S charging case, $99.95 (other colors available)

Show some love with more Valentine's Day ideas:

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January 23, 2016

Who What Wear Collection for Target

When Who What Wear announced their collaboration with Target back in October, I may have had heart palpitations. As a long time reader of Who What Wear and a proud Target Style addict, this sounded like the most perfect pairing. Combine the most inspirational street style and shopping website with my go-to retailer and voilà! I'd finally be able to get my hands on some Hillary Kerr and Katherine Power-approved chic wardrobe staples and sophisticated separates with a trendy twist. You know, all those Fashion Week and celeb-inspired pieces that you need in your closet and that which instantly evoke an understated and effortless glamour: drapey trench coats, shirtdresses, striped tees, fit and flare dresses, moto jackets, floral skirts, etc. It's everything that I want to see when I walk into Target to browse the newest apparel and accessories.

Another sweet aspect of this collection? It's all under $50, with sizes 2 through 26 (although sadly, plus sizes are only available online). Unlike previous designer launches, this collaboration is ongoing. New styles will launch the first week of each month. This is gonna be trouble...I might have to ask Target to increase the limit on my RedCard and do some serious cleaning to make room in my closet. 

See the lookbook for the first collection, which launches in stores and online January 31. Find out which Target stores will carry the collection by scrolling to the bottom of this page and entering your zip code. 

P.S. Don't forget to watch this space (and my Snapchat @thekeytochic) for my Who What Wear for Target review. Below is a selection of my personal favorites.
Who What Wear collection for Target February 2016 lookbook

Who What Wear collection for Target February 2016 lookbook

Who What Wear collection for Target February 2016 lookbook
Catch up with me on Snapchat, TwitterInstagram, and Facebook @thekeytochic for more shopping news, launch information, and fashion inspiration. I'll be sharing photos, tips on fit, and info on how to shop! Use #MyWhoWhatWear to connect on social.

Jan. 31 update - See my Who What Wear for Target review to get tips on fit, sizing, and styling ideas.

Shop the first collection:

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