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August 17, 2017

Fall 2018 Winter 2019 Fashion Trend Forecast

Please note that this post contains affiliate links and I may be compensated if purchases are made by clicking links. 

Another season of MAGIC trade show has come and gone, and it's time to review four fashion trends for fall 2018 and winter 2019 in this fashion trend forecast by New York-based firm Fashion Snoops. In this post, I'll be introducing the four macro trends that Fashion Snoops is highlighting, and then going into detail with each fashion theme that relates to each of the macro trends.

Follow along on my Insta stories @thekeytochic, my Facebook page, and my Pinterest trend boards, where you'll have access to emerging trends, personal style, outfit ideas, shopping reports. For more forecasts, see my posts on top denim trends for 2017, a fall 2017/winter 2018 fashion trend forecast, this spring summer 2018 fashion report, and this spring summer 2018 fashion trend forecast.

Please note that this blog post is adapted from Fashion Snoops via MAGIC trade show, is protected by international copyright laws, and may not be republished without permission. Students, please feel free to use this information for school projects as long as it's not reproduced or republished online and you properly cite both Fashion Snoops and The Key To Chic as sources. 

1. Engineered Identity/Identity
Engineered Identity is the macro trend of an art movement of creative shakers, art as activism, political messaging, and bold statements. The creators of the world take stock of reality as our future becomes destabilized by political upsets around the world. With this tense political climate and our collective feelings of uncertainty, comes an explosion of creative expression. This new maker's movement is galvanized to make a difference in the world by reusing waste and transforming the mundane into expressive art for the people. 

Engineered Identity Fashion Snoops Trend forecast fall 2018 winter 2019
The Women's trend story is called Vanguard. It evokes the 1970s, a D.I.Y. feel, and the maker's movement. Key colors are yellow, magenta, navy, lavender, pink, and red. Materials are high pile, velvet, corduroy, crochet, mixed media, patchwork, bungee fibers, and resin scraps that are reproduced. There's an undercurrent of female empowerment. 
Engineered Identity Fashion Snoops Trend forecast fall 2018 winter 2019

Patterns include illusion play, digital prints, storytelling, strong messaging, bold graphics, and organic prints. 
Engineered Identity Fashion Snoops Trend forecast fall 2018 winter 2019

See and shop examples of Identity:





2. Human Nature/Earth Alchemy
The Human Nature macro trend is about biotech, the farm-to-fabric movement, biotextiles, and reactions to the ecosystem. It includes the maker's movement and handmade crafts. There's a modern eco feel with plastic made from wool and leather-like fabric made from pineapple leaves. Earth Alchemy is the fashion theme here. It blurs the boundaries of the natural and the synthetic. It examines the moments where our organic world collides with the digital realm. Heritage brands such as Patagonia and The North Face are embraced.

Human Nature Fashion Snoops Trend forecast fall 2018 winter 2019

Earth Alchemy Fashion Snoops Trend forecast fall 2018 winter 2019

The Women's trend story is called Terra. Fabrics reflect layers of life, and come from algae, mushrooms, and pineapples. There are plush materials, furry fabrics, mixed media fabrications, utility details, slouchy shapes, and layering. A sci-fi feel comes across in artificial materials, PVC, and transparency. Accessories include sock boots and tote bags. 

Earth Alchemy Fashion Snoops Trend forecast fall 2018 winter 2019

See and shop examples of Earth Alchemy:






3. Emotional Capacity/The Space Between
Emotional Capacity is a macro trend about technology, our need to disconnect, feel human emotions, and experience self-growth. Key influences are sensory textiles, experiential spaces, a focus on mindful living, and inclusion design that makes us connect to one another. The fashion theme, called The Space Between, is where darkness reveals just as much as light. It's inspired by a Japanese aesthetic and is influenced by notable designers such as Rei Kawakubo, Yohji Yamamoto, and Issey Miyake.
The Space Between Fashion Snoops Trend forecast fall 2018 winter 2019
Colors of The Space Between tell a passionate story. They include samurai red, blues, beautiful neutrals, navy, inkwell, Tokyo Glow pink, teal, and monk yellow. Architectural rigor is a focus, and there's an understated urban edge. Materials are felted wool, refined quilting, and raw stone canvas. Graphics are illustrated language with abstract formations, scenes of Tokyo at night (urban streetscapes), distorted reality, florals, exotic motifs, and patterns with layering or overlays. 

The Women's theme is called Sensei, and it features modern Japanese tailoring, minimalist lines, fluid volume, vents, wrapped kimono styling, and elongated tunics. Accessories are minimal with exquisite details, traditional floral, artisanal knots, and high shine fabrics such as jacquard. 

See and shop examples of The Space Between:





4. Through Space and Time/Time Traveler
The macro trend Through Space and Time explores the human journey. We question physical space, the real vs. the surreal, and humans vs. machines. The fashion theme is called Time Traveler. This is where the past and future converge to create a new altered reality. There's a collision of eras and cultures, along with gaining hyper-real insight into the past. It's escapism at its best and a metaphorical travel through time for style. Influences are Victorian, Renaissance, and everything in between. Time Traveler is elaborate, with a focus on heritage fabric mills, Harris tweed, and showing how life can be lived in two different tempos at the same time. See the Burberry spring '17 runway as an influence. 

Through Space and Time Fashion Snoops fall 2018 winter 2019 trend forecast

Time Traveler Fashion Snoops Trend forecast fall 2018 winter 2019
Key colors are pinks, blues (especially tech blue), neutrals, and heirloom green. The mood is one of surreal ornamentation, dramatic details, and flamboyant style. Materials are satin, beading (metallic and matte), draping, plastic shell, sci-fi, and 3-D technology. Prints have dense ornamentation, such as brocades, dark romantic florals, and peacock feathers. There are also optical illusions, edited photorealism, and aerial perception. 

The Women's trend story is called The New Romantic. Clothing features ruffles, Victorian vibes, high collars, puffy sleeves, draped velvet/lace, a focus on pajamas/robes, and slouchy pants. Accessories have an undercurrent of Goth and punk. Trims include lace, pearls, velvet, and rhinestones. Key items are the statement mule and the plush micro bag. 

See and shop examples of Time Traveler:







See more upcoming trends:



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August 14, 2017

A New Day at Target Clothing Review

Please note that this post contains affiliate links and I may be compensated if purchases are made by clicking links. 

If you've shopped the Women's clothing department at Target recently, you might've noticed the quiet launch of their new brand called A New Day. It's akin to the Merona brand in terms of price and sizing, with a solid selection of basic striped tees, khaki pants, lightweight cardigans, denim skirts, and utility jackets. Interestingly, Merona is being phased out to make room for Target's 12 new brands in apparel and home furnishings. According to Target's press materials, the official launch of A New Day is August 27. They describe it as a "mix and match" brand with "attention to detail and focus on quality in every piece." 

Here's a look at the logo and hang tag.

a new day target women's clothing logo

August 18, 2017 update - Here's a peek at the A New Day lookbook

A New Day Target women's Clothing lookbook August 2017

A New Day Target women's Clothing lookbook August 2017

See more info on sizing, availability, and the return policy

In Store

Now for the clothing. My first impressions were that it appeared to be preppy. Upon closer inspection, I was impressed by a few items. While the denim skirt didn't spark my interest, the embroidered woven blouse was tempting (and would actually look nice tucked into the skirt). 

A New Day Target brand embroidered blouse and denim skirt

A ruffled skirt in the shade of the season (bold crimson) certainly caught my attention. Perfect for the holiday season, parties, or a night on the town. This is the statement piece that my store displayed front and center. I didn't like the poly crepe fabric and wrinkled texture. 

a new day target red ruffle skirt shopping review

Below, some of the more basic items, in a traditional fall color palette.

a new day target cargo pants

The pieces below instantly reminded me of Old Navy circa 2000-2005. I'd prefer to see more denim, woven blouses, outerwear, and dresses from this brand. These pieces just felt preppy, boring, and uninspired. Not surprisingly, I won't be buying any of these. 

a new day target stripe tee khakis

a new day target women's clothing review

I love the sleeve detail on this blue striped blouse. It's on-trend with just enough detail to make it stand out from the typical office-appropriate button-front blouse. I took one home and look forward to pairing it with two-tone denim, vintage Levi's, pencil skirts, and cropped trousers.

a new day target puffy sleeve blouse

As a floral print collector, the V-neck shift dress stood out to me. It's a lightweight polyester and I think it would look very chic with a skinny belt. 

a new day target denim and floral dress

I'm looking forward to seeing more prints and trend-conscious pieces by A New Day. No more khaki pants and striped tees, though! Also...will they have extended sizes available? Let's hope so!

For on-the-go shopping updates and sneak peeks, link up with me on Insta stories @thekeytochic. 

Shop Target Style:







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August 13, 2017

Trend On the Rise - Sock Boots

Please note that this post contains affiliate links and I may be compensated if purchases are made by clicking links. 

As much as I adore my ankle boots, I've set my sights on a refreshing new footwear trend that's rapidly gaining traction for fall 2017. Say hello to the must-have boot of the season, the sock boot. Featured on the runways of Dior, Balenciaga, and Vetements, they are fast becoming street style favorites.

They have been spotted on trend-forward influencers, models, and celebrities. Think they are hard to style? Think again. Sock boots come in many shapes, prints, and materials, making them an easy trend to dip your toes into.

How to wear sock boots, sock boots street style trend

images via Pinterest

These ankle and calf-hugging styles are sure to complement short hemlines, cuffed denim, midi dresses, leggings, tapered trousers, or whatever else you style them with. In sturdy block heels, decadently embellished materials, or pointy stiletto versions, they are both statement-making and modern. Plus, high-heeled versions elongate the legs and highlight the ankles. Below, see nine options for all budgets.

sock boots trend 2017
Pictured above:

1. Sam Edelman 'Corra', $180
2. Stuart Weitzman 'Clinger', $575
3. Kendall + Kylie 'Hailey', $174.95
4. Raye 'Fable', $197.95
5. Balenciaga stretch jersey boots, $995
6. Sophia Webster 'Felicity' crystal boots, $750
7. Topshop 'Honeydew' boots, $160
8. Steve Madden 'Grand' boots, $129.95
9. Topshop 'Holi' boots, $160





See more options:



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August 10, 2017

Fall 2017 Who What Wear Collection Review

Please note that this post contains affiliate links and I may be compensated if purchases are made by clicking links. 

As a frequent Target shopper, I really look forward to seeing the newest arrivals by Who What Wear Collection each month. Although the collection has been around for less than two years, it's hard to remember feeling that excited about the Women's apparel department prior to the launch of Who What Wear in January 2016. With fashion-forward details, office-appropriate pieces, quality materials, and bold prints, I can count on the line for adding sophistication and femininity to my closet. The fall 2017 collection, which landed in stores in late July, is no exception. 

So what can you expect to see? Well, it's a vibrant assortment of ruffles, frills, lace, stripes, polka dots, and polished skirts with a pop of brights (by that I mean red, the key color of the season). If the red floral print isn't your cup of tea, no worries; there's plenty of black, grey, and white in the collection. 

Here's a peek at what my store has in stock.

 Fall 2017 Who What Wear Collection Review

The pants above in the middle ($29.99) are pinstriped, stretchy, and slim-fitting.

Fall 2017 Who What Wear Collection Review

I'm eyeing this snap-front floral bomber ($39.99), which also comes in plaid.

Fall 2017 Who What Wear Collection floral bomber jacket and ruffle blouse

The bootcut trousers below ($32.99) have a belted waist, slouchy fit, and chic plaid print. They run high-waisted and true to size. They don't have pockets but they do come in black.

Fall 2017 Who What Wear Collection Review

Frilly sleeves, lace, and dusty rose are prominent details in the fall line. 

Fall 2017 Who What Wear Collection Review

Fall 2017 Who What Wear Collection Review

Here's a look at how I've worn pieces from the collection recently.

Fall 2017 Who What Wear Collection outfits

Left to right
Look 1: deconstructed two tone jeans $34.99 (they run big) with Sam Edelman Eavan sandals ($69)
Look 2: floral bomber with ruffle wrap skirt (sold out)
Look 3: drapery doll blouse $24.99 (also in black and white polka dot, has an oversized fit) with Mossimo curvy embroidered jeans $32.99 
Look 4: ruffle poplin blouse $27.99 (also in white) with Sam Edelman Henna sandals ($63)

To see more new arrivals, catch up with me on Insta stories @thekeytochic.

See my favorites:



Shop the latest:


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August 8, 2017

Nine Back-To-School Fashion Trends for Fall 2017

As the fall 2017 back-to-school season gets underway, I'm keeping a watchful eye on the top retail fashion trends. If you haven't stocked up on millennial (a.k.a. blush) pink, now is the time to do so. You can't scroll through Instagram for 15 seconds or take three steps into a retail store and not see this ubiquitous hue of pink. This oversized quilted bomber is a prime example. 

Arizona millennial pink bomber jacket

When it comes to denim, it's all about the hem details this fall. This pair pictured below has a fun lace-up design. Shop a similar pair by Topshop.

Also be on the lookout for frayed hems, uneven hems, frill hems, split hems, and fringe hems. 

Lace Up Skinny Jeans



Practically everything is embroidered with roses this fall. We can thank Alessandro Michele at Gucci for this update. Below, a moto jacket by Juniors' brand Say What.

Embroidered Rose Moto Jacket

When it comes to woven tops, the ruffle and frill trend remains strong. This version by Avec Les Filles features hints of Victoriana, narrow stripes, and a flattering V-shape to the ruffles.

Avec Les Filles Ruffle Blouse

Florals get a refresh for fall in dark, painterly designs and casual silhouettes, like on this lightweight bomber jacket. Do I detect hints of millennial pink in there? 

i jeans by Buffalo floral bomber jacket

Velvet is a key fabric as we transition from summer into fall, and this duty rose jacket by Mossimo seamlessly merges the rich-looking fabric with the sports luxe movement.

Mossimo velvet bomber jacket

Off-the-shoulder silhouettes are showing no signs of slowing down. This top combines embroidery and stripes with bare shoulders for a statement-making look. Shop a similar style under $25.

Embroidered Off the Shoulder Blouse

The bell sleeves of previous seasons are evolving into tops with other interesting sleeve details. Take, for example, this bow tie sweater by Who What Wear. It pair perfectly with the red stripe track pants from the fall collection. Plus, I'm getting Gucci vibes from the two-tone ribbon.

who what wear ribbon sleeve sweater

I can't finish this trend report without emphasizing the importance of frills and ruffles on blouses and dresses for fall. Also, note the dustier shade of millennial pink on the dresses below. This color is soft and easy to style with neutrals such as grey, ivory, and black.

ruffle and frill trend fall 2017

Shop the trends featured above:






For more trend info, see my spring/summer 2018 fashion trend forecast and my 2017 denim trend report on Fashion Trend Guide.

Catch up with me on Instagram Stories @thekeytochic for more up-to-the-minute fashion inspiration and updates.

See more trends:



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