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April 9, 2017

Victoria Beckham for Target Review

Please note that this post contains affiliate links and I may be compensated if purchases are made by clicking links. 

When you think of Victoria Beckham, perhaps her Spice Girls-era platforms, tight dresses, or bobbed hairstyle come to mind. While I was not the target demographic when the Spice Girls hit it big, I can appreciate Victoria Beckham's current day personal style and her chic designs. With her days as Posh Spice long behind her, she's earned her credentials as a style icon, mother extraordinaire, and talented fashion designer. So when I learned of her #VBxTarget collection, I made my wish list and strategized my shopping plans for April 9 in the hopes of spicing up my closet with some florals, gingham, bunny prints, and maybe a cute bee print blouse. Here's the Beckham buzz on my shopping experience...

I made my way to Target just before the 8AM opening to be one of the first to shop. A handful of shoppers (men and women) in various age groups were excitedly waiting to shop with me. Everyone was polite, enthusiastic, and friendly. No hoarding or frenzy here! What follows is my shopping review with fitting room photos. 

Here's what was on my wish list:

April 10, 2017 update - Shop alternatives to some of sold-out items, including this silk bee print blouse:

In the Store

Here's a look at the merchandise before we swarmed like busy bees. All of it was merchandised together in the Junior's department, making it easy to shop the various size ranges. I did not spot anyone hoarding, and many shoppers headed straight to the fitting rooms. I noticed women in a wide variety of ages and sizes trying on the trousers and dresses, which was refreshing. The infant, toddler, and Girls' merchandise wasn't in high demand in my store. A few helpful boyfriends and husbands chatted while we shopped. I can appreciate their dedication! 

victoria beckham for target scallop romper

victoria beckham for target raincoat

Shop VBxTarget for Girls and Toddlers:

victoria beckham for target girls florals

The Women's white gathered waist poplin top in the collection (seen in the photo below in the middle) is similar to this Victoria, Victoria Beckham poplin blouse for $325. The blue striped dress is similar to this striped cotton dress by Victoria, Victoria Beckham for $560.

See similar items by Victoria, Victoria Beckham:

victoria beckham for target dress and gingham top

victoria beckham for target daisy dress

Shop daisy prints:

victoria beckham for target

victoria beckham for target babies

Shop tulip prints and the blush collared dress:

victoria beckham for target dresses


Lots of selection, with similar prints displayed together (eg. circus scallops, pop florals, pressed English flowers, etc.)
Cute mommy-and-me options
More than enough sizes for many items in proportion for the demand in my store
Well-trained and helpful employees ready to assist with go-back and finding sizes


No plus sizes at the first store I visited (but some at the second store)
Not enough stock in the calla lily trousers (those were really popular!)
Fitting rooms didn't have enough hanging space

In the Fitting Room

For reference, I wear XS or S and 2-4 at Target. I'm petite, so I tried on some Girls' #VBxTarget dresses in XL out of curiosity. 

Left to right:

Pressed floral ruffle hem dress in Girls' XL. It's fully lined, stretchy, and comfortable. The fabric is sturdy and the back zip was easy to use. Surprise hit for me, since drop-waist silhouettes usually don't appeal to me.

Blush scallop trim dress in Girls' XL. I didn't love the wrinkled fabric. The buttons at back of the neck were tricky for me. Cute for kids, but not for me. 

Daisy scallop trim dress in Girls' XL. Nice woven fabric, but back buttons tricky again. Runs slightly smaller than the other two dresses. Cute, for kids, but not for me. 

victoria beckhamfor target drop waist dresses

Floral Fever (Favorites)

Left to right:

English floral satin dress in small. I though it was well tailored, flattering, and slightly stretchy. The zip can be tricky as it goes over the waist seam. I ordered it online and I am really excited to wear it soon. It's a top pick for me. I think it's flattering for many body types. 

Satin calla lily blouse in small with calla lily trousers in 2. Both are well tailored, true to size, made of sturdy fabric, and felt very comfortable. Note the French cuffs! The trousers have a tiny bit of stretch and are fitted through the hip. They flare out at the knee and ankle, are high waisted, and elongate the legs. I'll have to hem them for a better fit. Pajama vibes? VB wore this look, so no wonder the pants are sold out online.

Satin photo ruffle top in small. It's true to size, has a slightly boxy shape, and was easy to put on. Worn with the black twill trousers in 4. They were sturdy, well tailored, and a surprise hit for me. Taller shoppers, rejoice; the inseam is a generous 34". If you want the signature slouchy trouser look that Victoria favors, these trousers deliver. They're a great (and flattering) basic at an amazing price, and not surprisingly, they are sold out online. (I just hemmed mine to wear with flat sandals and Adidas shell toes.)

victoria beckham for target floral dress calla lily outfit

Left to right:

Blush jacquard bomber jacket in small. This is a top pick for me. It's partially lined, has pockets, and is true to size. It looks double the price of $35. Blush bunny sweater in Girls' XL. Great soft texture, cute shoulder button detail, and easy fit. Blush jacquard shorts in 2. They ran small for me, are well tailored, and comfortable. If you're curvy or unsure on these, size up. 

Black collared dress in small. It's tailored to be close to the body, is lined, and felt really easy to wear. Cute bunny detail! The back zip can be tricky on this one. 

Gingham peplum top in XS with gingham pants in 2. The top runs really big and has a tricky diagonal back zip at the shoulder seam, while the pants are fitted, comfy, and more true to size. 

victoria beckham for target bunny dress sweater gingham outfits

Left to right:

Gathered waist stripe poplin dress in small. It runs big with an easy fit and non-stretchy waist. The curved seam is forgiving to the waistline but evokes maternity apparel vibes. The jury is still out on this piece. It definitely looks better without wrinkles, and I think the sculptured sleeves give it an elevated, almost designer-y look. 

The bee print blouse in small has an easy, non-tailored fit and lightweight fabric. The French cuffs elevate the top and make it feel special. I would've preferred a pointed collar over the banded one, but it's still a favorite. The bee print is hard to resist. 

The floral lace appliqué sweatshirt had great texture and details, was thick, and felt well made. I'm wearing it with the Girl's stripe poplin shorts in XL, which are lightweight, have an elastic waistband and sadly, no pockets.

victoria beckham for target stripe dress bee top floral sweatshirt

Twinning with my Bestie

Below, the satin calla lily dress on me in small and medium on my friend. It's similar in silhouette to this Victoria, Victoria Beckham ruffle dress which has a price tag of $825. The back zip was easy to use, and the fit is well tailored. There's slight stretch and the print makes it elongating. My friend took this one home and I might go back for it! It's a chic piece for spring for only $35. Her daughter rocks the grey bunny set in 5T and loved it so much. See those smiles? 

victoria beckhamfor target calla lily dress grey bunny sweater set

Victoria Beckham for Target clear raincoat and mod tulip dress

Above, the mommy-and-me tulip dress look (true to size) with the clear raincoat (a hit at my store). Below, another look at the grey bunny set ($38) which my model happily took home.

Victoria Beckham for Target Grey Bunny Set

Victoria Beckham for Target Girls outfits

Final thoughts:

In terms of quality, tailoring, and construction, Target hit a home run on this collaboration. The twill pants were so Victoria, as were the drop waist dresses and bunny print details. I'll tell you what I want, what I really, really want...I would've liked to have seen sunglasses, bags, swimwear, and footwear, but you can't have it all, right? 

If you shopped with me on Twitter last night, I hope you scored all your favorites! I'm really happy with all my purchases, and I'm looking forward to spicing up my wardrobe with some Posh vibes. #BuzzingwithHappiness #GirlPower 

If you are in need of specific items, reach out via social or e-mail for my personal shopping service. For the buzz on all things #VBxTarget, see my Insta stories or catch up with me on Twitter & Facebook @thekeytochic for more photos. 

Shop Victoria Beckham:

Shop VBxTarget:

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March 8, 2017

14 Tips For How To Shop Victoria Beckham for Target

Please note that this post contains affiliate links and I may be compensated if purchases are made by clicking links. 

The much-anticipated Victoria Beckham for Target launch is just a few weeks away, and I've been longing to see the lookbook for months now. Today, Victoria Beckham released a few teaser images of the childrenswear via InStyle magazine on her Instagram account. April 9 can't come soon enough! Here's a preview of the Victoria Beckham for Target lookbook. How adorable are the Girls' pieces?

Victoria Beckham for Target Lookbook

Before the entire lookbook is released, see 8 key pieces I'd like to see in the #VBxTarget collection. 

Victoria Beckham for Target Lookbook

Victoria Beckham for Target Lookbook Preview

April 9, 2017 update - Get all the shopping details plus info on sizing in my Victoria Beckham for Target review

March 17, 2017 update - Getting the posh look for less is easy...see how 9 VBxTarget looks from the Victoria Beckham for Target lookbook compare to recent Victoria, Victoria Beckham looks. 

March 16, 2017 update - See the entire Victoria Beckham for Target lookbook with prices and product descriptions.

March 15, 2017 update - See pieces below from the Women's lookbook and view more on Vogue's website.

My personal favorites are the floral ruffle-sleeve blouse ($28), the striped poplin gathered waist dress ($35), the blush floral jacquard bomber ($35), the Girls' tea party button down top ($20), the Girls' blush bunny sweater ($23), and the bee print button down top ($30). 
Victoria Beckham for Target Lookbook

Victoria Beckham for Target Girls Toddlers Infants Lookbook

To help you dominate the Victoria Beckham for Target launch and score all your favorites, I'm sharing my online and in-store shopping tips for the Victoria Beckham for Target launch on April 9, 2017. Mark those calendars and get ready for #VBxTarget.

Target store

The In-Store Strategy

1. Know where to go.  Once the collection launches online, and assuming Target's site is functioning properly, you can use Target's "find item in store" function to search for specific items in stock in your area. It's not perfect, but it can help you plan your shopping. Be ready to go early (if you can) and stand in line on Sunday morning. Use the store locator to find the stores near you that'll stock Victoria Beckham for Target.

2. Phone it in. Be extra prepared by calling your local stores the week before the launch to confirm if they'll carry the collection. Get your local store's phone number here.

3. Be an early bird. You know what they say about the early bird. My local Target stores open at 8 AM on Sunday, and I've found in the past that if I arrive by 7:30 AM, then I'm able to get what I want, since there aren't crowds in my area. I'm lucky! For people who live in large cities, I recommend going at least 1-2 hours before the store opens if you're really motivated to be the first to shop. For shoppers in more suburban or rural areas, the competition and crowds are reduced, but the selection of goods may be as well. In my experience, stock varies widely from store to store. Sometimes metropolitan area stores and stores in higher income neighborhoods carry a better selection of merchandise. It takes some trial and error to find the best stores in your area, and visiting more than one store (if you can) is advised.

4. Bring a buddy. A family member, friend, or significant other might be able to help you get the pieces you want and help you make purchasing decisions. "Divide and conquer" should be your strategy! Or even better, have a dedicated friend tackle one store while you visit another. The Jason Wu for Target cat print tote would not be mine if not for a dedicated boyfriend. The same goes for the Lilly for Target mugs and dessert plates, and I feel really fortunate! Full disclosure: I may or may not have bribed him to shop with me in exchange for a lavish Sunday brunch. 

5. Check for go-backs and barter. If your favorite pieces disappear from the racks in a flash, be courteous, be patient, and don't be afraid to chat with other shoppers and politely trade to get what you want! The fitting rooms are a great place to start.

6. Persistence pays off. Target does not restock these collections, but you can still score your favorites, yes, even sold-out items. If you don't find what you want after the launch, check back for returns frequently in the coming days and weeks, as many shoppers take items back to the store. How about that buyer's remorse? Don't forget to check the customer service desk and clearance racks for returns as well. Call your local stores to ask what they have. The best part about returns? Online exclusive items are heavily discounted when returned to stores, leaving the door open for other persistent shoppers to get really lucky. After four or so weeks, the collection might be discounted to 30% (and eventually to 50% or 70%) off, so frequent visits to Target after the launch could really pay off. In mid August 2015, I found some returned Lilly for Target shorts in my size for 50% off. Score!

Important things to note: the return policy is 14 days. There are no purchase limits in Target stores, but Target.com purchases are limited to five of the same item.

Size ranges: Women's apparel is usually size 2-16 or XS-XL. Women's Plus sizes are up to 3X or 26. Girls' sizes are 4-16 or XS-XL, toddler sizes are 2T to 5T, infant sizes are 12M to 24M, and newborn sizes are NB to 12M. If you're petite, then don't rule out buying from the Girls' department. 

All Target stores will stock the collection, and stock will vary by store. I recommend shopping at more than one store if possible.

Women's Plus sizes will be available online and in select stores. See which stores will carry Women's Plus sizes by entering your location on this page

The Online Strategy

1. Learn the lookbook. Once it's released, study the VBxTarget lookbook like there's going to be a test! Bookmark this landing page on Target's site. Select your favorites, get outfit inspiration, see what's online only, and check the prices. 

International Shoppers

FYI: The 200-piece VBxTarget collection will be in all Target stores and Target.com. Select pieces will be available internationally on VictoriaBeckham.com for non-US shoppers. To shop Target's site outside the U.S. with Borderfree, visit this page. If you are in need of personal shopping services for this collection inside or outside the United States, I am available. Please e-mail me at info@thekeytochic.com for more info.

Prices start at $6, with many pieces under $40, and nothing over $70. There are 55 online exclusives.

The collection, which launches April 9, is the first time Beckham is designing clothes for kids, with items for babies, toddlers, and girls. Expect to see signature Victoria Beckham flourishes, such as scalloped edges, drop-waist dresses, chic blouses, and vibrant colors.

2. Play favorites. I like to set a ballpark budget so I don't go overboard. Make a list or if you're more visual, make a collage of your favorites to help you stick to your budget. 

3. Know when and how to shop. Since Target's collections debut on Saturday night or early Sunday morning, be prepared to stay up late or get up early (depending on your time zone) in order to shop online. Bookmark VBxTarget in your browser, grab some coffee, and join me on Twitter
Follow me on Twitter and join me on Saturday April 8 at 9 PM PST for the pre-launch. Turn on Twitter mobile notifications by following these instructions via Twitter so you don't miss out on any updates. If you're excited to be the first to shop online, it's the only place you'll want to be for the up-to-the-minute info, and it'll give you an advantage. (More on that in tip #7 below.)

Unlike H&M, Target does not announce a specific time for the online shopping launch. Contrary to popular belief, these collections do not launch at midnight. Previous launch times for designer collections have varied widely.

4. Multi-task. While shopping online, be extra prepared by using more than one web browser, mobile device, etc. Sometimes items become available first on the mobile site, and sometimes they don't. Refresh your browser often and have patience. Items tend to pop up and then disappear during the initial launch. Expect some glitches but don't give up. Remember, persistence and patience are key, and you may have to sacrifice some sleep if you're really motivated to snag your favorites. Let's all hope that Target's site won't have a Missoni or Lilly flashback with all those technical issues. 

5. Save your info and get a RedCard. As the time to shop online approaches, log onto Target.com and have your shipping and payment details saved ahead of time. Have this Victoria Beckham x Target page bookmarked. Also make sure your cart is empty of old or unpurchased items to ensure a speedy and smooth checkout. This reduces the chances of having your cart emptied before you can click the "complete order" button. If you don't have one already, then consider getting a RedCard. Why? Target RedCard users enjoy free shipping, an extra 30 days to return certain merchandise, and a 5% discount on purchases. I always carry mine wherever I go, and it comes in quite handy for grocery runs and impulse buys in the apparel department. Can you tell that I'm a total #TargetAddict?!

6. Click quickly. Shop the online only items first and s
ubmit your order right after placing an item in your cart. Do not shop and fill up your cart. Why? Once an item is in your cart, it's not reserved for you. In order to avoid an item being removed from your cart because it's sold out, you need to click quickly and complete your order! If you are a RedCard holder, you don't need to worry about multiple shipping charges if you have multiple orders because shipping on Target.com is free. For non-RedCard holders, shipping over $25 is free. 

**International shoppers please visit Target's international site for more info on shipping outside of the United States with Borderfree.


7. A little birdie said to stay social. 
Sign up for Target's email updates right hereWant to be the first to shop the collection online? Follow me on TwitterFacebookInstagramPinterest, or Snapchat (@thekeytochic) for more info and inspiration. Don't miss out on the online launch. Please join me on Saturday April 8 at 9 PM Pacific time (and early Sunday morning) on Twitter to get tips, ask questions, share your excitement, discuss your favorites, and most importantly, get help to be the first to shop the #VBxTarget collection

8. Good luck! See you on Twitter. Share your favorites with me on social media using VBxTarget. I'm @thekeytchic.

See more VBxTarget and click for pricing/sizing/fabric information:

Get inspired by Victoria Beckham:

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March 6, 2017

Spring Summer 2018 Fashion Trend Forecast

It's time to look ahead at four key fashion trends for next year in this spring summer 2018 fashion trend forecast featuring themes presented by New York-based firm Fashion Snoops

Follow along on my Insta stories @thekeytochicFacebook page and Pinterest trend boards, where you'll have access to trend information, fashion inspiration, shopping reports, and personal style. For more trend forecasts, see my report on 7 trends for Juniors for fall 2016/winter 2017, my post about 7 footwear trends for fall 2016 and spring 2017, my spring summer 2017 Juniors' fashion forecast, and my spring/summer 2017 denim trend report.

Please note that this blog post is adapted from Fashion Snoops, is protected by international copyright laws, and may not be republished without permission. Students, please feel free to use this information for school projects as long as it's not reproduced or republished online and you properly cite both Fashion Snoops and The Key To Chic as sources.

1. Colony
The first trend for spring summer 2018 is called Colony. Design is distilled down to the essentials in Colony. Through the use of modern architectural shapes and a limited color palette, a unique and unexpected sense of sophistication appears both sensible and refined at once. This translates into pure tailored silhouettes that are effortlessly constructed with minimal extraneous detail. Natural materials and rustic surfaces are essential, underscoring an emphasis on true craftsmanship. This recalls the maker's movement influenced by Amish traditions and the hand crafters and artisans of Roycroft, a 19th century village of workers who were integral to the Arts and Crafts movement in the United States, and whose creed heralded the belief in working with the head, hand, and heart. With a focus on heirloom surfaces, deconstructed design, and industrial details, Colony takes a farm-to-closet approach at contemporary dressing. 

spring summer 2018 Colony fashion trend

Base colors are essential to the Colony story. Khaki twill, woodlands green, cacao brown, shirting blues, dove blue, and homespun, softer tones such as pink sand and dune beige factor in. 

spring summer 2018 Colony fashion color forecast

Key design elements are wicker fabrics, cotton ticking stripes, and raw denim. Details are unfinished or raw hems in denim, soft ruffles, lace-up systems, and handcrafted quilting. Prints include tailor's chalk, crafted grids, and dried flora (like on this Etro blouse). 

Key items are the reworked shirt, the asymmetric skirt in various hemlines (see this Rag & Bone style), the straight-tailored man blazer with strong shoulders, hacked trench coat, wide leg pants with higher rise, non-traditional power suit, corset belt, and the pointed-toe shoetie with block heel (like this style by Sole Society). 

spring summer 2018 Colony fabrics and materials

See examples of Colony:

2. Museum of Me
Museum of Me celebrates the individual in the utmost form. Our world today is championing diversity from every angle and we are celebrating what makes us unique. This trend story is inspired by eclectic souls who see the world as their canvas, always presenting a strong sense of self from their wardrobes to their home. We look at museums as places that fuel creativity, igniting minds and imaginations through their extraordinary collections. Who said that art is only limited to paintings and sculptures? Let's explore 'the artist' as being anyone who is daring enough to use who they are as a canvas, layering on what they love without any regard to others. In fact, it is often the combination of modern and traditional aesthetics that feels the most correct for this moment. 

spring summer 2018 Museum of Me fashion trend

Colors are vibrant and bright, including: red, yellow, admiral blue, bengal orange. Mid-tones are peat moss, paradise pink, and pink sand. Materials are eclectic and novelty, such as jacquard, tulle, and sequin. 

The trend features crafted details and art school embroideries, ruffles, gallery stripe panels on pants, and asymmetric hemlines. Graphics are artistic painterly techniques and hand drawn illustrations. Patterns are bold, with color blocking, hectic expressionism, photorealism, and mixed media. Key items are the reworked shirt, asymmetric skirt, vintage-inspired blouse with ruffles (like this pretty style by MSGM), floor length overcoat, wide leg jeans, and slip dress with mid-calf hemline. Accessories are the flat mule, updated loafer, ankle strap pump, choker scarf, and artsy earrings. 

spring summer 2018 Museum of Me fashion trend color forecast

spring summer 2018 Museum of Me fashion trend fabrics

See Museum of Me examples:

3. Africa Rising 
Africa Rising turns our gaze to the burgeoning renaissance occurring across the continent. The momentum of its development has accelerated with intense business and financial investments fueling an upward progression. Africa is now a beacon for tech entrepreneurship with both Kenya and Nigeria being heralded as the Silicon Savannah. This economic infusion has fueled new energy on the creative side. Contemporary life is redefined in a new cross-cultural synthesis such as pattern mixing with traditional African elements. Black culture and the use of decorative backgrounds illustrate traditions of the past. This becomes evident with embroidery and appliqué details that perfectly contrast contemporary shapes and materials. This surge in positive creative energy is underscored by a fresh sense of pride as local creators and makers rise to inspire on a global scale. 

spring summer 2018 Africa Rising fashion trend

Colors include darker utility hues such as beige twill, woodlands green, and cacao brown. Brights are shamrock green, bengal orange, and sumac red. Spicy mid-tones are medallion yellow and yam. Materials are natural hemp and banana silk. There are exotic skins in accessories. 

Details are cut-out features, lace-up or criss-cross detailing, knotted techniques in shirting, and raw/undone hemlines. Patterns are eclectic and tap into artisanal crafts. There's also wax printing, tribal patterns, tropical prints, wood blocking, and animal prints. Key items are the slip dress, shirtdress, midi dress, trucker jacket, and robe with caftan sleeves. Accessories are the ankle wrap sandal, tote bag with beading, straw hat, round aviators with colored enamel frames, and statement cuff. 

spring summer 2018 Africa Rising fashion trend color forecast

spring summer 2018 Africa Rising fashion trend fabrics

See examples of Africa Rising:

4. Sixth Sense
Sixth Sense examines the union between technology and the human body. This trend defines our tech-obsessed society, which becomes increasingly parallel to virtual reality. Sight, smell, hearing, taste, and touch inform our experience of the world, and a new sensory perception emerges. Wearable technology continues to infiltrate our daily lives, becoming more integrated with the human form. As a result, it becomes more fluid, soft, and pliable - a surprising contrast to its perceptions of the past. Key elements achieve extreme impact, from hydra-charged colors to surrounding performance tech materials. With a heightened sense of functionality, it's easy to get lost between worlds, and that's exactly the point. 

spring summer 2018 Sixth Sense fashion trend forecast

Colors set the tone for a heightened sensory experience. The Sixth Sense palette includes bright yellow, as well as lively mid-tones sugar pink and warm chai brown. Pale colors also appear: violet, river rock grey, and futuristic irridescent. 

There is an active influence with enlarged mesh, translucent, sheers, and crushed velvet materials. Details are utility, including cinched drawstrings and surface zippers. Contrasting prints, mixed media, and contrast stitching are important. Patterns are scientific, such as Petri pools and cellular prints, cityscapes, blurred techniques, or optical illusions and distortions. Key items have an athletic influence and include: the sweatshirt, paperbag waist baggy pants, sheer bomber jackets, bra tops for layering, the boxy tee, nylon parka, visors, mini bucket bags, mono lens frameless sunglasses, mismatched earrings, and stocking boots

spring summer 2018 Sixth Sense fashion trend color forecast

spring summer 2018 Sixth Sense fashion trend fabrics

See Sixth Sense examples:

Follow along on FacebookTwitterSnapchat, and Instagram @thekeytochic for exclusive fashion content, trend reports, shopping stories, and personal style.

See more examples:

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