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October 2, 2017

JoyLab at Target Review

As both a frequent Target shopper and fitness enthusiast, I was really excited to shop Target's new activewear line called JoyLab. A day before the October 1st launch, I happened to be browsing the Who What Wear department when I spotted a few new JoyLab arrivals in store. The new JoyLab collection was aptly displayed front and center with understated signage near the C9 apparel. As a sucker for matched sets (especially in floral prints), I appreciated the floral sports bras and coordinating leggings. Also in store were vented sweatshirts, bomber jackets in technical fabrics, lightweight tank tops, and fun details such as elbow cut-outs, strappy back sports bras, smart phone/key pockets, and lace-up leggings. Everything I inspected felt soft and stretchy, which is key for comfort. As far as colors in the collection, they ranged from bold brights to muted pastels and deeper autumnal hues. 

Here's a look at my store's selection.

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Bright colors and color blocking bring a fashion element to the line.

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Strappy back bras like these are cute and comfortable enough to make me ditch my regular bras.

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These are the kind of pieces that work for casual post workout activities and busy weekends. 

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This strappy-back sports bra ($19.99) is on my wish list. It is lightly padded, has moisture wicking fabric, and runs true to size. 

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The collection below had a barre/ballet vibe with neutral colors, ruched details, vented pullovers, and lace-up leggings. I'm eyeing this pullover ($24.99) with vented side seams in every color, as it's perfect for layering when temperatures drop.

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Unfortunately, some of my top picks were sold out in my size, but I was able to buy a pair of blurred floral leggings ($29.99). I'm usually a size small, but I'm wearing a size medium because I found this style to run small, especially in the waist. I love the flat seams, hidden key pocket, and colorful print. This style is stretchy but also supportive. I wore them on my 9-mile morning bike ride today, and I am happy to report that they are both breathable and comfortable. 

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I'm looking forward to seeing more jackets, backpacks, slim joggers, track pants, and coordinating sets from JoyLab as we progress into the fall/winter season. 

Keep up with my shopping updates and see new #TargetStyle arrivals every week on my Insta Stories @thekeytochic.

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Shop my top picks:

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September 13, 2017

Top Fall 2017 Winter 2018 Retail Fashion Trends

Although the official start of fall is on the near horizon, this is when summer (or at least summer weather) really gets started in southern California. So it's not a surprise that I have a difficult time transitioning my wardrobe from summer to fall. It's hard to buy sweaters, boots, and jackets when temperatures are still rising. 

Although I may be reluctant to stock up on fall weather essentials, I still have my eye on top fashion trends for the fall 2017 and winter 2018 season. I've been browsing my favorite stores this month and documenting anything that catches my attention. There are nine key themes that I'll be highlighting right here.

1. Pajama Inspired Styles
Leave it to Zara to create chic trousers and piped pajama blouses that belong anywhere but the bedroom. I love the complementary prints, silky fabrics, and easy tailoring. Shop the pajama blouse below under $20

zara pajama blouse trousers

See more pajama styles:

2. In Stitches
Embroidered roses and birds continue to reign supreme, with accessories like this small backpack from Target forging a colorful vibe. Shop a similar style under $30 or this cute style for $15.

Mossimo floral bird embroidered backpack

Explore more embroidery:

3. Faux Fur Factor
Look for novel uses of faux fur in key fall/winter items such as sweatshirts, jackets, and cardigans. The standout trim on this sweatshirt makes it far more special than your typical grey pullover.

zara fur trim sweatshirt

See fur-trimmed pieces:

4. Velvet Revival
While velvet makes an appearance every fall, this time it's hard to ignore. Expect to see velvet in all forms: flocked, crushed, and printed. This off-the-shoulder dress ($28) combines millennial pink with floral velvet for a fashion forward mix.

xhilaration floral velvet off the shoulder dress

See more velvet:

5. Flashback to the '80s
We have Anthony Vaccarello at Saint Laurent and Marc Jacobs to thank for the return of patent finishes, slouchy boots, and '80s-esque strong shoulders. This H&M patent mini skirt ($35) would pair well with a chunky sweater and sock boots for a more contemporary take on the decade of excess.

hm patent zipper mini skirt

Browse '80s trends:

6. Modern Mules
They've been around for a few seasons and they're aren't going anywhere. Look for flourishes such as bows, buckles, pearls, fur trim, studs, and embroidery to liven things up. 

a new day target pink bow mules

See more mules:

7. Put A Ring On It
Inspired by the popular Chlo√© Nile bag and the Simon Miller Bonsai bucket bag, ring handles are taking over the handbag world. What's great is that they also come with crossbody straps for maximum versatility. Shop a similar style in black or white for $35.

floral ring handle bag

Shop ring handle bags:

8. Pearls of Wisdom
Pearls are the new embroidery. Look to Maria Grazia Chiuri for pearl-embellished runway inspiration at Dior. Everything from poplin blouses, combat boots, and straight-leg denim is adorned with pearls this season. 

pearl embellished zara blouse

Browse pearl embellishments:

Catch up with me on social media @thekeytochic for all things fashion and shopping.

This post contains affiliate links and I may be compensated if purchases are made by clicking links.

Explore more fall 2017/winter 2018 fashion:

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September 7, 2017

LC Lauren Conrad Fall 2017 Runway Review

Lauren Conrad's LC Runway Collections for Kohl's haven't let me down in the past, so when I heard about the glam Fall 2017 collection via social media, I was excited to step into Kohl's on a quiet weekday morning to browse and try on the new merchandise. 

This marks the first time that plus sizes are available, although my store only carried up to size 16. Unfortunately, my store carried a very limited selection of clothing, so I wasn't able to try on my favorites. They brought back the popular moto jacket with rose gold hardware ($89.99), which I have from last season and adore. It's online only and also comes in a beautiful, deep shade of navy. If last season is any indication, the jacket will sell out soon.

See my top picks:

Here's a quick look what my store carried. The collection stayed true to Lauren Conrad's romantic style, with rich shades of burgundy, shimmery pleated skirts, delicate details, dark florals, and flowy silhouettes. 

LC Lauren Conrad Runway Fall 2017 dresses and florals

The ruffle midi dress ($54.99) was worn by Lauren Conrad in the Kohl's Insta story this week. It looks amazing with these velvet platform heels in blush from the collection. 

The navy velvet flocked top ($32.99) has a slit back, bell sleeves, and loose silhouette. It also comes in blush. 

LC Lauren Conrad fall 2017 runway velvet blouse

Ruffles and shoulder cut outs make this pleated cold shoulder top ($29.99) feel dressy. I love it tucked into this pleated velvet skirt from the collection. The top also comes in black.

LC runway fall 2017 ruffle top

The LC Lauren Conrad Fall 2017 handbags came in chic, on-trend styles with ring handles, muted colors, and pretty florals. 

LC Lauren Conrad Runway Fall 2017 handbags

LC Lauren Conrad Runway Fall 2017 ring handle bags

The delicate jewelry and hair accessories are not to be missed. They feature whimsical and celestial-themed barrettes, hair pins, and necklaces. The unicorn necklace is one of my favorites. 

LC Lauren Conrad runway 2017 jewelry

In the Fitting Room

I styled the floral flutter top ($39.99) with the pleated metallic skirt ($47.99), both in my regular size small. The top has a vented open back with slits, bell sleeves, and a loose shape. The skirt is a pull-on style with a pretty bronze shimmer and mid-calf length. On the right is the floral fit and flare dress ($50.99). I'm wearing medium because they didn't have a small. The tie waist allows for a custom fit, and there are more ties on the sleeves. It's a nice, lightweight dress that will work well with chunky cardigans and jackets for fall. I found all of these LC Runway pieces to run true to size.

LC Lauren Conrad Runway Fall 2017 outfits and blogger shopping review

Here's a detail shot of the floral print on the dress. I spy adorable unicorns, which are a recurring theme in the collection and on the hang tags.

LC Lauren Conrad fall 2017 runway floral print

LC Lauren Conrad runway fall 2017 unicorn hang tag

To see more photos and outfit ideas, find me on social media @thekeytochic.

This post contains affiliate links and I may be compensated if purchases are made by clicking links.

See more by LC Lauren Conrad:

Shop the LC Runway Fall 2017 collection:

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August 17, 2017

Fall 2018 Winter 2019 Fashion Trend Forecast

Another season of MAGIC trade show has come and gone, and it's time to review four fashion trends for fall 2018 and winter 2019 in this fashion trend forecast by New York-based firm Fashion Snoops. In this post, I'll be introducing the four macro trends that Fashion Snoops is highlighting, and then going into detail with each fashion theme that relates to each of the macro trends.

Follow along on my Insta stories @thekeytochic, my Facebook page, and my Pinterest trend boards, where you'll have access to emerging trends, personal style, outfit ideas, shopping reports. For more forecasts, see my posts on top denim trends for 2017, a fall 2017/winter 2018 fashion trend forecast, this spring summer 2018 fashion report, and this spring summer 2018 fashion trend forecast.

August 30, 2017 update - See 4 men's fashion trends for spring/summer 2018.

Please note that this blog post is adapted from Fashion Snoops via MAGIC trade show, is protected by international copyright laws, and may not be republished without permission. Students, please feel free to use this information for school projects as long as it's not reproduced or republished online and you properly cite both Fashion Snoops and The Key To Chic as sources. 

1. Engineered Identity/Identity
Engineered Identity is the macro trend of an art movement of creative shakers, art as activism, political messaging, and bold statements. The creators of the world take stock of reality as our future becomes destabilized by political upsets around the world. With this tense political climate and our collective feelings of uncertainty, comes an explosion of creative expression. This new maker's movement is galvanized to make a difference in the world by reusing waste and transforming the mundane into expressive art for the people. 

Engineered Identity Fashion Snoops Trend forecast fall 2018 winter 2019
The Women's trend story is called Vanguard. It evokes the 1970s, a D.I.Y. feel, and the maker's movement. Key colors are yellow, magenta, navy, lavender, pink, and red. Materials are high pile, velvet, corduroy, crochet, mixed media, patchwork, bungee fibers, and resin scraps that are reproduced. There's an undercurrent of female empowerment. 
Engineered Identity Fashion Snoops Trend forecast fall 2018 winter 2019

Patterns include illusion play, digital prints, storytelling, strong messaging, bold graphics, and organic prints. 
Engineered Identity Fashion Snoops Trend forecast fall 2018 winter 2019

See and shop examples of Identity:

2. Human Nature/Earth Alchemy
The Human Nature macro trend is about biotech, the farm-to-fabric movement, biotextiles, and reactions to the ecosystem. It includes the maker's movement and handmade crafts. There's a modern eco feel with plastic made from wool and leather-like fabric made from pineapple leaves. Earth Alchemy is the fashion theme here. It blurs the boundaries of the natural and the synthetic. It examines the moments where our organic world collides with the digital realm. Heritage brands such as Patagonia and The North Face are embraced.

Human Nature Fashion Snoops Trend forecast fall 2018 winter 2019

Earth Alchemy Fashion Snoops Trend forecast fall 2018 winter 2019

The Women's trend story is called Terra. Fabrics reflect layers of life, and come from algae, mushrooms, and pineapples. There are plush materials, furry fabrics, mixed media fabrications, utility details, slouchy shapes, and layering. A sci-fi feel comes across in artificial materials, PVC, and transparency. Accessories include sock boots and tote bags. 

Earth Alchemy Fashion Snoops Trend forecast fall 2018 winter 2019

See and shop examples of Earth Alchemy:

3. Emotional Capacity/The Space Between
Emotional Capacity is a macro trend about technology, our need to disconnect, feel human emotions, and experience self-growth. Key influences are sensory textiles, experiential spaces, a focus on mindful living, and inclusion design that makes us connect to one another. The fashion theme, called The Space Between, is where darkness reveals just as much as light. It's inspired by a Japanese aesthetic and is influenced by notable designers such as Rei Kawakubo, Yohji Yamamoto, and Issey Miyake.
The Space Between Fashion Snoops Trend forecast fall 2018 winter 2019
Colors of The Space Between tell a passionate story. They include samurai red, blues, beautiful neutrals, navy, inkwell, Tokyo Glow pink, teal, and monk yellow. Architectural rigor is a focus, and there's an understated urban edge. Materials are felted wool, refined quilting, and raw stone canvas. Graphics are illustrated language with abstract formations, scenes of Tokyo at night (urban streetscapes), distorted reality, florals, exotic motifs, and patterns with layering or overlays. 

The Women's theme is called Sensei, and it features modern Japanese tailoring, minimalist lines, fluid volume, vents, wrapped kimono styling, and elongated tunics. Accessories are minimal with exquisite details, traditional floral, artisanal knots, and high shine fabrics such as jacquard. 

See and shop examples of The Space Between:

4. Through Space and Time/Time Traveler
The macro trend Through Space and Time explores the human journey. We question physical space, the real vs. the surreal, and humans vs. machines. The fashion theme is called Time Traveler. This is where the past and future converge to create a new altered reality. There's a collision of eras and cultures, along with gaining hyper-real insight into the past. It's escapism at its best and a metaphorical travel through time for style. Influences are Victorian, Renaissance, and everything in between. Time Traveler is elaborate, with a focus on heritage fabric mills, Harris tweed, and showing how life can be lived in two different tempos at the same time. See the Burberry spring '17 runway as an influence. 

Through Space and Time Fashion Snoops fall 2018 winter 2019 trend forecast

Time Traveler Fashion Snoops Trend forecast fall 2018 winter 2019
Key colors are pinks, blues (especially tech blue), neutrals, and heirloom green. The mood is one of surreal ornamentation, dramatic details, and flamboyant style. Materials are satin, beading (metallic and matte), draping, plastic shell, sci-fi, and 3-D technology. Prints have dense ornamentation, such as brocades, dark romantic florals, and peacock feathers. There are also optical illusions, edited photorealism, and aerial perception. 

The Women's trend story is called The New Romantic. Clothing features ruffles, Victorian vibes, high collars, puffy sleeves, draped velvet/lace, a focus on pajamas/robes, and slouchy pants. Accessories have an undercurrent of Goth and punk. Trims include lace, pearls, velvet, and rhinestones. Key items are the statement mule and the plush micro bag. 

See and shop examples of Time Traveler:

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See more upcoming trends:

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