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August 29, 2015

Kohl's Fall 2015 Back To School Style

Crisp autumn air. Cool, breezy evenings. Fiery-hued sunsets. Tree leaves turning orange. Apple cider. Pumpkin everything. Those aren't the only reasons why I look forward to fall. I'm a fashion addict, after all, so it's always inspiring to see the new season's merchandise arrive on the racks of my favorite stores, especially Kohl's

This fall I'm partnering with Kohl's to showcase their back-to-school style for Juniors. A recent visit to my local store revealed some stylish finds that are both budget-friendly and on-trend for casual school days. Although I'm not a student, I'll still be updating my fall wardrobe with some back-to-school-inspired picks.

At my store, I spotted these fun graphic tees paired with button-front tops for a laid-back look. If you love coffee, then the "Coffee is my spirit animal" tee is for you.

Kohls Fall 2015 Plaid Shirts

Duster cardigans are a fresh new silhouette for fall 2015, and I love the Southwestern pattern, hooded details, and flared sleeves on these styles by Mudd. I'd style with them with everything from leggings and dark denim to an A-line skirt or a bodycon midi dress.

Mudd Aztec hooded Cardigans

The selection of printed backpacks is quite extensive, and I love these styles when paired with a lace-trim sweater (like this), distressed denim and rugged ankle boots (like this lace-up style I love).

Kohls Printed Backpacks Fall2015

Boho blouses with feminine details like bell sleeves and crochet trim are effortlessly stylish when paired with skinny or bootcut jeans. 

Kohls Boho Blouses Fall 2015

I spotted some really cute accessories with adorable packaging.

Kohls Jewelry Fall 2015

Ankle boots are a particular weakness for me, and Kohl's had quite a few styles that caught my eye. Chunky heels, studded straps, and wedges are all on my style radar this season.

Below, clockwise from top left: Jennifer Lopez studded strap boot (similar style in beige or black), Mudd cutout heeled bootSimply Vera Vera Wang block heel boot (took these home!), and Candie's heeled boot

Kohls Fall 2015 ankle boots

How fun are these patches and pins? They're ideal for customizing a denim jacket, your backpack, or your favorite pair of jeans.

Kohls Accessories Fall 2015

I styled a few looks in the fitting room featuring my top picks for Juniors. Below, from left to right: 
LC Lauren Conrad floral crepe blouse with LC Lauren Conrad skinny jeans. (The denim fit is so good with the perfect mid-rise and a comfortable, stretchy medium weight fabric.)
Mudd Aztec hooded cardigan with Mudd high waist jeggings. (Cozy look for school or for weekends.)
About a Girl blouse with Mudd high waist jeggings

Kohls Fall 2015 back to school fashion trends

Below, from left to right:
Fire swing dress with LC Lauren Conrad floral leggings (other prints available). (The mod swing dress silhouette is a current obsession of mine. Pair with printed leggings or tights and Chelsea boots for cooler weather, or wear now with gladiator sandals.)
Pink Republic lace trim sweater with So bootcut jeans
Fire swing dress

Kohls Fall 2015 back to school fashion trends

Thank you to Kohl's for partnering on this post. See more of my favorite fall picks on Facebook and on Snapchat @thekeytochic.

Shop my looks:
See more style for Juniors at Kohl's:

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August 27, 2015

Adam Lippes for Target Lookbook vs. Adam Lippes Runway

The Adam Lippes for Target collection is about a month away, and in anticipation of the September 27 release, I've combed through past seasons of Adam Lippes runway photos to compare some of the looks. I always enjoy searching for runway inspiration in these capsule collections and getting ideas for how to style my favorite pieces.

Let's see just how similar some of the Target looks are to recent runway outfits.

Adam Lippes for Target lookbook

Both of the looks above feature sleeveless turtleneck sweaters with side slits in an oatmeal palette. Loose layers and easy tailoring finish off both looks.

Adam Lippes for Target lookbook

Blue buffalo plaid prints are paired with slouchy black trousers in the two looks above.

Adam Lippes for Target lookbook

The grid print shirtdress in the Target lookbook appears to be directly inspired by this Fall 2014 Adam Lippes runway version. I love the versatility. It can be styled as a dress, as a tunic over pants, layered under a sweater or jacket, or worn open as a layering piece.

Adam Lippes for Target lookbook

Dramatic grey and black plaid vests are styled over belted knee-length dresses in both of the looks above. 

Adam Lippes for Target lookbook

Long coats in a masculine grey and black plaid print are worn with white blouses and slim trousers. 

Adam Lippes for Target lookbook

Collarless mohair coats in a pale grey color palette lend a chic vibe to the two looks above.

Get ready to score your favorite Adam Lippes for Target plaid picks by reading my expert tips for how to shop Adam Lippes for Target.

Catch up with me on FacebookPinterest, and Instagram and join me on Twitter on September 26 at 8PM PST to be the first to shop.

Get inspired by Adam Lippes:

See my plaid picks at Target:

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August 21, 2015

Fall 2016 Winter 2017 Fashion Trend Forecast

As we edge into fall 2015, another season of fashion trade shows has come and gone, and with it comes new ideas, hundreds of photos, brand discoveries, and trend forecasting seminars. My favorite aspect of attending the trade shows is catching up with the experts at New York-based trend forecasting firm Fashion Snoops. If you follow me on Instagram or Twitter @thekeytochic, then you might've already seen some sneak previews. Don't miss out...click on over and like my Facebook page, where you'll have access to exclusive trend info, retail reports, fashion inspiration, shopping tips, and personal style previews.

*Please note that this blog post is adapted from Fashion Snoops, is protected by copyright laws, and may not be republished without permission. Students, please feel free to use this information for school projects as long as it's not reproduced or republished online and you properly cite Fashion Snoops and The Key To Chic as sources. 

Let's talk about upcoming trends! For fall/winter 2016/2017, Fashion Snoops is calling out four key Womenswear trends: Raven, Method + Madness, Varsity Daze, and Weekender. In this trend report, I'm going to share key points and photos from their trend galleries and their trend forecast. We'll take an in-depth look at the inspiration, materials, colors, and key items for each trend. Let's get started with Raven, the first trend.


Here's how Fashion Snoops describes Raven:
Like a darkly romantic poem, Raven is a dramatic journey along the twisted and shadowy road of tradition. Styled in Victorian blouses, riding coats, and plenty of layered evening wear, they spend hours in front of the many ancestral gallery walls with portraits of past generations - painted ghosts who keep watch over the house and its inhabitants. Their estate is full of enigmatic corners, perfectly weathered surfaces, and just the right amount of grandiose. The ornate wardrobe is a Gothic love letter to the formality of a bygone era, when things like flocked velvet, dreamy florals, rich tapestries, and delicate lace actually stood for something instead of being gratuitous decoration. Raven is a celebration of the dichotomy in the world - light and dark, extravagant and demure.

 photo Raven-Trend_zpsyhuu7pv5.jpg

A very ornate wardrobe comes through with Raven, along with a Gothic influence. Raven is named for the famous Edgar Allan Poe narrative poem. Silhouettes for this trend have Victorian references. Influences include the TV drama series Penny Dreadful and the Alberta Ferretti fall 2015 runway. Colors include jewel tones such as purple, burgundy, eggplant, forest green, and diver blue. Materials are romantic, rich, and feminine: lace, Swiss dot materials, tapestry, jacquards, high pile fabrics, and velvet. Patterns are dark and beautiful: painterly florals, midnight motifs, and birds (more specifically, swallows). Design details are highly embellished: embroidery, feathers, clustered jewels, and black-on-black styling. Victorian high necks and ruffles are key. Silhouettes are: the maxi dress with a high neckline, woven turtlenecks, the midi dress, the floor duster coat, the A-line midi skirt, the sheath dress, and the cape. Accessories are vintage inspired: the lace-up tall boot, strappy pumps, the fur stole, the top handle bag, and the tie belt with fringe.

 photo Raven-Materials_zpsc6kbryno.jpg

See examples of the Raven trend:

Method + Madness

According to Fashion Snoops, Method + Madness defines a curious collector who is disturbingly informed about scientific theory, the early days of medicine, chemical reactions, human anatomy, and the ancient practice of alchemy. Minimalism is re-examined through a scientific lens, yielding a sterile look in which uniform dressing is explored. Design-forward seams, folds, and cut-outs mimic the systems of the body to achieve utility function. Artificial and real compositions are expressed through both transparent and concealed materials that envelope the body. Curated chaos is reflected through a strong foundation of tailored separates, crisp woven shirts, and "technical wear." Method + Madness signals a new age of accurate and purposeful design that many can appreciate. 

 photo MethodMadness-Trend_zpszsfxtycl.jpg

It's inspired by a lab-like setting. Textures are skin-like, with the Akris runway being one of the trend's inspirations. Colors are light and clinical. Skin-like neutrals such as biscuit, gray, ivory, and rose taupe figure prominently. Materials are either tactile or artificial: PVC, perforated materials, reptile skin, boiled wool, burnout fabrics, astrakhan, and sheer organza. Graphics are scientific: nerve ending prints, flesh, creases, veins, lines, and scratched surfaces. Details for construction are important. Tucked folds and panel work are key. Longer sleeves, turtlenecks, zippers, and drawstrings are also important to Method + Madness. Key items include the midi dress, tunic, culottes, wide-leg pants, the knit turtleneck, wrapped midi skirt, sleeveless coat, and the floor duster. Accessories are minimalist: stocking boots, elastic headbands, crossbody bags, and circular eyewear.

 photo MethodMadness-Materials_zpsahrbfgxt.jpg

See more examples of Method + Madness:

Varsity Daze

The inspiration behind Varsity Daze: It encapsulates the highly spirited crop of collegiate athletes seen through a vintage-y filter. Their lives center around campus as they proudly wear their school colors. She has killer style which combines Ali McGraw's perfect mix of prep with a retro sport vibe. He continues his dad's football legacy and wears vintage varsity stripes. Strong community ties are key, while the '70s play a role reminiscent of a Wes Anderson film. Classic sport elements are updated with a fresh take on color and texture that define the new all-star.

 photo VarsityDaze-Trend_zpsgjccdcsh.jpg

With Varsity Daze, the sport influence is mixed with a 1970s retro vibe. Margot Tenenbaum, the Lacoste fall 2015 runway, and Tommy Hilfiger are key influences for the trend. The color palette is rich with marigold, copper, scarlet fever red, navy (as a base tone), plum, and baby blue. Materials are: tweed, shearling, boiled wool, sheer satin, cable or honeycomb knitwear. Graphics include numbers, locker room motifs, team pendants, patches, and line details such as rugby stripes, chevrons, and color blocking. Design details are about add-ons: snaps, shoulder buttons, leather sleeves, letterman-type appliqués, and piped trim. Key items include: the pleated A-line skirt, oversized V-neck sweater, the track pant, sweater dress, culottes, the cape, the woven tee, and the turtleneck sweater with stripes. Accessories are the football bootie, the kitten heel loafer, oversized sweatband, the appliquéd tote bag, and the knit scarf with blanket stripes.

 photo VarsityDaze-Materials_zpsqeadznhh.jpg

See more examples of Varsity Daze:


The idea behind Weekender: Sun-drenched afternoons in the city loft or the country cottage, brunch in bed, and a bit of vintage-y charm create a renewed peace of mind. Inspired by cozy classics, extra-plush surfaces, and cocoon-like living, the Weekender knows the value of slowing down. The languid romance of wintery pastels, oversized coats, restful velour, and pilly flannel are easy like Sunday morning. In fact, the entire point is to find ways to wear your bed. This evolution of the Athleisure trend pairs tranquil basics back to sneakers and sweats for the ultimate in city chic. In addition to the many essential fabrics and layers, the allure of café culture is a major influence - how to take the chaos out of the world around us and just enjoy the soul.

 photo Weekender-Trend_zpsljjtnsdb.jpg

Weekender is about cozy classics and quiet, calm basics. Think Sunday morning, breakfast in bed, and taking it slow. Influences include the Tibi fall 2015 runway and the classic Lionel Richie song Easy Like Sunday Morning. The color palette is light, warm, and cozy with soft tones such as ivory and biscuit. Darker tones are camel, roast brown, olive, and chambray blue. Materials are the heart of the Weekender conversation. They're tactile and soft: brushed wool, mohair, cashmere, wool felt, and fur. Graphics are journal-inspired with illustrations, water reflections and raindrops. Design details are mixed media, patchwork, and larger buttons. Shapes are elongated with layering. Key items are culottes, the turtleneck sweater dress with relaxed shoulders (see a sweater version here), floor duster coat, wide-leg pants, cable knit pants, and the oversized blanket coat. Accessories are the fur wedge bootie (similar style), slip-on sneaker, oversized tote bag, the chunky infinity scarf, and the beanie.

 photo Weekender-Materials_zpsvfpzv0st.jpg

See more examples of Weekender:

To see more photos with color palettes for each trend, check me out on Pinterest, where I'll be posting additional trend forecasting info and inspiration.

Catch up with me on Facebook, Snapchat, and Instagram @thekeytochic for exclusive fashion content, shopping, and personal style photos.

Want more trend forecasts? See my spring/summer 2016 fashion trend forecast or fall 2015/winter 2016 fashion trend forecast

More fall 2016/winter 2017 trends:

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August 19, 2015

Expert Tips for How to Shop Adam Lippes for Target

I'm ready for fall, are you? With a new season comes another Target designer capsule collection. I know it can be hard to keep up. Mark your calendars! 

On September 27, American fashion designer Adam Lippes, know for his modern sportswear, will debut a 50-piece collection of men's and women's apparel, shoes, accessories, and home décor items at Target. The twist with this collection is that each piece will incorporate plaid print - perfect for ushering in the fall season. That's good news if you think plaid is rad, you want to look like a stylish lumberjack, or you're bonkers for buffalo checks. Below, a selection of my #AdamLippesforTarget favorites. 

Adam Lippes for Target Lookbook

As you can see, I might be stalking some of the men's pieces, including the blue jacket and beanies.

See just how versatile and chic plaid prints can be in the lookbook.

How to Shop 

Taking into account the frenzied Lilly for Target launch and the unsurprisingly quiet Eddie Borgo for Target launch, I've learned what strategies work and how to be the very first to shop. Read on for my tips on how, when, and where to shop the #AdamLippesforTarget collection.


The In-Store Strategy

1. Know where to go.  Once the collection launches online, and assuming Target's site is functioning properly, you can use Target's "find item in store" function to search for specific items in stock in your area. It's not perfect, but it can help you plan your shopping. Be ready to stand in line on Sunday morning, although I seriously doubt that the lines for Adam Lippes will look anything like the Lilly launch. Use the store locator to find stores near you.

2. Phone it in. Be prepared by calling your local stores the week before the launch to see if they'll carry the collection. Get your local store's phone number here.

3. Be an early bird. You know what they say about the early bird. My Target stores open at 8am on Sunday, and I've found in the past that if I arrive by 7:30, then I'm able to get what I want, since there aren't crowds in my area. For people who live in large cities, I'd recommend going one hour before the store opens if you're really motivated to shop. For shoppers in more suburban or rural areas, the competition and crowds are reduced, but the selection of goods may be as well. In my experience, stock varies widely from store to store. Sometimes metropolitan area stores and stores in higher income neighborhoods carry a better selection of merchandise. It takes some trial and error to find the best stores in your area.

4. Bring a buddy. A family member, friend, or significant other might be able to help you get the pieces you want and help you make purchasing decisions. Divide and conquer should be your strategy! The Jason Wu for Target cat tote would not be mine if not for a dedicated boyfriend. The same goes for the Lilly for Target mugs and dessert plates, and I feel really fortunate! I may or may not have bribed him to shop with me in exchange for Sunday brunch. 

5. Check for go-backs and barter. If your favorite pieces disappear from the racks in a flash, be courteous, be patient, and don't be afraid to chat with other shoppers and trade to get what you want! 

6. Persistence pays off. Target does not restock these collections, but you can still score your favorites. If you don't find what you want after the launch, check back for returns in the coming days and weeks, as many shoppers take items back to the store. How about that buyer's remorse? Don't forget to check the customer service desk and clearance racks for returns as well. Call your local stores to ask what they have. The best part about returns? Online exclusive items are heavily discounted when returned to stores, leaving the door open for other persistent shoppers to get really lucky. After four or so weeks, the collection may be discounted to 30% (and eventually to 50% or 70%) off, so frequent visits to Target after the launch could really pay off. August 2015 update: last week, I found some returned Lilly for Target shorts in my size for 50% off. Score!

The Online Strategy

1. Learn the lookbook. Study the lookbook to select your favorites, get outfit inspiration, see what's online only, and check the prices. 

2. Play favorites. Make a list or collage of your favorites to help you stick to your budget. 

3. Know when and how to shop. Since Target's collections debut on Saturday night or early Sunday morning, be prepared to stay up late or get up early (depending on your time zone) in order to shop online. Target doesn't designate or announce a specific time to launch the collaboration online. Join me on Twitter on Saturday night around 8pm PST for the pre-launch. It's where you'll want to be. Be extra prepared by using more than one web browser, mobile device, etc. Sometimes items become available first on the mobile site, and sometimes they don't. Refresh your browser often and have patience. Items tend to pop up and then disappear during the initial launch. Expect some glitches but don't give up. Remember, persistence and patience are key, and you may have to sacrifice some sleep. Let's hope that Target's site won't have a Missoni or Lilly flashback with all those technical issues. 

4. Save your info. As the time to shop online approaches, log onto Target.com and have your checkout and payment details saved ahead of time. This makes for faster checkout process and reduces the chances of having your cart emptied before you can click the "complete order" button. If you don't have one already, then consider getting a RedCard. Why? Target RedCard users enjoy free shipping, an extra 30 days to return certain merchandise, and a 5% discount on purchases. I always carry mine wherever I go, and it comes in quite handy.

5. Click quickly. Shop the online only items first and s
ubmit your order right after placing an item in your cart. Do not shop and fill up your cart. Why? Once an item is in your cart, it's not reserved for you. In order to avoid an item being removed from your cart because it's sold out, you need to click quickly and complete your order! If you are a RedCard holder, you don't need to worry about multiple shipping charges if you have multiple orders because shipping on Target.com is free. For non-RedCard holders, shipping over $25 is free. Unfortunately, Target does not ship internationally.

6. Stay social. Use social media channels such as Twitter for #AdamLippesforTarget shopping updates, product info, and to connect with other shoppers. Sign up for Target's email updates right here

7. A little birdie said. Wanna be the first to shop the collection online? Follow me on TwitterFacebook, and Snapchat (@thekeytochic). Please join me on September 26 at 8PM Pacific time (and early Sunday morning) on Twitter to get tips, ask questions, share your excitement, discuss your favorites, and to be the first to shop the tartan-themed collection. 


August 27, 2015 update - See how 6 looks form the Adam Lippes for Target lookbook compare to recent runway looks. The similarities might surprise you!

Happy shopping and good luck. See you on Twitter!

Get Adam Lippes inspiration:

Go mad for plaid pieces at Target:

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