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July 28, 2018

Wild Fable at Target Review

Target's been on a roll lately with the introduction of several exclusive new brands, and this season there are big changes in store in the clothing departments - namely, the introduction of Wild Fable for Juniors and Original Use for young men. Being a frequent Target guest, I happily stumbled upon the early launch of Wild Fable this weekend. In my store, it appeared to replace the Xhilaration line, as I didn't see any Xhilaration products left in the department (it was all on the sale racks). Although the advertised launch date of Wild Fable is August 3, I'll be sharing my thoughts on fit, value, and quality in this early shopping review so that you know what to expect when shopping online or in stores, especially as the back-to-school season begins.

My first impression of the collection was an abundance of '90s inspiration, trendy basics, plaid prints, stripes, crop tops, sportsleisure, and distressed denim. Think Cher Horowitz, Saved by the Bell, or Spice Girls and you get the idea. Fabrics are mainly lightweight polyester and rayon, while sizing is similar to Xhilaration and Mossimo Supply Co. (It runs small, so when in doubt, go up a size.) If I had to compare Wild Fable to another brand, it reminded me of H and M's Divided line or even Urban Outfitters. Good news for your wallet - everything is under $40. The collection includes plus sizes up to 26, but my store did not carry them. 

July 21, 2020 update - Shop best sellers:

May 30, 2020 update - Shop cute things for summer:

May 14, 2020 update - Shop the latest:

April 15, 2020 update - Shop new styles for spring:

March 17, 2020 update - Shop new arrivals:

wild fable target launch

So. Much. Plaid.

wild fable target clothing launch

Below, a look at my store's Wild Fable selection. The yellow plaid matched set (cropped top, $18 and skort, $20) screams Clueless

wild fable target clothing review

The visuals remind me of shopping at Topshop in terms of graphics, mannequin styling, and cross merchandising.

wild fable target clothing

wild fable target review

Denim Sizing Notes

These $20 high rise skinny jeans run big. I'm usually a size 0 or 2 in denim at Target and the 2 was slightly big, with some stretch. These $22 high rise mom jeans (above on the right) run small in the waist, so I got a size 4. Both styles are selling out quickly in the two stores I visited.

wild fable target review

wild fable target mini skirts

wild fable target clothing review

In terms of value, the low-priced line is aimed at budget-conscious teens and twenty-somethings, and heavily features synthetic fabrics. To make the sheer polyester and lightweight rayon pieces last longer, I'd wash them on the gentle cycle and tumble dry low or lay flat to dry. At first glance, quality appears similar to Mossimo Supply Co. or Xhilaration, and a step below Who What Wear.

wild fable target clothing review

Distressed trucker jackets, micro tops, and black-and-white prints are de rigueur in the Wild Fable collection. There are endless opportunities for layering, especially when sweater weather arrives. if you're a fan of short skirts and dresses, then rejoice, this line is for you. Not a midi length in sight!

wild fable target clothing review

wild fable target clothing review

If you're like me and you lived through the '90s, then you may be less enthusiastic about revisiting some of these trends. I may make an exception for some of the destructed mom jeans, cropped tees, and sportswear. 

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Watch this space for more shopping updates and photos in the coming weeks and keep up with me on social @thekeytochic.

January 30, 2019 update - See my Kona Sol at Target swimwear review.

September 2018 update - Love Target style? Read my Prologue at Target review, my Universal Thread review, and my A New Day review for more style ideas and fit tips.

Shop more pieces by Wild Fable:

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