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August 14, 2017

A New Day at Target Clothing Review

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If you've shopped the Women's clothing department at Target recently, you might've noticed the quiet launch of their new brand called A New Day. It's akin to the Merona brand in terms of price and sizing, with a solid selection of basic striped tees, khaki pants, lightweight cardigans, denim skirts, and utility jackets. Interestingly, Merona is being phased out to make room for Target's 12 new brands in apparel and home furnishings. According to Target's press materials, the official launch of A New Day is August 27. They describe it as a "mix and match" brand with "attention to detail and focus on quality in every piece." 

Here's a look at the logo and hang tag.

a new day target women's clothing logo

August 18, 2017 update - Here's a peek at the A New Day lookbook


Shop top sellers before they're gone:



A New Day Target women's Clothing lookbook August 2017

A New Day Target women's Clothing lookbook August 2017

See more info on sizing, availability, and the return policy

In Store

A New Day Target women's clothing outfits

Now for the clothing. My first impressions were that it appeared to be preppy. Upon closer inspection, I was impressed by a few items. While the denim skirt didn't spark my interest, the floral embroidered blouse ($17.99) was tempting (and would actually look nice tucked into the indigo skirt). 

A New Day Target brand embroidered blouse and denim skirt

This chic graphic T-shirt ($9.99) gives me J.Crew vibes. (Shop it in sizes X-4X.)

A New Day Target adventure t-shirt

This grey lace-up hoodie ($24.99) had just enough detail to grab my attention and make it into my basket. It has a structured, boxy fit but is still comfortable. I plan on wearing it with white denim, printed leggings, slim joggers, and grey skinnies for fall. 

A New Day Target lace up hoodie

Shoes by A New Day have on-trend details and adorable artwork on the boxes. While I usually recycle my shoe boxes, these would make fun storage containers. This pair of pearl-embellished slide sandals is $24.99. 

A New Day Target Paris pearl slide sandals

These glossy platform oxfords ($27.99) remind me of Stella McCartney's style, and they also come in silver. I inspected them in store, and they felt lightweight. They run a half size small, so I'd size up, especially if you plan to wear them with socks.

A New Day Target Jaynee platform oxford shoes

The Rebe backless bow mules ($24.99) run true to size and are comfortable. I got them in my regular size 7 and I adore them. 

A New Day Target Rebe backless loafer pink bow mules

A ruffled skirt  ($24.99) in the shade of the season (bold crimson) certainly caught my attention. Perfect for the holiday season, parties, or a night on the town. This is the statement piece that my store displayed front and center. I didn't like the poly crepe fabric and wrinkled texture. 

a new day target red ruffle skirt shopping review



Below, some of the more basic items, in a traditional fall color palette.

a new day target cargo pants

The pieces below instantly reminded me of Old Navy circa 2000-2005. I'd prefer to see more denim, woven blouses, outerwear, and dresses from this brand. These pieces just felt preppy, boring, and uninspired. Not surprisingly, I won't be buying any of these. 

a new day target stripe tee khakis

a new day target women's clothing review

I love the sleeve detail on this blue striped blouse ($24.99). It's on-trend with just enough detail to make it stand out from the typical office-appropriate button-front blouse. I took one home and look forward to pairing it with two-tone denim, vintage Levi's, pencil skirts, and cropped trousers.

a new day target puffy sleeve blouse

As a floral print collector, the V-neck shift dress ($24.99) stood out to me. It's a lightweight polyester and I think it would look very chic with a skinny belt. 

a new day target denim and floral dress

I'm looking forward to seeing more prints and trend-conscious pieces by A New Day. No more khaki pants and striped tees, though! 

For on-the-go shopping updates and sneak peeks, link up with me on Insta stories @thekeytochic. 

Shop A New Day accessories and footwear:





Shop my favorites:




August 27, 2017 update - Shop A New Day:




Shop Target Style:







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