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May 18, 2020

How to Shop LoveShackFancy, Cushnie, and Lisa Marie Fernandez for Target

With all the craziness and bad news going on due to the COVID-19 pandemic, there's something exciting to brighten your day and your summer if you're a Target fan and fashion lover. Make some room in your closet and get ready to stash your sweatpants away. In true collaboration form, Target is launching a Designer Dress Collection featuring LoveShackFancy, Cushnie, and Lisa Marie Fernandez. Woo hoo! Fancy floral dresses, here I come (even if I have to shop online instead of in store and wear my dresses at home for the time being)! As an avid wearer of botanical blooms, I'm particularly excited for all the beauty of LoveShackFancy

Preview the #LoveShackFancyxTarget lookbook below, featuring my favorite dresses (all under $60). 

LoveShackFancy x Target Lookbook, #loveshackfancyxtarget dresses

Below is a peek at the Target Designer Dress Collection lookbook. If you have a penchant for ruffles, joyful colors, gingham, and florals, then you're going to adore this collection of more than 70 gorgeous dresses by three female-led brands. With Lisa Marie Fernandez's chic ruffles and gingham prints, LoveShackFancy's signature cult-favorite prairie-inspired florals, and Cushnie's modern minimalism, there's something to suit almost everyone. Your stay-at-home or WFH wardrobe is about to get an injection of joy and chicness. Goodbye, loungewear! Hello, mood-boosting summer frocks.

Target designer dress collection lookbook

Mark your calendars and set your reminders now. The gorgeous collection launches online June 6 and in select Target stores June 15.  Priced between $40-$60, all dresses in the collection reflect Target’s commitment to inclusivity and range in size from XXS-3X. ​

Insider tips: Target has produced 10,000 units per style of the LoveShackFancyxTarget collection. The Target line runs bigger than LoveShackFancy. Preview the line and get to know the sizing here.

Shopping notes: All sizes and styles will be available on Target.com for a limited time. Selections will vary by store. Items must be returned within 30 days of purchase for a refund. RedCard™ holders receive an 30 extra days for returns.

** Due to the pandemic, I encourage you to shop the collection online on June 6. Crowded stores are not cool, however, if you plan to shop in stores on June 15, please practice physical distancing, good hygiene, polite behavior (not hoarding), and wearing masks for the safety of everyone.

Get inspired by LoveShackFancy, Cushnie, and Lisa Marie Fernandez by browsing their main line collections.

Use this tool to find a store near you that will carry the collection.

Preview the collection here and save your favorites.

Quick to do list:

1. Bookmark this page now to review the lookbook and prepare to shop
2. Log in to Target.com
3. Save your payment and shipping info
4. "Heart" your favorites to make shopping easier  

In the meantime, study, up, because I'm sharing my tips for how to shop LoveShackFancyxTarget, CushniexTarget, and LisaMarieFernandezxTarget. 

The In-Store Strategy

1. Know where to go.  Plan your shopping well in advance. If you feel up to it, wear a mask and be ready to stand in a physically distanced line (if you are really motivated) on Monday morning June 15th. Use Target's store locator to find the stores near you that'll stock the collection. 

2. Phone it in. Be extra prepared by calling your local store the week before the launch to confirm exactly where in the store it'll be located. It's helpful to know if it will all be merchandised together, or throughout the store. 

3. Be an early bird. You know what they say about the early bird, so it's best to be prepared. Stores open at 8am on launch days. I've found in the past that if I arrive by 7:30 am or earlier, then I'm able to get what I want due to decreased demand in my geographic region. For shoppers who live in large cities, I recommend going at least 1-2 hours before the store opens if you're really motivated to be the first to shop. For shoppers in more suburban or rural areas, the competition and crowds are reduced, but the selection of goods may be as well. In my experience, stock varies widely from store to store. Sometimes metropolitan area stores and stores in higher income neighborhoods carry a better selection of merchandise. It takes some trial and error to find the best stores in your area, and visiting more than one store (if you can) is advised.

4. Bring a buddy. A family member, friend, or significant other might be able to help you get the pieces you want and help you make purchasing decisions. Or even better, have a dedicated friend tackle one store while you visit another. "Divide and conquer" should be your strategy! Arrange to meet in line (while practicing physical distancing) or go to the store together so you're not cutting in line. 

5. Check for go-backs and barter. If your favorite pieces disappear from the racks in a flash, be courteous, be patient, and don't be afraid to chat with employees and other shoppers (from a distance) to politely trade to get what you want! Just respect the rules that they have in store. 

6. Know your limits. There are quantity limits per person on these collections to prevent buying in bulk, and the return policy time frame is shorter (usually 30 days for purchases made in stores). Be aware of these restrictions in order to prevent any buyer's remorse. 

7. Persistence pays off. Target does not restock these collections, but you can still score your favorites. If you don't find what you want after the launch, check back for returns in the coming days, as many shoppers make returns. Don't forget to check the customer service desk and clearance racks for returns in late June and early July. After four or so weeks, the collection might be discounted to 30% (and eventually to 50% or 70%) off, so frequent visits to Target after the launch could really pay off. In mid August 2015, I found some returned Lilly for Target shorts in my size for 50% off. Score! Call your local stores to ask what they have in stock and use social media to buy/trade with others.

8. Consider main line instead. With inflated resale prices on eBay and other platforms after the launch, you can likely buy main line LoveShackFancy, Cushnie, or Lisa Marie Fernandez  for less than the marked up resale prices. Consider shopping the real deal if you aren't able to get your wish list items.

loveshackfancyxtarget dresses

The Online Strategy

1. Learn the lookbookStudy the lookbook carefully to select your favorites, get outfit inspiration, research the sizing, choose colorways, see online exclusives, set a budget, and check the prices

2. Play favorites. Make a list or collage of your favorites to help you stick to your budget and prioritize your potential purchases.

3. Know when and how to shop. Be extra prepared by using more than one web browser, mobile device, etc. Refresh your browser often and have patience. I use Chrome for optimal performance. Expect some glitches and be persistent. Remember that patience is key. 

4. Save your info. As the time to shop online approaches, log onto target.com and have your checkout and payment details saved ahead of time. Bookmark this page now to shop the vineyard vines collection. I've found that Chrome works best on my desktop computer. Clear your cart of any items in order to streamline the checkout process. This reduces the chances of having your cart emptied of any out-of-stock items before you can click the "complete order" button.

5. Click quickly. Shop your top pick(s) first and submit your order right after placing in your cart. Do not shop and fill up your cart. Why? Once an item is in your cart, it's not reserved for you. In order to avoid an item being removed from your cart because it's sold out, you need to click quickly and complete your order! That's why I create a prioritized wish list and try to buy my top picks first.

6. Multi-task. While shopping online, be extra prepared by using more than one web browser, mobile device, etc. Sometimes items become available first on the mobile site, and sometimes they don't. Sometimes some shoppers can see certain items while others cannot. Refresh your browser often and have patience. Items tend to pop up and then disappear during the initial launch. Expect some glitches but don't give up. Remember, persistence and patience are key, and you may have to sacrifice some sleep if you're really motivated to snag your favorites. 

7. Save your info and get a RedCard. If you don't have one already, then consider getting a RedCard. Why? Target RedCard users enjoy free shipping, an extra 30 days to return certain merchandise, and a 5% discount on purchases. 

This post contains affiliate links and I may be compensated if purchases are made by clicking links.

Preview the collection and save your favorites:

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