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August 15, 2019

How To Shop the Target20 Anniversary Collection

By now you may have heard that on September 14, Target is celebrating 20 years of collaborative partnerships with designers by bringing back 300 designs from 20 of their iconic design partners. Go ahead and mark your calendars or set your reminders for Saturday September 14 for the #Target20 collectionTarget is opening its archives and reissuing iconic pieces from 20 past design partnerships in an anniversary collection of close to 300 items including apparel, accessories, home d√©cor and kitchen essentials. The reissued products are the same designs, prints and colors as the original collection items.

September 17, 2019 update - If you are searching for:

the Anna Sui lace dress with velvet bow in size small
the Lilly Pulitzer 'My Fans' shift dress in size 2
the Lilly Pulitzer Girls' shift dresses in 'Fan Dance' or 'Nosey Posie' in sizes XL 
the Lilly Pulitzer 'Nosey Posie' maxi dress in XS
the Lilly Pulitzer 'Fan Dance' makeup clutch/pouch
the Erin Fetherston heart tote bags in red or ivory
the Phillip Lim boom print scarf (42" x 42")
the Missoni colore zig zag cardigan in S
the Missoni blue chiffon mixed media sweater in S

Please e-mail me to purchase at (info at thekeytochic dot com) or DM me on social @thekeytochic. 

Target 20 Anna Sui lace dress and Lilly Pulitzer my fans dress

September 16, 2019 update - Shop Lilly for Target:

Shop Phillip Lim for Target:

Shop Altuzarra for Target:

Shop Jason Wu for Target:

Shop Missoni for Target:

Prices for this anniversary collection will range from $7 to $160, with most items under $50.  According to Target, "the Anniversary Collection will be available at all Target stores and on Target.com beginning Sept. 14, while supplies last. The assortment and designers will vary at each store. Plus sizes will be available in select stores and on Target.com. On the first day, purchases are limited to 5 each of the same item (same style, size and color)." 

Use this "design partner finder" to find out which designers will be carried at your local stores. Enter your zip code here for a detailed list so you know where to shop ahead of time and where to find plus sizes.

Here's a graphic showing which 20 designers are included in the collection.

Target20 logos

Given the popularity of Missoni, 3.1 Phillip Lim, Altuzarra, Jason Wu, and Lilly Pulitzer, I have a feeling that Target will be a very busy place on September 14.

As always, I'm sharing expert shopping tips for how to score your favorites from the #Target20 collection

Here's an important to-do list before the launch:

1. Bookmark this page now to review the lookbook, browse categories, and prepare to shop.
2. Log in to Target.com.
3. Save your payment and shipping info.
4. "Heart" your favorites now to make shopping easier once the #Target20 collection launches.

5. Read this list of frequently asked questions published by Target.

Lilly for Target boom boom print

 The In-Store Strategy

1. Know where to go.  Plan your shopping well in advance. I've overheard people calling in sick to work just so they could get in line and shop. Be ready to stand in line on Saturday morning. Once it's published, use Target's store locator to find the stores near you that'll stock the #Target20. Use this design partner finder to find out which stores will carry specific designers and plus sizes.

2. Phone it in. Be extra prepared by calling your local store the week before the launch to confirm exactly where in the store it'll be located. It's helpful to know if it will all be merchandised together, or throughout the store. Nobody wants to waste time looking throughout the store for specific pieces.

3. Be an early bird. You know what they say about the early bird, so it's best to be prepared. Stores open at 8am on launch days. I've found in the past that if I arrive by 7:30am or earlier, then I'm able to get what I want due to decreased demand in my geographic region. For shoppers who live in large cities, I recommend going at least 1-2 hours before the store opens if you're really motivated to be the first to shop. For shoppers in more suburban or rural areas, the competition and crowds are reduced, but the selection of goods may be as well. In my experience, stock varies widely from store to store. Sometimes metropolitan area stores and stores in higher income neighborhoods carry a better selection of merchandise. It takes some trial and error to find the best stores in your area, and visiting more than one store (if you can) is advised.

4. Bring a buddy. A family member, friend, or significant other might be able to help you get the pieces you want and help you make smarter purchasing decisions. Or even better, have a dedicated friend tackle one store while you visit another. "Divide and conquer" should be your strategy! Arrange to meet in line at the same time or go to the store together so you're not cutting in line. 

5. Check for go-backs and barter. If your favorite pieces disappear from the racks in a flash, be courteous, be patient, and don't be afraid to chat with employees and other shoppers to politely trade to get what you want! Just respect the rules that they have in store. The fitting rooms are a great place to start.

6. Know your limits. There are quantity limits per person on these collections to prevent buying in bulk, and the return policy time frame is shorter (usually 14 days for purchases made in stores). Be aware of these restrictions in order to prevent any buyer's remorse. 

7. Persistence pays off. Target does not restock these collections, but you can still score your favorites. If you don't find what you want after the launch, check back for returns in the coming 14 days, as many shoppers make returns. Don't forget to check the customer service desk and clearance racks for returns in early and mid May as well. After four or so weeks, the collection might be discounted to 30% (and eventually to 50% or 70%) off, so frequent visits to Target after the launch could really pay off. In mid August 2015, I found some returned Lilly for Target shorts in my size for 50% off. Score! Call your local stores to ask what they have in stock and use #Target20 on social media to buy/trade with others.

8. Consider main line pieces instead. With inflated resale prices on eBay and other resale platforms after the launch, you can likely buy main line designer items for less than the marked up prices. Consider shopping the real deal if you aren't able to get your #Target20 wish list items.

3.1 Phillip Lim for Target dress and bags

The Online Strategy

1. Learn the lookbookStudy the #Target20 carefully to select your favorites, get outfit inspiration, research the sizing, choose colorways, see online exclusives, set a budget, and check the prices. 

2. Play favorites. Make a list or collage of your favorites to help you stick to your budget and prioritize your potential purchases.

3. Know when and how to shop. Be extra prepared by using more than one web browser, mobile device, etc. Refresh your browser often and have patience. I use Chrome for optimal performance. These collections don't launch at a specific time. Expect some glitches and be persistent. Remember that patience is key. (If I was forced to choose between shopping online and in store, I'd shop in store. This allows you to try things on, see the sizing, and not have to deal with website glitches.) 

4. Save your info. As the time to shop online approaches, log onto target.com and have your checkout and payment details saved ahead of time. Bookmark this page now to shop the #Target20 collection. I've found that Chrome works best on my desktop computer. Clear your cart of any items in order to streamline the checkout process. This reduces the chances of having your cart emptied of any out-of-stock items before you can click the "complete order" button.

5. Click quickly. Shop your top pick(s) first and submit your order right after placing in your cart. Do not shop and fill up your cart. Why? Once an item is in your cart, it's not reserved for you. In order to avoid an item being removed from your cart because it's sold out, you need to click quickly and complete your order! That's why I create a prioritized wish list and try to buy my top picks first.

6. Multi-task. While shopping online, be extra prepared by using more than one web browser, mobile device, etc. Sometimes items become available first on the mobile site, and sometimes they don't. Sometimes some shoppers can see certain items while others cannot. Refresh your browser often and have patience. Items tend to pop up and then disappear during the initial launch. Expect some glitches but don't give up. Remember, persistence and patience are key, and you may have to sacrifice some sleep if you're really motivated to snag your favorites. Let's hope that Target's site won't have a Missoni or Lilly Pulitzer meltdown due to demand. 

7. Save your info and get a RedCard. If you don't have one already, then consider getting a RedCard. Why? Target RedCard users enjoy free shipping, an extra 30 days to return certain merchandise, and a 5% discount on purchases. 

This post contains affiliate links and I may be compensated if purchases are made by clicking links.

Watch this space for more updates.

Catch up with me on social @thekeytochic.

Preview the #Target20 collection and click to save your favorites:

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