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February 28, 2019

How To Shop Vineyard Vines for Target

Another spring season is coming and that means sunshine, longer days, and another Target limited edition collaboration. Make some room in your closet and in your home! This season Target is teaming up with preppy East Coast brand vineyard vines. Mark your calendars and set your reminders for Saturday May 18. 

Here's more info about the collection via Target:

With more than 300 items across home and outdoor goods, apparel, accessories and swim, the #vineyardvinesforTarget collection has something for the entire family—including pets!—and introduces a number of items that are a first for the vineyard vines brand, like many of the home and outdoor goods. The best part? Prices start at just $2 with most items under $35, so everyone can afford to get in on the fun.



What is vineyard vines for Target?
Target is partnering with vineyard vines on a limited-time collection designed for the ultimate summer gathering, where everyone’s invited. vineyard vines for Target includes home and outdoor goods and pet accessories, as well as clothing, accessories and swim for the entire family.


Can you tell me more about the partnership?
A number of items in the collection are a first for the vineyard vines brand, including many of the home and outdoor goods, such as tableware and games.


Can you share a bit more about vineyard vines?
  • vineyard vines was founded in 1998 when brothers Shep & Ian Murray left their desk jobs to start selling neckties. The company–known for its smiling pink whale logo–has grown into an American lifestyle clothing brand with products for the entire family.
  • The brand is inspired by Martha’s Vineyard in Massachusetts, where the brothers spent their summers boating, fishing and chasing what they refer to as “The Good Life.”
  • The vineyard vines brand reflects the state of mind “every day should feel this good.” Whether it’s a memorable sunset or backyard cookout, the brand is all about celebrating those days you wished would never end.
  • Today, after 20 years in business, vineyard vines has expanded to 95 brick-and-mortar stores and their own e-commerce business, vineyardvines.com

Will all stores carry the collection?

Yes. The vineyard vines for Target limited-time collection will be available at all Target stores, though the selection and number of items will vary per store. The entire collection will be available on Target.com.
What is the price range?

vineyard vines for Target includes more than 300 items. Prices range from $2 to $120, with the majority of items under $35.
What time will the stores open?

All stores will open at their regular posted time.
What is the Target Return Policy?

  • vineyard vines for Target has a 14-day return policy versus our standard 90-day return policy
  • REDcard holders will receive a 14-day return policy plus an additional 30 days

Will there be a limit on the purchase quantities for the collection?

There will be no purchase limits in Target stores. There will be purchase limits on Target.com.
Will international shipping be available for the collection?

International shipping will not be available for this collection.

What sizes will be offered?
The collection will be offered in sizes XS-3X for women, S-XXL for men, XS-XL for kids and 0-3M-5T for toddlers and babies.


 vineyard vines for target



To help you prepare, I'm sharing my in-store and online tips to help you shop #vineyardvinesforTarget like a pro. 

The In-Store Strategy

1. Know where to go.  Plan your shopping well in advance. I've overheard people calling in sick to work just so they could get in line and shop. Be ready to stand in line on Saturday morning. Once it's published, use Target's store locator to find the stores near you that'll stock the #vineyardvinesforTarget collection

2. Phone it in. Be extra prepared by calling your local store the week before the launch to confirm exactly where in the store it'll be located. It's helpful to know if it will all be merchandised together, or throughout the store. 

3. Be an early bird. You know what they say about the early bird, so it's best to be prepared. Stores open at 8am on launch days. I've found in the past that if I arrive by 7:30am or earlier, then I'm able to get what I want due to decreased demand in my geographic region. 
For shoppers who live in large cities, I recommend going at least 1-2 hours before the store opens if you're really motivated to be the first to shop. For shoppers in more suburban or rural areas, the competition and crowds are reduced, but the selection of goods may be as well. In my experience, stock varies widely from store to store. Sometimes metropolitan area stores and stores in higher income neighborhoods carry a better selection of merchandise. It takes some trial and error to find the best stores in your area, and visiting more than one store (if you can) is advised.

4. Bring a buddy. A family member, friend, or significant other might be able to help you get the pieces you want and help you make purchasing decisions. 
Or even better, have a dedicated friend tackle one store while you visit another. "Divide and conquer" should be your strategy! Arrange to meet in line at the same time or go to the store together so you're not cutting in line. The Lanvin x HM faux fur coat and embellished tee would not be mine if not for a dedicated boyfriend. The same goes for the Isabel Marant x HM fringe boots, and I feel very grateful. Full disclosure: I may or may not have bribed him to shop with me in exchange for a lavish Sunday brunch. 

5. Check for go-backs and barter. If your favorite pieces disappear from the racks in a flash, be courteous, be patient, and don't be afraid to chat with employees and other shoppers to politely trade to get what you want! Just respect the rules that they have in store. The fitting rooms are a great place to start.

6. Know your limits. There are quantity limits per person on these collections to prevent buying in bulk, and the return policy time frame is shorter (usually 14 days for purchases made in stores). Be aware of these restrictions in order to prevent any buyer's remorse. 

7. Persistence pays off. Target does not restock these collections, but you can still score your favorites. If you don't find what you want after the launch, check back for returns in the coming days, as many shoppers make returns. Don't forget to check the customer service desk and clearance racks for returns in early and mid May as well. 
After four or so weeks, the collection might be discounted to 30% (and eventually to 50% or 70%) off, so frequent visits to Target after the launch could really pay off. In mid August 2015, I found some returned Lilly for Target shorts in my size for 50% off. Score! Call your local stores to ask what they have in stock and use #vineyardvinesforTarget on social media to buy/trade with others.

8. Consider main line vineyard vines instead. With inflated resale prices on eBay and other platforms after the launch, you can likely buy main line vineyard vines for less than the marked up resale prices. Consider shopping the real deal if you aren't able to get your #vineyardvinesforTarget wish list items.


The Online Strategy


1. Learn the lookbook. Study the vineyard vines for Target lookbook carefully to select your favorites, get outfit inspiration, research the sizing, choose colorways, see online exclusives, set a budget, and check the prices. 

2. Play favorites. Make a list or collage of your favorites to help you stick to your budget and prioritize your potential purchases.

3. Know when and how to shop. Be extra prepared by using more than one web browser, mobile device, etc. Refresh your browser often and have patience. I use Chrome for optimal performance. These collections don't launch at a specific time. Expect some glitches and be persistent. Remember that patience is key. (If I was forced to choose between shopping online and in store, I'd shop in store. This allows you to try things on, see the sizing, and not have to deal with website glitches.) 


4. Save your info. As the time to shop online approaches, log onto target.com and have your checkout and payment details saved ahead of time. Bookmark this page now to shop the vineyard vines collection. I've found that Chrome works best on my desktop computer. Clear your cart of any items in order to streamline the checkout process. This reduces the chances of having your cart emptied of any out-of-stock items before you can click the "complete order" button.

5. Click quickly. Shop your top pick(s) first and submit your order right after placing in your cart. Do not shop and fill up your cart. Why? Once an item is in your cart, it's not reserved for you. In order to avoid an item being removed from your cart because it's sold out, you need to click quickly and complete your order! That's why I create a prioritized wish list and try to buy my top picks first. 


6. Multi-task. While shopping online, be extra prepared by using more than one web browser, mobile device, etc. Sometimes items become available first on the mobile site, and sometimes they don't. Sometimes some shoppers can see certain items while others cannot. Refresh your browser often and have patience. Items tend to pop up and then disappear during the initial launch. Expect some glitches but don't give up. Remember, persistence and patience are key, and you may have to sacrifice some sleep if you're really motivated to snag your favorites. Let's hope that Target's site won't have a Missoni or Lilly Pulitzer meltdown due to demand. 


7. Save your info and get a RedCard. If you don't have one already, then consider getting a RedCard. Why? Target RedCard users enjoy free shipping, an extra 30 days to return certain merchandise, and a 5% discount on purchases. 


8. A little birdie said to stay social. Don't miss out on the online launch. Please join me on May 17 at 9pm Pacific time on Twitter @thekeytochic to get tips, ask questions, share your excitement, discuss your favorites, and most importantly, get help to be the first to shop the #vineyardvinesforTarget collection. 



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