© 2011-2017 The Key To Chic. Unauthorized use and/or duplication of the material on The Key To Chic without express and written permission from The Key To Chic's author is strictly prohibited, and immediate legal action will be taken against any infringement of copyright.

October 2, 2017

JoyLab at Target Review

As both a frequent Target shopper and fitness enthusiast, I was really excited to shop Target's new activewear line called JoyLab. A day before the October 1st launch, I happened to be browsing the Who What Wear department when I spotted a few new JoyLab arrivals in store. The new JoyLab collection was aptly displayed front and center with understated signage near the C9 apparel. As a sucker for matched sets (especially in floral prints), I appreciated the floral sports bras and coordinating leggings. Also in store were vented sweatshirts, bomber jackets in technical fabrics, lightweight tank tops, and fun details such as elbow cut-outs, strappy back sports bras, smart phone/key pockets, and lace-up leggings. Everything I inspected felt soft and stretchy, which is key for comfort. As far as colors in the collection, they ranged from bold brights to muted pastels and deeper autumnal hues. 

Here's a look at my store's selection.

 photo JoyLab-Target-Review_zpspqhfq5jj.jpg

 photo JoyLab-Target-Review-3_zpscam3d0gv.jpg

Bright colors and color blocking bring a fashion element to the line.

 photo JoyLab-Target-Review-2_zps9sfmai6j.jpg

Strappy back bras like these are cute and comfortable enough to make me ditch my regular bras.

 photo JoyLab-Target-sports-bras_zps0ihu4jks.jpg

These are the kind of pieces that work for casual post workout activities and busy weekends. 

 photo JoyLab-Target-leggings-tees_zpsoeztvk3h.jpg

This strappy-back sports bra ($19.99) is on my wish list. It is lightly padded, has moisture wicking fabric, and runs true to size. 

 photo JoyLab-Target-floral-sports-bra_zpslx8a9pj3.jpg

The collection below had a barre/ballet vibe with neutral colors, ruched details, vented pullovers, and lace-up leggings. I'm eyeing this pullover ($24.99) with vented side seams in every color, as it's perfect for layering when temperatures drop.

 photo JoyLab-Target-Review-4_zpsperjn5u2.jpg


Unfortunately, some of my top picks were sold out in my size, but I was able to buy a pair of blurred floral leggings ($29.99). I'm usually a size small, but I'm wearing a size medium because I found this style to run small, especially in the waist. I love the flat seams, hidden key pocket, and colorful print. This style is stretchy but also supportive. I wore them on my 9-mile morning bike ride today, and I am happy to report that they are both breathable and comfortable. 

 photo JoyLab-Target-blurred-floral-leggings_zps6jujljbm.jpg


I'm looking forward to seeing more jackets, backpacks, slim joggers, track pants, and coordinating sets from JoyLab as we progress into the fall/winter season. 

Keep up with my shopping updates and see new #TargetStyle arrivals every week on my Insta Stories @thekeytochic.

This post contains affiliate links and I may be compensated if purchases are made by clicking links.

Shop my top picks:



Shop the collection:






Pin It