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April 23, 2018

How to Shop Moschino for H&M #HMoschino

Not to be outdone by the recent buzz surrounding the Hunter for Target launch (or debacle), fast fashion giant H and M has announced it's next big designer collaboration, this time with Moschino, whose Creative Director is Jeremy Scott. Expect to see signature Jeremy Scott touches including pop culture references, cartoons, and bold use of color. He describes it as "humor meets haute couture meets the street."

November 8, 2018 update - The collection is selling out quickly online. Here's what to buy if you missed out on your favorites. 

November 1, 2018 update - The collection launches online and in select stores at 8 AM EST in the United States on November 8. Preview the line See prices and get store information here. Learn about the return policy, which stores will carry the collection, and get details on how to shop.

Online purchases and in-store purchases are limited to no more than two items per style per person.

October 29, 2018 update - See looks from the celebrity-filled fashion show in New York City and browse the #HMOSCHINO lookbook here.

HMoschino fashion show new york city gigi hadid

October 12, 2018 update - See the Moschino [tv} H&M women's and men's lookbooks here. Hint - if you're a Disney or MTV fan, you're in luck. You'll see bold graphics, lots of accessories, and even something for your canine friends. The launch date is coming soon! Mark your calendars and reminders for November 8.

Get inspired by Moschino spring/summer 2018:

October 13, 2018 update - Shop Moschino on sale:

As the big day nears, you're going to want to have your shopping game plan ready. Having shopped many designer collections over the years, I've learned a few lessons. I'm sharing my shopping tips for how to shop the #HMoschino both online and in stores.  

Mark your calendars and set your reminders for Thursday, November 8. 

Here's a preview of the #HMoschino collection worn by Jeremy Scott and Gigi Hadid at Coachella.

HMoschino Gigi Hadid, H&M Moschino preview

The Online Strategy

1. Learn the lookbook. Once the lookbook is released, study it carefully to select your favorites, get outfit inspiration, research the sizing, choose colorways, and check the prices

2. Play favorites. Make a Pinterest board, list, or collage of your favorites to help you stick to your budget and prioritize your potential purchases.

3. Know when and how to shop. In the U.S., these collections launch online in the morning at a designated time. In the U.S., they usually launch online at 8AM EST. Unfortunately, the website has crashed in the past. Be extra prepared by using more than one web browser, mobile device, etc. Refresh your browser often and have patience. Expect some glitches and be persistent. Remember that patience is key. (If I was forced to choose between shopping online and in store, I'd shop in store. This allows you to try things on, see the sizing, and not have to deal with website glitches.) 

4. Save your info. As the time to shop online approaches, log onto hm.com and have your checkout and payment details saved ahead of time. Clear your cart of any old items in order to streamline the checkout process. This reduces the chances of having your cart emptied of any out-of-stock items before you can click the "complete order" button.

5. Click quickly. Shop your top pick(s) first and submit your order right after placing in your cart. Do not shop and fill up your cart. Why? Once an item is in your cart, it's not reserved for you. In order to avoid an item being removed from your cart because it's already sold out, you need to click quickly and complete your order! That's why I create a prioritized wish list and try to buy my top picks first. Online purchases are limited to one item per style per person.

6. Stay social. Check social media channels such as Twitter and Instagram using #HMoschino for up-to-the-moment shopping updates, product info, and to connect with other shoppers. Find me on Snapchat, TwitterFacebook, and Instagram @thekeytochic for shopping photos, sizing info, and more. 


The In-Store Strategy

1. Know where to go.  Plan your shopping well in advance. I've overheard people calling in sick to work just so they could get in line and shop. As of this writing, there's lot of time to plan before the November 8 launch. Be ready to stand in line on Wednesday night or early Thursday morning (see just how early in #3.) Once it's published, use the store locator to find the stores near you that'll stock the #HMoschino collection.

2. Phone it in. Be extra prepared by calling your local store the week before the launch to confirm if they'll carry the collection and ask them exactly where you should line up to shop.

3. Be an early bird. You know what they say about the early bird. Stores open at 8 AM (instead of 10am) on launch days. I've found in the past that if I arrive by 4 AM or earlier, then I'm able to get into the first or second shopper group. For example: for Lanvin, I arrived in line around 3am and I was #65 in line. For Marni, I arrived around 2 AM and was #27 in line (after several friends of shoppers arrived and took cuts in front of me.) For Isabel Marant, I arrived before 4 AM and lucky for me, I was in the first shopper group. For Margiela and Balmain, I was lucky enough to able to shop the fashion editor preview parties the night before the launch. For Kenzo and Erdem, I shopped online with relative ease.

4. Play the waiting game and respect the line. For people wanting to shop the Women's merchandise, store employees will pass out color-coded wristbands to the first 420 people in line. They do this several hours before the store opens, with each shopper group consisting of 30 people. Each group of 30 shoppers is allowed ten or fifteen minutes in which to shop the collection in a secure and sectioned-off area of the store. They are strict, and with good reason. The time slot goes by really fast, with employees calling out the time at five minute intervals. It's hectic, crazy, and dizzying. This poses a dilemma if you want to shop both Women's and Men's first thing because the Men's area is open to all shoppers at 8am. Note that all people can enter the store at 8am. In between shopper groups, employees rapidly replenish the merchandise in five-minute intervals. Oh, in case you're not awake yet, there's thumping loud music via a live DJ. Expect long lines at the fitting rooms and people hoarding whole racks of clothes in piles on the floor.

5. Preparation is key (but first, coffee). I bring a blanket/pillow, cozy jacket, phone charger, water, and plenty of healthy snacks to stay energized and comfortable while in line. Bring coffee if needed. I have seen people camp out overnight in tents to be first in line for these collabs. Crazy, yes, and dedicated! For people who live in large cities, I'd recommend going several hours before the store opens if you're really motivated to shop. It really depends on your schedule and how much sleep you're willing to sacrifice. In my experience, stock varies widely from store to store, with flagships in metropolitan areas carrying the best selection.

6. Bring a buddy. A family member, friend, or significant other might be able to help you get the pieces you want and help you make purchasing decisions. "Divide and conquer" should be your strategy! Arrange to meet in line at the same time or go to the store together so you're not cutting in line and you can be in the same shopper group for maximum teamwork. The LanvinxHM faux fur coat and embellished tee would not be mine if not for a dedicated shopping partner. The same goes for the Isabel Marant fringe boots, and I feel very grateful.

7. Check for go-backs and barter. If your favorite pieces disappear from the racks in a flash, be courteous, be patient, and don't be afraid to chat with employees and other shoppers (especially near the fitting rooms) to politely trade to get what you want! Just respect the rules and limits that they have in store.

8. Know your limits. There are quantity limits per person on these collections (it's 1 item per style in stores and 1 item per style online) to prevent buying in bulk, and the return policy time frame is shorter (6 days for purchases made in stores). Be aware of these restrictions in order to prevent any buyer's remorse. 

9. Persistence pays off. H and M does not restock these collections, but you can still score your favorites. If you don't find what you want after the launch, check back for returns in the coming days, as many shoppers take items back to the store. Accessories can't be returned for hygiene reasons, so select them carefully. Don't forget to check the customer service desk and clearance racks for returns in mid November. Call your local stores to ask what they have in stock and use #HMoschino on social media to buy/trade with others.

10. Consider main line Moschino instead. With high resale prices on eBay and other platforms after the launch, you can likely buy main line Moschino and Moschino on sale for less than the marked up resale prices. Consider shopping the real deal (especially on sale at the outnet) or the alternatives below if you aren't able to get your #HMoschino wish list items.

This post contains affiliate links and I may be compensated if purchases are made by clicking links.

Watch this space for more updates. 

Get inspired by Moschino:

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