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February 22, 2014

Maximized

LA fashion blogger The Key To Chic wears an Xhilaration shadow pocket chambray shirt, Forever 21 flower child M-slit maxi skirt, and Rag & Bone Harrow boots
LA fashion blogger The Key To Chic wears an Xhilaration shadow pocket chambray shirt, Forever 21 flower child M-slit maxi skirt, and Rag & Bone Harrow boots
LA fashion blogger The Key To Chic wears an Xhilaration shadow pocket chambray shirt, Forever 21 flower child M-slit maxi skirt, and Rag & Bone Harrow boots
LA fashion blogger The Key To Chic wears an Xhilaration shadow pocket chambray shirt, Forever 21 flower child M-slit maxi skirt, and Rag & Bone Harrow boots

Xhilaration chambray shirt (similar), Forever 21 daisy maxi skirt, Rag & Bone boots, Essie nail color, and Phillip Lim for Target handbag

Get the look:




If you've been keeping up with my social media coverage, then you may know that I've just returned from a few days at MAGIC Market Week in Las Vegas, where thousands of fashion industry folks and (some very sleepy zombies) roam the various convention centers to place orders, source materials, attend seminars, meet celebrities, attend parties, discover new brands, watch fashion shows, etc. Even in my fifth season at MAGIC, it's a learning experience. A few quick takeaway points and lessons that I want to share:

1. First impressions are everything. When meeting new people, always be polite, professional and courteous. In college, a wise sales professor taught us that nobody wants to do business with someone who is rude. People do business with people they like, and first impressions can't be undone. 

2. Blah, blah. Being a blogger at a trade show will often elicit one of two reactions, from the appreciative and friendly "Oh, cool!" to the haughty and condescending "Oh, another blogger...well our marketing person isn't here right now." Ouch. This is when tip #1 comes in handy and you smile politely, say thank you and stop wasting your time in their booth. 

3. Stay true. The smartest, most talented people are not always the ones who get ahead. This is fashion, after all, so unfortunately, looks and connections often matter more than intelligence or experience. Like Robbie Myers of Elle once said on The City, "there are work horses and there are show ponies." Fashion is a fickle business. Be a work horse and maintain your integrity. Remember that in the long run, honesty, strong follow-through skills, and dedication will get you much farther than being a sycophant show pony.

4. Mega multi-tasking. Bloggers are so much more than "blah-gers." We are stylists, writers, fashion designers, photographers, social media influencers, authors, graphic designers, models, digital marketing specialists, entrepreneurs, and much more. The word "blogger" should not have a negative connotation because it encompasses so much more than most people imagine.

5. A little thank you goes a long way. I always thank the PR reps, sales reps, and social media-savvy brands that take the time to show me their lines. At the trade shows, their priorities are obviously to meet with buyers and do business, and I appreciate when they make appointments with me and take time out of their busy days to share their enthusiasm for their products.

With over 600 photos to sift through and six seminars that I took abundant notes in, I have lots of material to share! Stay tuned for trend coverage, fashion forecasts, and trade show discoveries.

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