Madewell and DailyBuzz Style L.A. Blogger Party

Blog network DailyBuzz Style hosted a party at Madewell's Century City store on Thursday night, and I was lucky enough to be able to stop by amidst the bustle of L.A. Fashion Week for a treasure hunt, some shopping, a styling contest, and to spend time with my favorite L.A. bloggers.



Having browsed the website and shopped the Madewell store in NYC, I was excited to visit the spacious Century City store for the first time.



As cute and temping as the cupcakes were, I stayed strong, and did not cave in to the desires of my sweet tooth.



The blue floral ankle jeans were my top pick in the store. I'm pretty much obsessed with floral prints, and I wish I'd bought these, as I can imagine wearing them so many different ways. Maybe I'd style them with a red sweater and black wedges for a casual daytime look, a chambray top and kitten heels for brunch, or with a floral T-shirt, oversized blazer, and pumps for nighttime.



When I saw Rachael wearing them, I had to take her picture. I love the rugged vibe her clog boots and slouchy sweater add to the look.



Among some of the creative visuals that Madewell uses were these vintage cameras that caught my attention. They gave the store a charming, personal feel.



I was also tempted by this floral dress and field jacket. I'd probably wear them together with the casual ankle boots pictured below.





There I am below taking part in the treasure hunt, where we were supposed to find and photograph things such as: polka dots, cute glasses, sparkles, tangerine tango, or something neon.



Pictured with Sheryl and her adorable mother, who was celebrating her birthday that night.



Pictured with Jenny, Kiara, and Emily.  I'm wearing a Jason Wu for Target blouse and handbag with a Mossimo bowler hat.



Events like this that bring together brands, networks, bloggers, shopping, and social media are always a hit in my book. As a member of DailyBuzz Style, I'm grateful for their support of the blogging community, and I look forward to more of their events in the future. And now I'm off to stalk the Madewell website for another look at those floral jeans I wish I'd bought.

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Fashion at Santa Monica's Forever 21

Of all the Forever 21 locations that I've shopped over the years, the Santa Monica 3rd Street Promenade location has always impressed me with its neat and orderly merchandising and ahead-of-the-curve selection. Yes, even on a Friday night at 8pm, this store manages to be well-stocked and pristine, which is no easy feat, given the store's high profile location. This weekend the Santa Monica Forever 21 store played host to an intimate but lively blogger preview party with cake pops, a nail bar, a D.I.Y. jewelry station, and lots of fashionable L.A. ladies who came out to celebrate the new store's new expansion.

Bloggers were able to label their favorite items with custom "blogger crush" signs.

So what were my "blogger crushes" for the night?

I had my eye on the shoes, naturally! The floral wedges are at the top of my spring wish list, as were the perfect-for-spring brightly colored tops, peach skinny jeans, and a patchwork handbag that would look right at home at a music festival with a floral maxi dress and floppy hat.



Wearing: Forever 21 blouse and faux fur jacket, assorted Forever 21 bracelets and rings,  J Brand floral jeans, Steve Madden Collosul boots, and Jason Wu for Target floral flap handbag

Fresh from the D.I.Y. table with Nicole

Although I did get distracted by the shoes and apparel, I was able to chat with Kristen at the D.I.Y. station and ask her to D.I.Y. some Prada flame heels. With my weakness for footwear and my current preoccupation with Miuccia's retro car prints and 1950s references, I'd love to see that.

My finished D.I.Y. project was this headband that I embellished with bright yellow nail polish, which you may have seen if you follow on Instagram. Jewelry and nail polish? Slightly unexpected for a D.I.Y. novice like myself, but potentially addicting. Given the large quantities of Forever 21 jewelry and the array of nail colors that I stockpile, this might spark some future D.I.Y. projects.

Shop Forever 21 favorites:

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